When Pakistani factory owner Khawaja Akhtar heard last autumn that Adidas' Chinese supplier for the World Cup couldn't keep up with demand, he immediately invited executives to his plant in Sialkot, a wealthy Pakistani manufacturing town with a long history of leatherwork.
"They said 'You have Stone Age equipment," said his oldest son, Hassan Masood Khawaja, laughing. "After they left, my father called a meeting and said: 'This is our only chance. If we show them we can't do it, we'll never get another chance again.'"
It usually takes six months to set up a production line, but the factory only had a month - Adidas, the German sports equipment maker, was in a hurry. So Khawaja designed, made and moved the equipment into place within 33 days. Everything had to be done from scratch.