The new University of Nebraska-Omaha logo in the shape of an O is seen on campus in Omaha, Neb., Friday, Sept. 21, 2012. Omaha has completed its rebranding campaign that offered an alternative to the ... more 

The new University of Nebraska-Omaha logo in the shape of an O is seen on campus in Omaha, Neb., Friday, Sept. 21, 2012. Omaha has completed its rebranding campaign that offered an alternative to the UNO acronym, which also is used at the University of New Orleans. The Nebraska school bills itself as "Omaha's team." The new look includes an "O'' insignia to replace a hodgepodge of logos that were used by the Mavericks. (AP Photo/Nati Harnik) less