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"Attendance at Jobing.com Arena was announced at 13,377, but many of those customers must have come disguised as empty seats." -- Kevin McGran, Toronto Star, Dec. 5

That factoid above was mentioned in the third paragraph of McGran's game story from the Toronto Maple Leafs' 6-3 loss to the Phoenix Coyotes; placed higher than the identity of the game-winning goal scorer.

He elaborated on Phoenix's economic and fan-support woes in an interview on Fan 590 in Toronto as well; and, a few days earlier, wrote in the Star that the "Coyotes are believed to be hanging on by a thread," before quoting an anonymous broker as saying, "I don't see how you can build long-term support for an ice hockey team when you are located in markets where your fan base can't play hockey."

Couple those with the Globe & Mail's example of Phoenix as a market with "trouble ahead" -- and the same paper's citing of the franchise's operating losses from last season ("between $30-million and $40-million") as an example of the NHL "rotting" as Gary Bettman shoots sunshine at reporters -- and there appears to be a trend.

And that trend points to a fervent, insatiable lust for the Phoenix Coyotes to fail and relocate. Hey, maybe even to Canada!

But really, why pussyfoot around when you can just cut to the chase, as the Globe and Mail did today with its article "Coyotes face potential disaster"?

As David Shoalts writes:

The Phoenix Coyotes are expected to lose between $25- and $35-million (all currency U.S.) this year and with his primary business under financial duress, owner Jerry Moyes may not be able to cover the hockey team's losses any longer.

That leaves him three choices:

- Renegotiate the Coyotes' arena lease to effectively put the city of Glendale into the position covering some of the losses;

- Put the franchise into bankruptcy;

- Turn the keys over to the NHL, forcing commissioner Gary Bettman to find a new owner.

Shoalts even explains how the team can break its lease to relocate:

The Coyotes signed a 30-year lease with the city of Glendale, Ariz., when they moved into Jobing.com arena in December, 2003. Terms impose a large financial penalty for breaking the lease. However, if the team is placed into bankruptcy protection, or Chapter 11, the lease could be broken under U.S. law. Without the lease, the team could more easily be sold and relocated.

The paper cites sources who claim that Moyes is very eager to sell the team, despite claims that was not the case last month.

So why all this special attention on Phoenix?

For one, there's the Gretzky effect, as the coach (and defender of hockey in the desert) is hockey royalty seen wasting away in a market that doesn't appreciate him or his sport. Remember, it wasn't too long ago that Gretz was seen as the Leafs' potential savior. Canada wants its "favourite" son back.

Then there's the fact that the Canadian media generally supports more teams north of the border, and Phoenix appears to be the latest loose apple on the non-traditional market tree -- find the U.S. team struggling the most, and shake until it hopefully falls to the ground.

Atlanta, Florida and Carolina have all gone through this, too. The Nashville Predators have been in this position frequently over the last two years, depending on the stability of their ownership.

But perhaps deep down, it all comes back to Winnipeg. Perhaps the notion of "stealing one back," or simply proving that the relocation of a Canadian team to the U.S. was a mistake, is a subtle driving force behind the scrutiny, too. Not to say the Coyotes will ever become the Jets again, but there might be a measure of revenge at play in the back of some minds.

Or maybe not. Again, this is just spit-balling. The extra attention could just be a case where Phoenix is seen as a harbinger of economic doom for the NHL, and deserves to be covered as a canary in the coalmine. Just seems there's been extra attention on this franchise than on others in struggling financial times.

Of course, the easiest way for the Coyotes to make all of this disappear is to just win, baby. Make the postseason, create some buzz. Same goes for Florida, too.

One last thought on the NHL and economics. You may have heard that the WNBA's Houston Comets are folding because the league couldn't find a new owner for the team in this economy.

We've debated contraction before on this blog in regards to the NHL. So here's the question: If the League really did want to reduce its number of franchises, would the current recession provide enough "cover" for the NHL to do so without looking like a League in a death spiral? Or is there no getting around the idea that contraction means big trouble, no matter what the economy looks like?

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  1. ScottyWazz
    1. Posted by ScottyWazz Thu Sep 03, 2009 4:22 pm EDT

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    Jim Balsillie to the white courtesy phone, Jim Balsillie-- white courtesy phone.
    Maybe it's just the organization as a whole that's doomed regardless of where you put them. First Winnipeg, now Phoenix. You could move them to Toronto or area and they may be doomed there too-- could just be the onus.
    Contraction, I think, could work and the economy could be the cover. Reduce it by Phoenix, Miami, Nashville, and Atlanta and it'd be pretty set up to keep things rolling and get things a little more stable in the league.....or not.
  2. jkrdevil
    2. Posted by jkrdevil Thu Sep 03, 2009 4:36 pm EDT

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    The idea of contraction would look like the league is in a death spiral no matter the economy. You don't see other major sports team just folding.
    In regards to the game on the ice contraction would be brutal for it. Despite what some people think expansion makes it easier for offense to take place, not restrict it. That is historically the case not only in hockey but most sports. The reason is because it thins out the defensive talent. As most people know a good defense beats a good offense. So thinning out the over talent ends up increasing offense as there is less a good defense. As such contraction would mean a concentration of talent and thus a consetration of defesive talent. That means you would see goal scoring plummet down to low 5 goals per game if not lower.
    The reason why goal scoring dropped in the late 90's early 2000's was not do to expansion it was due to an increase of quality players coming from Europe and the States into the game.
  3. Garth the Hoser
    3. Posted by Garth the Hoser Thu Sep 03, 2009 4:06 pm EDT

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    Well, journalists can recognize a double negative when they see one, Rumplenutsack
  4. RedWings22
    4. Posted by RedWings22 Thu Sep 03, 2009 4:03 pm EDT

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    First off, this Kevin McGran doesn't know crap about local hockey here in Phoenix. I live within a couple bus rides of two facilities, both with two rinks, Polar Ice in Peoria and Ozzie Ice in Phoenix, not to mention Alltel Ice Downtown. Each one of these facilities are amazing, Ozzie Ice stays open til 2 or 3 AM for kids and civil servants (police and firemen) and there's always diehard hockey fans there at 8am on a random Thursday taking their kids to get some ice time.
    There are hockey fans all over Phoenix. You'd be surprised how many Canadian "snowbirds" from up north live here in the winter and spring, not to mention alot of people from hockey states like Minnesota, Michigan, and New York. I've been to several games this year including some great wins against the Capitals and the Penguins and the Job was always pretty packed. Not to mention that most of these fans are kids coming to see hockey. Many high schools in the area have hockey teams as well. So I think the Toronto media, especially Mr. McGran should research up a bit.
    The problem in Phoenix isn't so much a financial problem as it is a marketing and locational problem. The Coyotes are Number 4 when it comes to sports teams here in the Desert, and that's not counting ASU football. That's not gonna change unless the Coyotes make a beyond-Cinderalla run to the Cup.
    The Coyotes have done everything in their power, (Student Rush tickets, advertising in papers, TV, road signs [see Pierre], and giveaways) to try and attract the fans to come on out to Glendale to see them play. Being in Glendale is half the problem, because the main core of Phoenix's fan base come from the upper-class families living in Scottsdale on the other side of the city.
    In this economy, I'm amazed that the Coyotes have kept attendance up, and while I don't know the exact figures, attendance could very well be rising. The product on the ice has certainly gotten better, and it's not like the Yotes are being lame ducks when it comes to being competitive. Acquiring Olli Jokinen was a step in the right direction to tell the Yotes fans that they want to win. The Yotes just need to keep moving forward and making the Playoffs or at least staying right in the chase til the last day of the season (Coyotes are currently 9th in the West) will put them on solid ground.
    If the league contracted any team, it would be a tremendous momentum stopper for the NHL and hockey in America. If a team is struggling, the best option would be to relocate once all options were expended. I understand Canadians' frustrations in the fact that teams you love, playing a game you love, are taken away and moved to places where there isn't the same unifying passion. You have to remember the NHL is a business and they make business decisions are made that aren't always the most popular. Hopefully the economy will level and the League can expand in places like Hamilton and Winnipeg that deserve a pro hockey team in 10 or 20 years. Taking hockey away from any place is a bad thing and the NHL is starting to finally grow in places like Carolina, Anaheim, and even here in Phoenix. So let's just see how the landscape of the NHL will play out.
  5. MaTt
    5. Posted by MaTt Thu Sep 03, 2009 7:11 pm EDT

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    i hate all southern teams...
    it killed hockey
    damn you bettman
  6. Paul O
    6. Posted by Paul O Thu Sep 03, 2009 3:11 pm EDT

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    As a Winnipegger I think a big part of all the clamour and whatnot is that the Jets were allowed to fail and then shipped out (It sucked (even though I was only in grade 6...) and we want a team again). When other teams are propped up IE the Buffalo sabres however many years ago. Also Bettman the douche that he is has encouraged US expansion but until recently would not stand for talk of Canadian expansion.
    In the end, who knows if Winnipeg could even support a team, but IMO canada needs another team even if it is in Toronto (ugh), elsewhere in Ontario or Quebec.
  7. carl_vs_mastershake
    7. Posted by carl_vs_mastershake Thu Sep 03, 2009 3:18 pm EDT

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    @Rumpelstilzchen and Wysh you are both right. Wysh does tend to site the worst tabloid newspapers from Canada, however he does that with the U.S. papers as well. Rumpel, the Canadian media is preoccupied with this relocation. I believe it was started when there was hope put in people's minds that the Horseshoe might get a team. Then once the tangible numbers of 15,000 Canadians buying tix for a team that didn't exist happens, thats big enough to get the newspapers going. There seems to be a kind of general wishing, from Canadians, for PHX to get them back to Canada(not as bad when Gretz went south). An analogy would be, It's sort of having your girlfriend leave you for some dufus and you know it won't last but you have bide your time hoping and wishing every blunder will be the one that brings it all to an end. It's all moot as I don't believe Bettman is ready to have a team move and give him another black eye. Look how hard he worked to keep Pittsburgh from moving just a couple states over.
  8. Whale4ever
    8. Posted by Whale4ever Thu Sep 03, 2009 7:59 pm EDT

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    Is Malking really going to the Kings???
  9. Duckerooski
    9. Posted by Duckerooski Thu Sep 03, 2009 7:19 pm EDT

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    I think a SouthPark movie had it right...
  10. big audio
    10. Posted by big audio Thu Sep 03, 2009 10:04 pm EDT

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    Contracting will make the league stronger.
    The NHL is more worried about the perception that the league is failing than it is about making the league stronger.
    Too bad the league didn't care what locking out the players for a full season, in effect breaking the collective bargaining agreement and imposing a new one, would make the league look like.
    Hypocrite, thy name is Bettman.
    Suspend a few more people for speaking their mind.
  11. Anthrax Jones
    11. Posted by Anthrax Jones Thu Sep 03, 2009 4:42 pm EDT

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    IApologies for the length of this post, but this is an issue I have a strong opinion about.
    t's shortsighted to start talking contraction or relocation for these new markets. This is a prime example of short term pain, long term gain. It's easy to forget that Tampa, Florida, Carolina, Nashville, Atlanta, and Phoenix are still relatively new to the league, 10-15 years for most of them. Teams from the '67 expansion like Pittsburgh and St. Louis were facing the threat of relocation well into the 80s, because it takes time for new franchises to take root in their city. In the "nontraditional" markets, you're probably not going to convert older people that hadn't cared about hockey previously; the payoff is when the kids who grew up with that franchise become adults, people who will have had the Thrashers or Predators around their entire lives. If you truly want to grow the game, and have a footprint in these nontraditional markets, you have to take your medicine, allow for growing pains, and see what it looks like in 20-25 years. Teams like Tampa, Carolina, and Dallas who have had success are going to have an entire generation of young fans who got excited about the team when they were winning a championship. Those kids are going to grow into the adults who pay for season tickets, and take THEIR kids to games too.
    Also something that shouldn't be underrated: you're going to start seeing alot more kids coming into the NHL from these cities. A city like Pittsburgh, which never had NHL caliber players coming from it, has seen 5-10 kids that grew up in the Lemieux-era enter the league. If my guess is correct, you're going to be seeing kids from Texas, the Carolinas, and Florida starting to show in prospect reports in the next 5-8 years and beyond. Don't underestimate the impact that a little success will have on these newer markets. I usually don't agree with Gary Bettman's stances, but this is one I'm firmly in his corner for. A little patience will go a long way.
  12. jkrdevil
    12. Posted by jkrdevil Thu Sep 03, 2009 4:36 pm EDT

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    "Also Bettman the douche that he is has encouraged US expansion but until recently would not stand for talk of Canadian expansion."
    The only expansion process that Bettman oversaw was the 1997 expansion which saw Nashville, Atlanta, Columbus, and Minnesota added. The previous 2 occured before Bettman became commissioner. In that 1997 there were 0 Canadian applicants (Hamilton failed to file the proper paper work needed). It's pretty hard to encourage expansion to an area when there is no legitimate applicants for ownership of a team.
    And let's not forget the league allowing the public group to come in and save Edmonton from moving.
  13. Professor Farnsworth
    13. Posted by Professor Farnsworth Thu Sep 03, 2009 4:13 pm EDT

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    Well the pens were a different beast and im glad Bettman made all the effort to keep em around. The NHL was in Pittsburgh in 1925 and the pens as we know them now since 1967. There is a different precedent with the pens that with the NHL teams in discussion today, PHX, NSH, FLA, ATL, these are all teams placed to test major US markets and have struggled. I think Bettman doesn't want to admit he was wrong above all else.
  14. yanksrangers299
    14. Posted by yanksrangers299 Thu Sep 03, 2009 10:54 pm EDT

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    JKRDevils, you're exactly right. Let us also not forget how weak the Canadian dollar was for so long. The problem now is that it is getting weaker again. Chirp for expansion all you want, Canada, but when the new team is in a precarious situation like Edmonton was, will you be thinking it was such a great idea? Quite simply, the economy is stronger in the U.S., and it almost always will be (in the long term, i know the CDN dollar was stronger for a period).
  15. numbnuts
    15. Posted by numbnuts Thu Sep 03, 2009 3:04 pm EDT

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    Please....ring the contraction bell as loud as you can..........the only thing going to save hockey is an improvement of the on ice product and goofy rule changes aren't going to cut it. Get rid of about half a dozen teams and pow!!!!!!! instant improvement. Would also give an opportunity to those legging out the last bit of cash from the NHL till to head back where they came from.
  16. Scotty Hockey
    16. Posted by Scotty Hockey Thu Sep 03, 2009 10:22 pm EDT

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    "Rumplenutsack" ... that's awesome.
    And thanks you Devil fan for picking a photo where the Yotes are celebrating a goal against the Rangers. You bitter, bitter man. ...
  17. Whale4ever
    17. Posted by Whale4ever Thu Sep 03, 2009 7:59 pm EDT

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    Epic Fail: I obviously meant "Malkin".
  18. James Mirtle
    18. Posted by James Mirtle Thu Sep 03, 2009 4:19 pm EDT

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    The Maple Leafs were in Phoenix, along with a large contingent of Toronto media. The Coyotes have the lowest attendance, a troubled owner and have admitted huge losses in the past.
    Why all the attention? Why not?
  19. Jason C
    19. Posted by Jason C Thu Sep 03, 2009 3:31 pm EDT

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    #12 - Remember the name Jared Ross...the guy from Alabama that played a couple games for the Flyers early in the season. If that's not proof that hockey can work in the South, then I don't know what will be. And I agree...give it some time, and the kids today will be getting their kids into it. Couple that with the snowbirds from up north that'll move southward as they get older...and I can see this working out. But I also agree with everyone else that says you need a good product in order to get people's attention...maybe another Cup run like the Lightning had in '04 or even the Finals appearance that the Panthers made.
    I just hope that if the 'Yotes make the playoffs again, they remember to do the white-out...
  20. James Mirtle
    20. Posted by James Mirtle Thu Sep 03, 2009 4:19 pm EDT

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    That should read "close to the lowest attendance in the NHL."
  21. soup
    21. Posted by soup Thu Sep 03, 2009 7:47 pm EDT

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    wrong james, it cant even read "close to the lowest attendance in the NHL".
    http://sports.espn.go.com/nhl/attendance?year=2009
    6 lowest attendance teams:
    1- NY Islanders
    2- Nashville
    3- Columbus
  22. Bruce s cabooses
    22. Posted by Bruce's cabooses Thu Sep 03, 2009 3:14 pm EDT

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    Just can't agree with the comment that the US economy will always be stronger. Have a look at the job loss number posted Friday. 533,000 more people who can't afford to go to a game!
  23. soup
    23. Posted by soup Thu Sep 03, 2009 7:47 pm EDT

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    Sorry James, it couldnt even read that.
    http://sports.espn.go.com/nhl/attendance?year=2009
    Lowest attendance by teams for 2009 season:
    1- NY Islanders
    2- Nashville
    3- Columbus
    4- Atlanta
    5- Phoenix
    6- New Jersey
    So where are the death calls for the NY/NJ area? and phoneix's avg is less than 30 ppl difference from NJ. haha!
    Oh they get snow in that area. so obviously ppl play hockey nearby and love there teams more than southern teams. (this last sentence has been dipped in sarcasm)
    So many canadiens and other yankees have family down south. do they forget that? ppl move? there are hockey fans ALL OVER! Canadiens need to drop the envy and support the few teams they have left.
    maybe the islanders should move to orlando or jacksonville?
  24. James Mirtle
    24. Posted by James Mirtle Thu Sep 03, 2009 4:19 pm EDT

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    Phoenix is 26th:
    http://sports.espn.go.com/nhl/attendance?year=2009

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