Union official: AFL on brink of folding

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The Arena Football League is on the brink of folding and declaring bankruptcy, an inglorious end for the 22-year-old indoor league that has suffered through a year of turmoil.

James Guidry, the regional director of the AFL players association, told The Associated Press on Tuesday that it “seems to be inevitable at this point” that the AFL will soon announce that it has ceased operations. Guidry, speaking by telephone, said the players association will accept the owners’ decision.

“We’re waiting to see if this decision has been finalized by the AFL,” Guidry said.

The AFL suspended play for the 2009 season, but some owners expressed hope that the league would return in some form in 2010.

David Baker abruptly resigned as league commissioner two days before the 2008 ArenaBowl championship game. Owners did not look for a replacement.

The Jon Bon Jovi-owned Philadelphia Soul, the last ArenaBowl champions, appear to have shut down. Their Web site only posts a simple message thanking fans for their support over the past five seasons. The Philadelphia Soul Charitable Foundation has been renamed the Jon Bon Jovi Soul Foundation.

Bon Jovi did not immediately return a request for comment. Craig Spencer, another co-owner, declined comment and hung up when asked about the future of the league.

The Georgia Force, anticipating an announcement by the league, issued a statement Tuesday afternoon saying it had ceased operations.

“We are disappointed at this outcome for AFL fans, but there was no other viable choice,” team president Dick Sullivan said in the statement. “Despite significant efforts on the part of many AFL and team representatives, the league was unable to create a new business model that we and others could support.”

ESPN, which owns a small equity share in the league, said it is not involved in management of the AFL.

“This is entirely an internal AFL matter,” ESPN spokesman Josh Krulewitz said. “Our telecast agreement with the league has been terminated.”

Soul wide receiver Chris Jackson said the demise of the league was not a surprise once owners could not agree on long-term structural improvements that would keep it profitable.

A disagreement among owners about whether to bring in a private equity firm to invest in the league appeared a major sticking point in December.

“We weren’t creating enough revenue. Salaries were going up and without revenue coming in, it was a bad business model,” Jackson said. “That’s one thing that they wanted to focus on and change some of those things. They tried. They tried to market the league as a whole instead of small franchises likes Grand Rapids vs. L.A. The owners knew there was too much money to be lost.”

The last update on the AFL’s Web site is an April release that said the league was finalizing a revitalized business model that would allow it to compete in 2010.

But the league’s owners did not agree on a plan that would allow them to commit to a 2010 season and beyond. The Los Angeles Avengers dropped out of the league in April. The New Orleans VooDoo, owned by Saints owner Tom Benson, shut down last year.

“I knew it wasn’t going to come back, especially the way we as players wanted it to come back,” Jackson said.

The AFL’s offshoot, known as af2, played this season and is in the midst of the ArenaCup playoffs. The AFL owns 50.1 percent of the af2. If the AFL goes under, it won’t greatly affect the minor-league version because the af2 is solvent, self-funded and they pay its bills, Iowa Barnstormers co-owner Jeff Lamberti said.

The af2 executive committee has been working on contingency plans ever since the AFL announced it was suspending its season last year. Possible new plans range from combining af2 and defunct AFL teams to create a revamped league, or perhaps a new league with two tiers much like AFL/AF2 with a different economic model—or just leave the af2 as is with a new name.

“I think the important thing that we do know as far as the current af2, whether we change our name or something to be a little more appropriate in the light of AFL, that as a league we’re strong, we’re going to continue, we’re going to play,” Lamberti said. “In our opinion, worst-case scenario, we simply become a separate entity and continue as we have.”

The AFL found a niche in the sports world thanks to its 50-yard fields and high-scoring games. Former NFL MVP Kurt Warner is the league’s most successful graduate. The league totaled 135,347 fans during the inaugural 12-game 1987 season, but eventually was televised on both NBC and ESPN.

The AFL received a needed image boost earlier this decade when celebrity owners such as Bon Jovi and NFL Hall of Famer John Elway served as pitchmen for the league.

“The league’s not about John Elway or Jon Bon Jovi. The league’s about the players and the product on the field,” Guidry said. “It wasn’t Elway or Bon Jovi on that field. But I don’t think it was them that damaged the league, no. It was beneficial to the league for them to do what they did early on, but you have to establish some stars.”

The Soul held a small championship parade in Philadelphia last year and Bon Jovi helped design rings for the players. But it appears they will not get a chance to defend their lone championship.

“I just feel bad for a lot of the franchises that did things the right way,” Jackson said. “I feel bad for the fans because for 22 years it was one of the most unique, most loved, most fun sports I’ve ever been a part of. It’s just a shame there’s no more Arena Football League for people.”

AP Sports Writer Luke Meredith in Des Moines, Iowa, and AP Writer Pat Eaton-Robb in Hartford, Conn., contributed to this report.

Updated Aug 4, 8:04 pm EDT
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38 Comments

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  1. bowl300
    38. Posted by bowl300 Tue Aug 4 10:31pm EDT

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    So, when does the league get its bailout? Only sounds more like player salaries is more the blame then owners.
  2. realist
    37. Posted by realist Tue Aug 4 9:48pm EDT

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    the only thing worse than arena football was indoor soccer
  3. pretzel boy
    36. Posted by pretzel boy Tue Aug 4 9:33pm EDT

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    the AFL was trendy like women's roller derby. After awhile, it was just about as cheesy. Good riddance.
  4. knight fan stan
    35. Posted by knight fan stan Tue Aug 4 9:07pm EDT

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    AFL ?

    LMAO... What a joke of a league. The only reason I went a few times was to to watch the women and drink beer.

    And that is why 90% of folks went anyway.

    Anytime you have a rule that you can kick from your own endzone to make a field goal and win a game is too funny, and better yet a WR get trap the ball in the endzone against the wall , and the refs call it a touchdown ! LOL !

    The AFl folded like 8 years ago from being a Guns & Roses freak show.

    The league just made it official today.

    The Orlando Predators never even saw a profit... some business model.

    If you took away the babes, beer, booze... you really had no reason to go.

    Garbage football..

    Sorry, but the TRUTH hurts I know to the few that supported the league.


    Just my 2 cents


    Maybe they will open up a AFL Hall Of Fame ? ROFLMAO !
  5. Jr72
    34. Posted by Jr72 Tue Aug 4 8:56pm EDT

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    mattg ,what do you know about the cfl hillbilly,,,nothing so ziippppp,,ittt\!
  6. tyrone
    33. Posted by tyrone Tue Aug 4 8:54pm EDT

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    I'v got some dog fighting tickets that michael vick gave me for sale.$25.00 for the season. Nig*ers bring your hooes,but cash only no food stamps !
  7. matt g
    32. Posted by matt g Tue Aug 4 8:34pm EDT

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    its was gonna happen eventually. no league can can side to side with the nfl. lets see:

    usfl- folded
    xfl- folded
    afl- folded
    europe nfl- folded
    ufl- next
    cfl- not worth the time and money
  8. Spiff
    31. Posted by Spiff Tue Aug 4 8:29pm EDT

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    A crap product from day one, propped up for 22 years by a bunch of dummies who didn't know better.
  9. Mr Common Sense
    30. Posted by Mr Common Sense Tue Aug 4 6:33pm EDT

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    Too Sad - Guys that do things for little or no money and to try to live a dream get screwed again. Many respects to all the players in the defunct league
  10. ICEMAN
    29. Posted by ICEMAN Tue Aug 4 5:37pm EDT

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    Whyyyyyyyyyy? This was a great oganization. I used to love to watch players crash into th boards. I also loved the high scoring games because of the small feild. What a shame.
  11. <i>eagle_7777@...</i>
    28. Posted by eagle_7777@... Tue Aug 4 5:22pm EDT

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    what a real shame?
  12. bones_boy
    27. Posted by bones_boy Tue Aug 4 5:18pm EDT

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    Houston used to have a team and I swear there were more people at the downtown food bank than there were at those games. I enjoyed the afl and will be sorry to see it go.
  13. Ted
    26. Posted by Ted Tue Aug 4 4:53pm EDT

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    The San Jose Sabercats gave us winning football when the Niners and Raiders couldn't. At least the Niners are looking better.
    It was a cheap and fun night out. I'll never forget the $40 season tickets when they first started. A great game that anyone who attended had fun at.
    Too bad!
  14. Jimmy
    25. Posted by Jimmy Tue Aug 4 4:15pm EDT

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    *yawn* who cares! start nfl games already!
  15. Who's The Master
    23. Posted by Who's The Master Tue Aug 4 4:09pm EDT

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    Birmingham's AF2 team folded 2 years ago so I don't see how AF2 could be claimed as still doing fine.
  16. robb s
    20. Posted by robb s Tue Aug 4 4:04pm EDT

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    obviously golf rat doesnt care about anyone but himself.
  17. Mark S
    19. Posted by Mark S Tue Aug 4 4:02pm EDT

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    Oh, Well. They tried.
  18. ZerO
    18. Posted by ZerO Tue Aug 4 3:57pm EDT

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    The main problem with the league was putting teams in cities where they didn't care or were too small, Columbus and Austin are two examples. It's really a shame, this was a unique football league and I thought it was a lot of fun, even though they had teams in the wrong cities.
  19. Tree
    17. Posted by Tree Tue Aug 4 3:56pm EDT

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    Bring back the USFL! and real football.
  20. Eminem S
    16. Posted by Eminem S Tue Aug 4 3:47pm EDT

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    i dont think people realize that this league has been around for 22 years..this was a great endeavor because its was really about players and fans, not marketing and money....but like all capitalistic ventures, its demise was its idea of putting players and fans first....today not making money your first priority is an idiots lesson
  21. P C
    15. Posted by P C Tue Aug 4 3:47pm EDT

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    There will always be a market for indoor football. It's a fun game that doesn't try to compete with real football (the NFL). But the AFL got too big for its own britches and tried to be something it's not. af2 is doing fine in the medium-sized cities where indoor football won't get lost in the shadows of the NFL. This is good news for the markets that flourished before the AFL got stupid.
  22. <i>j.tkowalczyk</i>
    14. Posted by j.tkowalczyk Tue Aug 4 3:46pm EDT

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    I went to a few games Cleveland's first (and apparently only) year in the league and was hooked. It was a fun, fan friendly product that should have been able to succeed. Every game I went to was sold out, including a playoff game.
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