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Leading Video Game Companies Hold News Conferences To Open E3

LOS ANGELES, CA - JUNE 10: Dan Greenawalt, developer of the video game Forza Motorsport, standing next to a McLaren sports car speak after unveiling Forza Motorsport 5 video game for Xbox during Microsoft Xbox news conference with a at the Electronic Entertainment Expo at the Galen Center on June 10, 2013 in Los Angeles, California. Thousands are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by Kevork Djansezian/Getty Images)