Puck Daddy - NHL

According to the LA Times, the Entertainment Software Ratings Board "fully equips parents with the information needed to make informed decisions about the age appropriateness and content of games for their children." Basically, it's what every kid trying to trick his or her parents into buying a Grand Theft Auto game loathes like afterschool detention.

Kids, meet your new enemy: Brian Campbell(notes) and Patrick Sharp(notes) of the Chicago Blackhawks, getting their Tipper Gore on in this PSA:

It's a controversial time for the ESRB, as the Supreme Court will hear a case about "the constitutionality of a 2005 California law banning the sale of certain 'deviant violent video games' to minors."

From Terminal Gamer:

"Not every video game is meant for kids," says Campbell.  "It's up to a parent to make the call about which ones are right for their children, and that's why the ESRB ratings are important."

"The ESRB ratings give parents the guidance they need to make sure their kids are playing video games that are right for their age," added Sharp. "Brian and I are proud to be a part of this campaign to help educate Chicago's parents about the ratings, and encouraging that they use them when buying games."

Joystiq, which had the clip, offered this take:

This commercial might be a noble attempt, but there are a lot of untapped hockey references you guys left hanging, like:

"If you don't do a box check, you could find yourself in a stick-y situation."

"Don't skate around your responsibilities as a parent, or you might end up in the penalty box."

"Don't puck around with ratings, or else your kid might play an age-inappropriate shoot-er."

"The icing on the cake? Something about Zambonis."

And in case you just can't get enough Sharp and Soupy, here's what might be the first "making of" documentary for a Public Service Announcement in video history.

Related Articles

Puck Daddy

Add to My Yahoo RSS

Related Photo Gallery

Y! Sports Blog