Russia gave all of its gold medalists in the Sochi Games $120,000, plus a brand-new Mercedes GL SUV. This led to a bit of logistical leapfrogging with athletes like Julia Lipnitskaya, who is only 15 and not yet of legal driving age in Russia. (She got a personal driver to go along with the car.) Silver medalists got $76,000 and a Mercedes ML, and bronze medalists got $52,000 and a Mercedes GLK.
A total of 45 cars were distributed to gold medalists. Russia won a Sochi-leading total of 33 medals, including 13 golds. The cars were provided by the Russian Olympians Foundation, a consortium established by Russian businessmen in 2005. Russian athletes who won medals in the 2012 London Games received new Audis with personal drivers.
— Jay Busbee