Puck Daddy - NHL

Someone at the NHL told us this morning that we may not see a new Stanley Cup commercial on the epic level of last season's "Cup Raise." In a way, that's a good thing; we're talking about one of the most breathtaking professional sports promotional spots in recent memory.

Then again, the NHL has been absolutely killing it lately when advertising its signature events, like the Winter Classic spot that boldly incorporated baseball iconography.

The NHL clearly has the majestic nostalgia thing down in its commercials; at some point it might be effective to see a little humor creep back into the ad campaign.

Individual teams are accomplishing this on their own micro-levels of local promotion, like with the Chicago Blackhawks' octo-flinging commercial trumpeting new traditions this playoff season.

But the Boston Bruins have taken things to a new level with some of the smartest, snarkiest takes on hockey fandom we've seen emerge from an NHL team's advertising efforts. Coming up, check out the hilarious videos starring a giant bear, a dude with unfortunate taste in women, a complete nuisance at the game and (much to our joy) a Jersey Foul.

First up is perhaps the best of the lot, and very appropriate considering the Bruins are facing the Montreal Canadiens in the first round:

What's great about this one is that we've all been there in one way or another: You fall for someone, discover something about them that could cause friction with friends and family, and then decide to hang in there for superficial reasons. Until a giant bear knocks the beer out of your hands. You know, figuratively.

"Never date within the division" is also perfect ... although ask a Capitals fan, and they'll say there has to be some sort of provision that also bans dating former division rivals, too.

Up next, it's that jerkweed that's always on his phone during the game.

Again, perfection: Not a single shred of Bruins colors on the guy. Because that's who talks on his cell during the game.

Finally ... well, this is just wonderful:

The only way that ad gets any better is if the dude wasn't wearing a belt.

We're not sure if we ever established this here as an official Jersey Fouls policy, but if you're tucking your sweater into your pants it better be a desperate attempt to maintain body warmth while sleeping on the street.

Because otherwise, you have failed on, like, a biblical scale. And you also probably ski in your jeans.

Kudos to the Bruins for these great commercials; although they're so savvy about the trials and tribulations of true puckheads, one has to wonder what kind of market research the crowds in Boston have unknowingly provided since the Bruins' bandwagon expanded. 

H/T NHL Snipers for the videos. And to Hub Hockey for finding'em first.

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135 Comments

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  1. walkingkriticklink
    1. Posted by walkingkriticklink Thu Sep 03, 2009 10:40 pm EDT

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    pretty darn hilarious
  2. Chemmy
    2. Posted by Chemmy Thu Sep 03, 2009 4:45 pm EDT

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    That bear is terrifying.
  3. Jeffrey
    3. Posted by Jeffrey Thu Sep 03, 2009 8:22 pm EDT

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    Kudos to the Bruins PR peeps. I just spit coffee all over my computer watching the first commercial. I didn't realize this until after I stopped rolling on the floor laughing. Well done.
  4. Bruins
    4. Posted by Bruins Thu Sep 03, 2009 11:00 pm EDT

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    The first ones the best
  5. Garth the Hoser
    5. Posted by Garth the Hoser Thu Sep 03, 2009 4:06 pm EDT

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    Does the bear talk? I'm watching on mute at work. And those commercials are as funny as h3ll.
    Mad props to ad guys who can come up with spots that'll work on a bar's big screen where you can't even hear the audio.
  6. Garth the Hoser
    6. Posted by Garth the Hoser Thu Sep 03, 2009 4:06 pm EDT

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    Or in the prison library, as it were.
  7. knucklehead
    7. Posted by knucklehead Thu Sep 03, 2009 4:37 pm EDT

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    Great commercials considering the alchohol abusage.
  8. Takis
    8. Posted by Takis Thu Sep 03, 2009 9:54 pm EDT

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    I skiied in my jeans once...
  9. breakaway
    9. Posted by breakaway Thu Sep 03, 2009 9:15 pm EDT

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    Hahahahahaha ... Everyone in the library hates me now...
    First one is amazing.
  10. John I
    10. Posted by John I Thu Sep 03, 2009 4:35 pm EDT

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    If that was Nicolas Cage in the bear suit, he would've smacked the chick.
  11. .................................................!
    11. Posted by .................................................! Thu Sep 03, 2009 2:44 pm EDT

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    So awesome. I agree, first one takes the cake.
  12. ChuckV
    12. Posted by ChuckV Thu Sep 03, 2009 4:16 pm EDT

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    Question on jersey fouls? What about tucking in the side of the jersey if the player the jersey is on does that? Also, what's the ruling on attaching the fightstrap to your belt for wearing during IM floor hockey games?
  13. Daniel H
    13. Posted by Daniel H Thu Sep 03, 2009 3:35 pm EDT

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    That fake punch is hilarious.
  14. Dynamo38
    14. Posted by Dynamo38 Thu Sep 03, 2009 4:45 pm EDT

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    Outstanding ads! I didn't know Ron Jeremy was a Bruins fan.
  15. Jay B
    15. Posted by Jay B Thu Sep 03, 2009 4:29 pm EDT

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    Not sure you got the memo, but snark is dead.
  16. SAB
    16. Posted by SAB Thu Sep 03, 2009 8:59 pm EDT

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    "but she's so preeeetty." awesome.
  17. Wyshynski
    17. Posted by Wyshynski Thu Sep 03, 2009 8:21 pm EDT

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    @ Jay B --
    +1. Now I'm just trying to figure out if that's a Denby reference or a Ted Leonsis reference.
  18. Paul C
    18. Posted by Paul C Thu Sep 03, 2009 8:04 pm EDT

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    Those are outstanding. Of course, nobody had to tell the Habs fan not to tuck in her jersey...just sayin'
  19. Hangovers are for the weak
    19. Posted by Hangovers are for the weak Thu Sep 03, 2009 3:47 pm EDT

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    I think I just became a Bruins fan. Greatest. Commercial. Ever.
  20. firewing
    20. Posted by firewing Thu Sep 03, 2009 4:01 pm EDT

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    oh man these are great. the big three need to hire that ad company. i have to say that right now without a doubt, those commercials are the winners by far. it would have been funnier if the bear dumped the beer on the chick.
  21. onmyown
    21. Posted by onmyown Thu Sep 03, 2009 7:18 pm EDT

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    That's good stuff.
  22. jibblescribbits
    22. Posted by jibblescribbits Thu Sep 03, 2009 4:34 pm EDT

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    You know what's more awesome than those commercials....
    ... the news out of Denver.
  23. Mateo P
    23. Posted by Mateo P Thu Sep 03, 2009 8:22 pm EDT

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    #1 is nice but you should not let sport get in the way of sex. Especially if you look like a blond leprechaun with down syndrome.
    #2 reminds me of Classy Lucic's classy hit from behind on Komisarek.
    #3 has a Bruins fan getting fish-slapped to the face in a deserted arena. It's a pretty accurate allegory of what happens in that town when baseball returns.
  24. Justin K
    24. Posted by Justin K Thu Sep 03, 2009 4:44 pm EDT

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    My phone used to say "This machine kills fascists" when you start it up. Now it says, "Never date within the division."
  25. Justin K
    25. Posted by Justin K Thu Sep 03, 2009 4:44 pm EDT

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    And, since I just saw it, great comebacks, Mateo.

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