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Thu Oct 22, 2009 11:04 am EDT

Video: The Wild Things are in pain, thanks to Dustin Byfuglien

By Greg Wyshynski

It would appear the Boston Bruins and their mischievous bear have some competition for the most ingenious NHL commercials. The Chicago Blackhawks released this ad hyping their game against the Minnesota Wild, and it's a brilliant (and timely!) play on the Maurice Sendak kid-lit classic "Where the Wild Things Are."

Watch Hawks winger Dustin Byfuglien(notes) stare into their yellow eyes without blinking once ...

Best one-off commercial for a regular season game ... ever?

Obviously, the commercial is a parody of those for Spike Jonez's current film adaptation of "Where The Wild Things Are," from the scribble-letter titles to The Arcade Fire in the background. If only the Blackhawks had sprung for an adult wolf costume for Byfuglien to dance around in.

Under president John McDonough's marketing eye, the Blackhawks have consistently produced buzz-worthy clips on the air and online.

Please recall Adam Burish(notes) disrespecting the Detroit Red Wings' octopus tradition in a bratty spot last season.

Before that came the goofy comedic stylings of Frodo and Samwise that ended up going viral on YouTube.

Can't wait to see what they cook up next, because this one was awesome -- right down to the resemblance between The Minnesota Wild Thing and the Minnesota wild thing (a.k.a. Derek Boogaard(notes)).

Thanks to Puck Buddies Matt and Terry for the pointer.

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27 Comments

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  1. timthenchant3r
    1. Posted by timthenchant3r Thu Oct 22, 2009 11:09 am EDT

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    First crosby sucks! yes always wanted to do that
  2. timthenchant3r
    2. Posted by timthenchant3r Thu Oct 22, 2009 11:10 am EDT

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    Also boston's bear wins even though this is pretty clever
  3. firewing
    3. Posted by firewing Thu Oct 22, 2009 11:30 am EDT

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    not even close to the creativeness of the bruins bear. try again hawks pr dept
  4. campbellmcdonald32
    4. Posted by campbellmcdonald32 Thu Oct 22, 2009 11:31 am EDT

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    What's clever about it?
  5. Jerk Store
    5. Posted by Jerk Store Thu Oct 22, 2009 11:40 am EDT

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    i like to pronounce byfuglien as its spelled.
  6. Caitlin M
    6. Posted by Caitlin M Thu Oct 22, 2009 11:49 am EDT

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    The bear still wins. It stared down Neely. Try that Byfuglien.
  7. yerry.take
    7. Posted by yerry.take Thu Oct 22, 2009 11:49 am EDT

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    wow. is that it?
    terrible. just... terrible.
    i guess there's nothing to write about when the Leafs only play once a week...
    ....mmmmyep
  8. Sara
    8. Posted by Sara Thu Oct 22, 2009 11:49 am EDT

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    Don't forget the great All-Star voting campaigns for Kane v. Toews.
  9. David
    9. Posted by David Thu Oct 22, 2009 12:02 pm EDT

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    ha ha ha ha ha ha ha!!!!
  10. Youve Just Been Tomahawkd
    10. Posted by Youve Just Been Tomahawkd Thu Oct 22, 2009 12:15 pm EDT

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    The Bruins commercial is a 10. The Hawks commercial is a 5. The Hawks should have made a commercial of all the horrible, horrible goals given up by Huet then showed Joel Quenneville on his knees in the street screaming to the heavens ala Very Bad Things.
  11. M
    11. Posted by M Thu Oct 22, 2009 12:27 pm EDT

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    Advertising using goons and fighting to promote the sport, did anyone run that by Bettmen. I believe there might have been a message sent to the Wild. Is beating up a mascot instigation?
  12. Stickler
    12. Posted by Stickler Thu Oct 22, 2009 12:37 pm EDT

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    that's a great spot, especially considering it's for one game and not an entire campaign like the bruins spots are (although those make up probably the best hockey campaign i can remember in the nhl).
  13. Daniel
    13. Posted by Daniel Thu Oct 22, 2009 1:16 pm EDT

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    That's an awesome little commercial. Great way to promote a game.
  14. Scott
    14. Posted by Scott Thu Oct 22, 2009 1:59 pm EDT

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    #1. Your opinion doesn't matter and you smell bad.
  15. frostburn
    15. Posted by frostburn Thu Oct 22, 2009 2:58 pm EDT

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    that was good.
  16. Beantown
    16. Posted by Beantown Thu Oct 22, 2009 3:11 pm EDT

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    My opinion does matter and I don't care what you say. The Bear wins hands down. That wasn't even close to being good even. Go ahead and compair. Not even close. Bruins !!!!
    http://www.youtube.com/watch?v=6cr89xbl26g
    http://www.youtube.com/watch?v=Hrg7bRS4A4g&feature=related
  17. b b
    17. Posted by b b Thu Oct 22, 2009 3:16 pm EDT

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    It figures that a Bruins fan does not know how to spell "compare".
  18. tpolcaster
    18. Posted by tpolcaster Thu Oct 22, 2009 3:42 pm EDT

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    My friend filmed this...
  19. Griz O
    19. Posted by Griz O Thu Oct 22, 2009 4:05 pm EDT

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    Piss off boogard... thats a good idea
  20. Edin
    20. Posted by Edin Thu Oct 22, 2009 4:45 pm EDT

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    garbage
    but they should make more,cos after their diss comercials they loose
  21. WAD
    21. Posted by WAD Thu Oct 22, 2009 6:32 pm EDT

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    What do you want tpolcaster? A medal or a chest to pin it on? KCUF OFF DAEHTIHS.
  22. Jeannie W
    22. Posted by Jeannie W Thu Oct 22, 2009 7:49 pm EDT

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    Boring and dumb. Next.
  23. Jeannie W
    23. Posted by Jeannie W Thu Oct 22, 2009 7:49 pm EDT

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    Boring and dumb. Next.
  24. rick
    24. Posted by rick Thu Oct 22, 2009 9:40 pm EDT

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    The mascot just needs a good old fashioned wooden hockey stick, the kind that is hard to break. Then put the knob out from your body with the blade facing the boards. That will be the first thing the goon will run into when he tries board you. He will end up impaling himself. Problem solved! And that's a beautiful thing! LOL!!!!
  25. Bubbabanjo
    25. Posted by Bubbabanjo Thu Oct 22, 2009 11:32 pm EDT

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    Man the Banana Splits never let a gay character in...........we dont need this.
    Just say no to gay mascots...................they stink! Tra la la, la la la lowsey.

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