Nike Takes a Swing at Changing Golfers' Game With New Vapor Irons

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Nike Takes a Swing at Changing Golfers' Game With New Vapor Irons

Nike Takes a Swing at Changing Golfers' Game With New Vapor Irons
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Nike Takes a Swing at Changing Golfers' Game With New Vapor Irons

by TheStreet.com Videos 2:22 mins

Nike Golf is unveiling new additions to its Vapor Iron collection -- the Vapor Pro Irons, Vapor Pro Combo Irons, and the Vapor Speed Irons, all of which were developed with input from Nike Golf athletes Tiger Woods and Rory McIlroy. Nike Golf president Cindy Davis talks about how the product was developed and what the irons will be able to do for golfers. She describes the impact of having the classic face of professional golf, Tiger Woods, and up-and-coming star Rory McIlroy associated with the brand. As participation in the game has declined in recent years, Davis also reveals how Nike Golf is attempting to reach a new audience to push the sport forward.

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