The buildup to the 2022 NFL schedule release is finally over, and the league has announced the full slate for the season ahead.
For many, the buildup to the schedule has become something of a chore. After all, we already know what teams are playing each other thanks to how the NFL schedule works, now we just know when each game is taking place.
Still, say what you want about the league but they find a way to keep themselves in the national conversation. While the NHL and NBA playoffs are in full swing, much of the sports coverage the past few weeks has contained discussions about games, as the league trickled out some matchups over the past few days.
Perhaps the most — or the only — redeeming quality about the release of the schedule each year is how the individual teams announce the slate on social media. Teams have put together some impressive videos over the years, including this from the Atlanta Falcons from a few seasons ago, as “Game of Thrones” captivated the nation:
Football is coming.
— Atlanta Falcons (@AtlantaFalcons) April 17, 2019
Now that the schedule is out and the videos are popping up on social media, which teams stood out?
Pittsburgh Steelers: Cam Heyward as the "Schedule Protector"
(Charles LeClaire-USA TODAY Sports)
The Pittsburgh Steelers put one on the board early, releasing a video featuring Cam Heyward as the “Schedule Protector” just moments before the schedules were release. The video brings back memories of Terry Tate: Office Linebacker:
.@CamHeyward: Schedule Protector 💪
— Pittsburgh Steelers (@steelers) May 12, 2022
Los Angeles Chargers: Anime
(Gary A. Vasquez-USA TODAY Sports)
The Los Angeles Chargers have one of the more creative social media teams in the NFL. Earlier in the day they released a thread of the games on the schedule, comparing opposing players to “Pop Tart flavors:”
our 2022 opponents as pop tarts: a thread pic.twitter.com/hDqPAUfJUM
— Los Angeles Chargers (@chargers) May 12, 2022
Then when they released their schedule, they did it in anime form:
Should we REALLY make our schedule release video an anime?
yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes pic.twitter.com/A0TvmYJUOQ
— Los Angeles Chargers (@chargers) May 13, 2022
Kansas City Chiefs: Coach Reids
(Mike Dinovo-USA TODAY Sports)
The Kansas City Chiefs have relied heavily on Andy Reid in their schedule release videos. Last season the Chiefs outlined how every game was going to be a “challenge,” thanks to their coach:
We look forward to the challenge of the 2021 season. pic.twitter.com/pR3SAQEeU2
— Kansas City Chiefs (@Chiefs) May 13, 2021
This year it was much more simple. Coach Reids.
The moment you’ve all been waiting for: Coach Reids the 2022 Chiefs Schedule… literally. pic.twitter.com/v1H5iXlRle
— Kansas City Chiefs (@Chiefs) May 13, 2022
Atlanta Falcons: Rolling Out
(Chuck Cook-USA TODAY Sports)
The Atlanta Falcons, as outlined earlier with their Game of Thrones video, can always be counted on for an impressive release video. This year’s video featured a “Plinko” reference, a rolling ball, Kevin James as Sean Payton, and even their red throwback helmet:
Rolling out our 2022 schedule…
— Atlanta Falcons (@AtlantaFalcons) May 13, 2022
Carolina Panthers: Feeling alright
(Jeremy Brevard-USA TODAY Sports)
The Carolina Panthers tend to use a more musical theme to their schedule release videos. Back in 2020 they released a video that played to the quarantine lives we were all living at the time, featuring “Sunday Best” by Surfaces:
— The MMQB (@theMMQB) May 7, 2020
This year, another musical element, as they threw it back to the 1990s with Montell Jordan’s “This is How We Do It.” Complete with the America Online references:
It’s Thursday night, and we feel alright 😎 pic.twitter.com/2eIiNvK1tU
— Carolina Panthers (@Panthers) May 13, 2022
Seriously, some of you do not understand the true pain of trying to log onto AOL to chat with friends but having your younger sibling tying up the phone line…
Cleveland Browns: GPODAWUND
Long-time followers of my work know that I have a soft spot for self-deprecation.
So it probably comes as no surprise that I loved this video from the Cleveland Browns:
We broke out the big banners for the 2022 schedule #GPODAWUND 😂
📺: '22 Schedule Release | LIVE on NFL Network pic.twitter.com/L4FejHIBHZ
— Cleveland Browns (@Browns) May 13, 2022
The release harkens back to the 2016 season, when Browns fans tried to release a “Go Dawg Pound” banner in the end zone, but mis-ordered the banners.
Indianapolis Colts: Ice cold
(Marc Lebryk-USA TODAY Sports)
When you have a new quarterback, you tend to feature him in as much media content as possible.
That is exactly what the Indianapolis Colts did with Matt Ryan, leaning into his “Matty Ice” moniker:
2022 schedule coming in ice cold. 🧊 pic.twitter.com/xoxDeylGUz
— Indianapolis Colts (@Colts) May 13, 2022
Dallas Cowboys: Stephen A. Smith
Anyone who has been on Twitter following a loss by the Dallas Cowboys has seen a video with ESPN’s Stephen A. Smith reacting to the misery of Cowboys fans.
Tweets like this one from last January:
I TOLD Y’ALL!!!!!!! 🤣🤣🤣🤣🤣🤣🤣🤣 pic.twitter.com/fGBDtaXJr8
— Stephen A Smith (@stephenasmith) January 17, 2022
So it was pretty incredible to see Smith “introducing” the Cowboys schedule this evening:
We couldn’t think of any one better to give his first take on our 2022 season schedule. Enjoy…😂😂😂
— Dallas Cowboys (@dallascowboys) May 13, 2022
Denver Broncos: The new intern
(Ron Chenoy-USA TODAY Sports)
A few years ago, the Denver Broncos released their schedule by introducing their new intern.
Manning’s tenure as the team’s schedule intern came to a close, with him passing the torch to the next intern:
There’s a new S̶h̶e̶r̶i̶f̶f̶ intern in town. 🤠 pic.twitter.com/dFR5JC9r3C
— Denver Broncos (@Broncos) May 13, 2022
Los Angeles Rams: The heist
(Kirby Lee-USA TODAY Sports)
Just prior to the NFL Draft, the Los Angeles Rams released what looked like a movie trailer, titled “On The Clock: The House Always Wins.” The video featured players such as Aaron Donald and Matthew Stafford, as well as actors like Dennis Quaid, Tyrese Gibson and Josh Holloway.
It was pretty incredible:
Apparently, it was just the beginning:
The heist continues…
But this time for the 2022 C̶e̶l̶i̶n̶e̶ ̶D̶i̶o̶n̶ NFL Schedule. pic.twitter.com/pNWsTeEAyM
— Los Angeles Rams (@RamsNFL) May 13, 2022