Best affordable UK jewellery brands to shop this Valentine's Day

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Finding chic and quality jewellery that doesn’t cost an eye-watering amount can be quite the challenge.

Whether you only have £20 or £200, finding good pieces that suit your budget is no easy task, so we’re here to help.

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Whether you’re looking for a simple pendant necklace, the latest statement ring trend or a keepsake bracelet, we’ve rounded up the coolest, highest quality and cost-effect jewellery brands around.

If you’re looking for a treat for yourself or as a gift for someone special this Valentine’s Day, scroll down for all the information you need.

Best affordable jewellery brands

Estella Bartlett | Shop here

Our top pick: Full Sunburst Necklace | £22

This fine jewellery brand is the shopping destination for those looking for dainty pieces, whether charm bracelets or earrings. Plus they also sell jewellery pouches and boxes, which are perfect to store your keepsakes. Estella Bartlett is the go to for those looking to cheer a loved one up with a special gift, as some designs have heartwarming meanings.


Price point: £5.50 to £35

Missoma | Shop here

Our top pick: Gold Leaf 18ct gold-plated vermeil silver choker necklace | £98

Missoma is a celebrity-loved demi-fine (midway between high-end and high street) jewellery line, which Meghan Markle and the Duchess of Cambridge have previously worn. The brand caters to a variety of needs as they stock a range of necklaces; from chokers, pendants, to layered chains; as well as rings, bracelets and cuffs, hooped earrings, huggies, studs and jewellery sets, as well as jewellery cases in which to store your keepsakes.

Price point: £18 to £345

Loquet London | Shop here

Our top pick: Small round loquet ring 9kt | £500

Small round loquet ring 9kt
Small round loquet ring 9kt

For those looking for a keepsake you can personalise for years to come, Loquet London is the one for you. This label offers everything from lockets, pendants, chains and bracelets to rings, earrings and much more. You can also create bespoke items and fill your pendants with unique charms. The author of The Boy, The Mole, The Fox and The Horse, Charles Macksey, has also collaborated with the label on a unique collection.


Price point: £100 to £4,000

Astrid & Miyu | Shop here

Our top pick: Mystic Gem Huggies in Gold | £55

Mystic Gem Huggies in Gold
Mystic Gem Huggies in Gold

Astrid & Miyu is a popular, and affordable, jewellery brand, which also offers in-house piercing. The label has created a vast array of stunning accessories, from earrings and necklaces to bracelets and rings, in all metals; gold, rose gold and silver, so shoppers are spoilt for choice.

Price point: £25 to £95

Merjuri | Shop here

Our top pick: Diamonds Open Ring | £160

Diamonds Open Ring
Diamonds Open Ring

Merjuri has proved to be a huge hit with shoppers, especially on social media, as it has racked up over 930,000 followers on Instagram. The fine jewellery label stocks a whole host of delicate jewellery, from studs and hoops, to diamond necklaces, wedding rings and chains, as well as bracelets and much more.


Price point: £40 to £1400

Pandora | Shop here

Our top pick: Red Solitaire Ring | £35

Red Solitaire Ring
Red Solitaire Ring

Pandora has been a popular jewellery brand among shoppers for many years. It is best known for its signature charm bracelet, which can be personalised with charms to suit the wearer. But they also sell a wide range of rings, including designs emblazoned with birth stones, which make for the perfect gift.

Price point: £10 to £200

Marte Frisnes | Shop here

Our top pick: Dido Bangle | £140

Marte Frisnes is an affordable British jewellery brand which prides itself on its unique and edgy designs. The brand caters for men, women and kids, with the most popular pieces being the bamboo range, complete with rings, bangles and earrings, as well as the tassel designs. However, we are also swooning over the personalised disc pendants and astronomical creations.


Price point: £60 to £175

Alex Monroe | Shop here

Our top pick: Large Feather Necklace | £150

Alex Monroe is famed for its elegant jewellery, which follows a natural theme. Whether you are looking for personalised initial feather necklaces, bumblebee jewellery sets or a super luxe ring, which are a popular choice for proposals, there is something for everyone.

Price point: £90 to £2,085

Soru | Shop here

Our top pick: Baroque 18ct yellow-gold, sterling silver and pearl hoop earrings | £145 from Harvey Nichols

Soru is the celebrity-loved jewellery brand worn by the likes of the Duchess of Cambridge, Millie Mackintosh and Vogue Williams. The fine jewellery brand, founded by two sisters, features ethically made pieces and is the go-to for those looking for statement jewellery, or for everyday precious pieces. From earrings, pendants, rings, bracelets and hair accessories, Soru jewellery has left no stone unturned.


Price point: £65 to £2,600

Stellar 79 | Shop here

Our top pick: New Spectrum Huggie Hoops 18ct gold vermeil | £165

Stella79 is a British demi-fine jewellery brand, set up by sisters Natasha and Sheena. The label has an extensive selection of jewellery must-haves from bracelets, necklaces, nose rings, earrings and rings, which can be stacked or worn individually. Plus 10% of proceeds are donated to the charity Educate Girls.

Price point: £55 to £275

Ania Haie | Shop here

Our top pick: Gold Seljuks Signet Adjustable Ring | £79

Gold Seljuks Signet Adjustable Ring
Gold Seljuks Signet Adjustable Ring

Ania Haie is a popular shopping destination for those looking for quality jewellery with an affordable price tag. The British brand has created a variety of highly coveted accessories perfect to wear on their own or layered with other items, and each collection spotlights a popular fashion trend.


Price point: £10 to £109

Dinny Hall | Shop here

Our top pick: Silver My World Small Orb Locket Necklace | £165 from Liberty London

Silver My World Small Orb Locket Necklace
Silver My World Small Orb Locket Necklace

Dinny Hall has spent over 30 years at the centre of British jewellery design. The brand prides itself on skilful craftsmanship across all items, from rings, necklaces, bracelets and engraved designs. Whether you are after stackable rings, fine jewellery, or even eternity or engagement rings, you will not be disappointed.

Price point: £50 to £700

Daphine | Shop here

Our top pick: Oli 18kt gold-plated ring | £65

The British jewellery brand was instantly a hit with customers, who flocked to buy the signature Oli dome ring from its very first collection when the label launched in 2017. Now shoppers can buy everything from hooped earrings to chain pendants and bracelets, as well as personalised accessories too. We are also swooning over the Louise hoop earrings.


Price point: £45 to £180

Roxanne First | Shop here

Our top pick: Gold Skittle Rainbow Sapphire Bracelet | £270

Roxanne First boasts a large celebrity clientele, including Rochelle Humes and Little Mix singers Jade Thirlwall and Perrie Edwards. This brand is best known for bespoke initial necklaces, which come in solid gold, as well as diamond encrusted versions. Shoppers can also buy chains, diamond huggies, signet and eternity rings.

Price point: £75 to £2800

Monica Vinader | Shop here

Our top pick: Nura Small Pebble Stacking Ring | £70

Monica Vinader is most widely known for its stacking rings and friendship bracelets. However, the label also stocks a wide range of other jewellery must-haves, such as pendants, charms, bangles, chunky bracelets, trinket boxes and jewellery for men.


Price point: £19.50 to £2,495

Fenton | Shop here

Our top pick: Chevron Gold Ring | £395

Fenton is a celebrity-loved brand that offers a vast selection of rings - both plain and with gem stones - for men and women. Plus they make for the perfect gift, including proposals.

While this jewellery brand is a slightly higher price point, it is worth it, as every process involved - from the factory to the atelier - are visited and inspected to ensure they follow ethical practices.

Price point: £395 to £2,500

Lark and Berry | Shop here

Our top pick: Interstellar Starburst Diamond Labret | £139

Interstellar Starburst Diamond Labret
Interstellar Starburst Diamond Labret

Lark and Berry prides itself on sustainably sourcing cultured diamonds, and transforming precious gems into fine jewellery. From stud earrings to hoops and a whole host of rings, including engagement rings, stacking designs and cocktail numbers, this is one brand no jewellery box is complete without.

Price Point: £20 to £2,250

Orelia | Shop here

Our top pick: Chunky Chain Bracelet | £18

Chunky Chain Bracelet
Chunky Chain Bracelet

Orelia is a popular and affordable jewellery brand, as it offers shoppers everything from earrings, rings, bracelets and necklaces, in all metals, and emblazoned with a variety of coloured gem stones too. There is the main range, but Orelia also offers a Luxe collection for those looking to splash out a little more for themselves, or a loved one.

Price point: £15 to £150

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