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The $350 Levi’s-Google Smart Jacket to Debut Next Week

The Levi’s smart jacket that the company co-created with Alphabet Inc (NASDAQ:GOOG,NASDAQ:GOOGL) will be released next week.

Levi's
Levi's

Source: Google

The item is a classic Levi’s jean jacket that uses Google’s smart technology to allow bicycle riders and other people who are on the road to use their smart devices without breaking a sweat. The jacket retails for $350.

It has a number of functionalities you can access with a Bluetooth toggle that is on the side of the jacket. You can choose to brush it or tap it when you activate the device, giving you the option of using either form of communication to hear your text messages.

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Your messages can be read aloud, or you can use the device to listen to voicemail. You can also talk to the Levi’s product, asking for directions by telling it the address you’re going to, or setting your home address.

The product can also be used to change your music while you’re on the go, helping you to avoid any accidents if you’re riding a bicycle. The touch-sensitive product is now a reality two years after the companies released a very early version of what the jacket’s touch capabilities will look like and how they’ll work.

It is unclear why exactly the jacket is worth so much and whether or not you should pay for it, but it’s a neat garment that can handle your washer.

GOOG and GOOGL shares each fell 1.7% Monday.

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