Nibali Tour Win Creates Huge Opportunity for Specialized Bikes

Now watching

Next video starts in : 7 Play

Nibali Tour Win Creates Huge Opportunity for Specialized Bikes

Nibali Tour Win Creates Huge Opportunity for Specialized Bikes
Replay video
Up next

UFC Fight Night Stockholm: UFC On The Fly - Ilir Latifi

UFC Fight Night Stockholm: UFC On The Fly - Ilir Latifi Up next

UFC Fight Night Stockholm: UFC On The Fly - Ilir Latifi

Unlock your personal NFL Now stream by signing in to NFL.com

Nibali Tour Win Creates Huge Opportunity for Specialized Bikes

TheStreet.com Videos 3:42 mins

Vincenzo Nibali's victory at the 2014 Tour de France creates a huge sales opportunity for Specialized Bicycle Components, said the company's CMO Ben Capron. Nibali and the Astana team rode the Specialized S-Works Tarmac to victory. The new Rider-First Engineered Tarmac represents a breakthrough in bicycle design with seven frame sizes developed using stress data that corresponds to the size of the individual rider. In addition to the Tarmac, Nibali and other cyclists on the three teams sponsored by Specialized relied on the company's shoes and helmets to improve their times. Capron said the sport of cycling continues to grow in the US, especially among women riders, creating a huge opportunity for the privately held company.

View Comments (17)