Activist and influencer calls out 'inclusive' brands for leaving out mixed Indigenous voic
Activist and influencer calls out 'inclusive' brands for leaving out mixed Indigenous voices. When tuning in to one of Kara Roselle Smith's Instagram reels, expect glowing complexion. Don't expect to walk away with only product recommendations. "...the majority of those in the Indigenous community booking campaigns and securing features fit the European beauty standard," Smith captioned one reel. steps have been taken by beauty companies to be more inclusive in recent years. . Smith says brands are barely scratching the surface. . After promoting its Indigenous History Month campaign, Sephora Canada had to issue an apology for lacking diversity. Smith says she has had enough of this lack of representation. Smith wrote on Instagram. "If your 'inclusive' Indigenous campaigns and conversations don't also include those who identify as Afro-Indigenous, they are not inclusive.". Smith wrote on Instagram. "If your 'inclusive' Indigenous campaigns and conversations don't also include those who identify as Afro-Indigenous, they are not inclusive."
