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|BOSTON - APRIL 5: Boston Mayor M. Thomas Menino, escorted by Red Sox president Larry Lucchino, during the annual pre-opening day tour at Fenway Park. John Coyne stands atop a ladder high against the green monster wall in left field as he presses down on the letter "c" of a word for an ad that he spray-glued to the wall. (Photo by John Tlumacki/The Boston Globe via Getty Images)

Boston Mayor M. Thomas Menino, escorted by Red Sox president Larry Lucchino, during the annual pre-opening day tour at Fenway Park. John Coyne stands atop a ladder high against the green monster wall in left field as he presses down on the letter "c" of a word for an ad that he spray-glued to the wall.