Wed May 20, 2009 5:29 pm EDT
Real men wear pink. Or at least they should. Perhaps the great minds running the PGA Tour have figured this out already but if they haven't: Guys, reach into your closets (or head to your nearest Pro Shop) and grab a pink shirt, glove or something when you tee off at the HP Byron Nelson Championship Thursday in Irving, Texas.
Phil Mickelson won't be there because his wife, Amy, has been diagnosed with breast cancer, and he's rightfully decided to put down the clubs and be there for her.
What are the rest of you guys going to do?
Offering your prayers and sympathy is great. Those who are close to him (and even those who aren't) will no doubt reach out to him personally.
To do nothing more than that would be a crime.
The PGA Tour should use its next event to shed light on the plague of breast cancer. Nearly 185,000 women like Amy (and more than 1,500 men) were diagnosed with the disease last year; an estimated 40,000 women died. Golf's sad news can be a catalyst for something positive.
The tour prides itself on the millions it has raised for various charities throughout the nation, and it should be applauded for the much-appreciated millions raised.
But this is a unique opportunity. What if each golfer donated 5 percent of his winnings this weekend to the continued research into better treatment and a cure? What if the caddies pitched in, too? And fans, maybe each should be asked to bring 5 bucks for the kitty - and wear their own pink, too.
The players' share alone would produce $325,000.
The LPGA has raised awareness and funds for breast cancer in myriad ways. LIFE (LPGA Pros in the Fight to Eradicate Breast Cancer) has been the banner under which many players have lent their visibility to the cause.
But the PGA Tour should shouldn't just leave it to the women. Breast cancer is not a women's issue. If you have a mother, daughter, sister, aunt or, of course, a wife, it's your issue, too.
Other sports have done their part. Each Mother's Day, major-league baseball players use pink bats and don various pink paraphernalia (wrist/arm bands, gloves and even sunglasses) during games. The stuff is auctioned off with proceeds donated to breast cancer charities. The NBA and NFL (pink towels on the sidelines!) have pitched in.
Now it's time for the PGA Tour to step up to the tee for one of their own - and for millions of women like Amy.

Edited by MJD
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This is definitely a story that's deserving of attention. But, I think that it's even more unfortunate when Jane and John Doe aka your anonymous citizens break down with a horrific disease and have no one on the outside to help bring in the donations to help raise awareness and raise money for research. This needs to be talked about and preached daily, not just when it strikes someone who's name on a headline might catch a couple more views.
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Perhaps the Day will come when both The PGA & LPGA will combine for one weekend tounament out of the year, with Proceed$ going to Breast Cancer Research. Addressing the needs that would get them that much closer to finding a remedy.
Like everything else in life it does not hit home until someone close to us contracts or is tragically taken from us. Why must we wait for that day to come?
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