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New York yellow cabs pass beneath a display for the NFL Extra Points issued by Barclaycard sweepstakes outside the Barclays Tower near Times Square, Wednesday, Jan. 29, 2014, in New York. NFL Extra Points offered pedestrians a chance to win tickets to Super Bowl XLVIII on Feb. 2 by photographing their favorite team's card and tweeting it. (John Minchillo/AP Images for Barclaycard)

Times Square transforms into Super Bowl Boulevard

Yahoo Sports

The largest show on Broadway opened in New York on Wednesday when the city turned over a 3/4 mile stretch of Midtown for a "Super Bowl Boulevard" street fair, drawing thousands of locals and visitors.

Officials estimate that 1 million people would visit the 13 blocks between 34th Street and 47th Street closed off to cars for attractions that also included a concert stage where performers such as Broadway star Michael Cavanaugh and Blondie are scheduled to perform nightly.
— Reuters