Puck Daddy - NHL

The DirecTV/Versus dispute is hours away from depriving millions of hockey fans of two opening night games: The Washington Capitals at the Boston Bruins, and the San Jose Sharks against the Colorado Avalanche on Joe Sakic(notes) Night.

We'd like to say things are progressing. They aren't, as of this morning. We'd like to report that a deal is imminent thanks to the NHL's call to action. It isn't, but that isn't to say it can't happen before the puck drops.

It's looking bleak, and we're not surprised to read about Avs fans that are exploring any means necessary to watch night's game. We're sure restaurants in all four cities will see upticks in bar flies tonight.

The latest, via some conversations this morning:

• DirecTV spokesman Darris Gringeri offered a rather stunning proposal in an interview with Adrian Dater of the Denver Post last week:

"If we don't have a deal with Versus by the time hockey season starts, DirecTV would certainly be open to putting these games up for our customers while we continue to negotiate."

According to Versus, this is total lip-service: There hasn't been a formal invitation from DirecTV to place Versus programming back on the service on a temporary basis. "They haven't asked us to air the games," said a network source. "They had the chance to leave us up. If they put the game up today, take it down tonight, what's the next day? We want a long-term deal."

(UPDATE: DirecTV statement added after the jump.)

• As for the rate increases DirecTV says are at the heart of this dispute, there is a "zero total dollar increase" on the table from Versus. In other words, if subscriptions continue to grow, the amount of money DirecTV will pay Versus will not. According to the network, this proposal was presented in the negotiation several days ago and DirecTV hasn't responded to it -- despite continuing to claim in recent media reports that Versus is trying to "jack up our rates."

• What baffles us about this negotiation are DirecTV's disparaging public remarks about Versus over the last month.

Look, the buck-hunting/fishing/cage-fighting/occasional hockey channel isn't perfect; puckheads know this better than anyone. But DirecTV began this stalemate by calling Versus a channel of infomercials, and four weeks later it's quoting ratings from August -- no hockey, no college football, no Tour de France August -- in an effort to paint the network as a non-vital entity on its service.

Which brings us back to the baffling part: Why is DirecTV slandering a network that it's going to ask its subscribers to pay more for should it win the negotiation? "Hey, it's all Sham-wow ads and garbage ratings ... but would you like to upgrade to our next sports tier to receive it?"

We've said before that DirecTV has every right, in a free market, to place Versus on whatever payment tier it chooses to. But this tactic seems a bit confusing to that end.

From DirecTV, a statement on the talks:

DIRECTV customers still have access to 96% of the regular season NHL games even without Versus.  The other 4% are exclusive to Versus and we understand that fans are frustrated with not being able to see those games.  From the feedback we've received, we also know that hockey fans are not really interested in the back and forth between the two companies so we are open to putting up some of these games for our customers while we continue to negotiate. But Versus would have to allow us to do that.

When this all started at the end of August, DIRECTV did offer to keep Versus up under the old deal while we continued to negotiate, but they declined.  In fact, Versus sent us a letter stating that if we didn't agree to the terms they had on the table at the time, that we had no choice but to take it down.  Our hands were tied. 

The truth is probably somewhere in the middle of DirecTV's public posturing and Versus's public victimization. Whatever the real story is, we're stuck in an acrimonious corporate dispute that seems to get nastier as the weeks wear on.

Won't life be easier for the NHL on television when Comcast owns everything? (Thanks to Puck Buddy Mike L.)

At least there's good news from the Center Ice front. Via inDemand:

NEW YORK, Sept. 30 2009 – NHL Center Ice out-of-market subscription package of professional hockey games skates into the new season with the longest-ever free preview, from Oct. 1 until Oct 24, 2009, announced package distributor iN DEMAND Networks.  Digital cable customers will have free access to the package which gives fans who live away from their favorite team an opportunity to follow the games, and superfans a way to follow the whole league.  The package provides up to 40 live out-of-market games per week across 14 channels, and includes a wealth of enhancements to enrich the viewing experience.  Customers who order by October 31 will save with the early bird price of only four installments of $40.95 each.

Throughout the regular season, NHL Center Ice provides fans the opportunity to watch over 1,000 live NHL games, plus select games from the first two rounds of Stanley Cup Playoff competition, as in past seasons.  More information about NHL Center Ice is available at http://www.gethockey.com/. Residential customers as well as commercial establishments can order by calling 1-888-SPORTS-iN or their local cable provider. Blackout and other restrictions apply.

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88 Comments

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  1. Brodie30
    1. Posted by Brodie30 Thu Oct 01, 2009 12:17 pm EDT

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    I called Directv and threatened to leave (so I could speak to a retention specialist) and they gave me NHL Center Ice for free this season.
  2. cky3396
    2. Posted by cky3396 Thu Oct 01, 2009 12:17 pm EDT

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    whats Versus?
  3. Scott
    3. Posted by Scott Thu Oct 01, 2009 12:27 pm EDT

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    I don't mean to be facetious here, but here is an instance where I'm proud to be Canadian. Even with the homerism for the Leafs that TSN and Sportsnet tend to display.
    http://hockeyheadblog.com
  4. GT
    4. Posted by GT Thu Oct 01, 2009 12:28 pm EDT

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    Adelphia once gave me the run around about Versus...They wanted me to pay for a package that was way beyond the basics. So I cancelled and got Direct TV instead. Now I live in Comcast land, so I don't have any issues getting VS. But Direct TV should be careful so that it doesn't backfire on them.
  5. Brad
    5. Posted by Brad Thu Oct 01, 2009 12:29 pm EDT

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    Thank God I switched to ATT uverse... I have Versus...
    stupid DirecTV...
  6. The KBBL Party Penguin
    6. Posted by The KBBL Party Penguin Thu Oct 01, 2009 12:43 pm EDT

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    Watching Direct TV and Comcast argue is like watching Bill Gates and Ted Turner argue over the check for their lunch at Olive Garden.
    Y'know what would be nice? Ala Carte Programming. Too bad THAT won't ever happen.
  7. M
    7. Posted by M Thu Oct 01, 2009 12:45 pm EDT

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    I am glad I have the evil empire as a cable provider, but versus is a joke regardless. It just can't be that bull riding 3 nights a week is more lucrative than hockey. No daily hockey show and they play so many Flyers games that half the versus schedule is blacked out so I cant even watch other teams. Comcast is however having free Center Ice package from 10/1 thru 10/24 so I will fill up early on my hockey content.
  8. The Forechecker
    8. Posted by The Forechecker Thu Oct 01, 2009 12:47 pm EDT

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    FYI, the extra-long free preview of Center Ice applies to DirecTV as well as digital cable. That press release is from the company that distributes the package to cable providers, so that's why they only mention digital cable.
  9. 5 4 fighting
    9. Posted by 5 4 fighting Thu Oct 01, 2009 12:50 pm EDT

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    I have no qualms in regards to Direct TV- at one time they were the only provider in my neck of the woods that provided such a service as NHL Center Ice. It really surprises me that Buttman has taken sides in regards to Versus/Direct TV. There shouldn't be a chosing of sides but a Big Brother oversite being demonstrated by the league and a compromise being sought to put this to crap to rest. Typical bush league mentality.
  10. FF184
    10. Posted by FF184 Thu Oct 01, 2009 12:50 pm EDT

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    How come Center Ice subscribers pay the same rate from last year, but the free preview is longer? Shouldn't the people that actually pay for CI get a break if they are showing more for free???
  11. habs1rule
    11. Posted by habs1rule Thu Oct 01, 2009 1:02 pm EDT

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    Does this mean the Phoenix "White out"..gets Blacked out??
  12. The Bog
    12. Posted by The Bog Thu Oct 01, 2009 1:03 pm EDT

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    @10 -
    Seems you are unaware of general television practice which is grovel to potential new customers, screw current customers.
  13. BrianH
    13. Posted by BrianH Thu Oct 01, 2009 1:08 pm EDT

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    vs and directtv should hurry up and settle the dispute, and let those that enjoy hockey be able to watch it and also on a more regular basis, not evreyone can afford the nearly 200 dollars to subscribe to NHL center ice programming.
  14. Hans Gruber
    14. Posted by Hans Gruber Thu Oct 01, 2009 1:10 pm EDT

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    Versus/Comcast, if you really think you brought anything of value to Direct tv, don't you think they would be begging for a new deal? Face it, your network is a joke and I really don't care if I can't watch any of your crappy broadcasts this season. I had previously thought about switching to the local cable company for finacial reasons with the arrival of my bundle of joy in a couple of days, but now that Direct tv is taking this stance, I will gladly pay a little extra. So I don;t get to hear the Versus crew fawn over Ovechkins' every move, too bad. I guess I will watch college football tonight on ESPN and be part of their much higher ratings than Versus will receive.
  15. 6ixty8ight
    15. Posted by 6ixty8ight Thu Oct 01, 2009 1:11 pm EDT

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    Screw Comcast, screw Versus. I'm with DirecTV.
    I'll be missing the Sharks game tonight and I'm ok with that.
  16. christopherw
    16. Posted by christopherw Thu Oct 01, 2009 1:15 pm EDT

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    Screw Versus. They are broadcasting a total of 4 sharks games this season. I called Directv and complained and they gave me the Center Ice package free for the season. I'm sticking with Directv all the way.
  17. Hans Gruber
    17. Posted by Hans Gruber Thu Oct 01, 2009 1:18 pm EDT

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    Oh and Versus, stop playing the victim here. We hockey fans in the states have been victims of your crappy ass coverage for four years.
  18. Jeff
    18. Posted by Jeff Thu Oct 01, 2009 1:27 pm EDT

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    If I get DTV Center Ice will I get the Versus games?
  19. Hans Gruber
    19. Posted by Hans Gruber Thu Oct 01, 2009 1:33 pm EDT

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    @ 18, not if it is an exclusive on VS.
  20. Tony
    20. Posted by Tony Thu Oct 01, 2009 1:34 pm EDT

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    is that free preview only for TWC subscribers?
  21. williamr
    21. Posted by williamr Thu Oct 01, 2009 1:45 pm EDT

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    If the ratings for the Versus NHL telecasts are miniscule to begin with, just think how bad they'll be with all of the Directv subscribers unable to view the telecasts. The advertisers will surely notice.
  22. Someguy
    22. Posted by Someguy Thu Oct 01, 2009 1:47 pm EDT

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    Screw Directv, just charge your cutomers an extra 3 cents a month to end this stupid dispute. This fight sounds like your typical sibling rivalry. Bunch of stupid crybabies running Directv. I'm ditching their sorry a$$es once my contract is up.
  23. Matt S
    23. Posted by Matt S Thu Oct 01, 2009 1:50 pm EDT

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    Is there a Center Ice tv schedule ANYWHERE? I've have yet to even see the games they are covering this year.
  24. Brian S (brianguy)
    24. Posted by Brian S (brianguy) Thu Oct 01, 2009 2:14 pm EDT

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    I just moved and no longer have line of sight to receive Direct TV, so now I'll be having our local cable co. complete with Versus on the sports tier (moving seems to be a great "out" of a satellite contract, if you ever don't want them anymore, but that's for another post).
    on the other hand, my dad who still is a Direct TV subscriber just got them to give him a full season of Center Ice for $80! so that's pretty sweet... everyone who has DTV should definitely call up and ask for that one. I've never seen a full season less than $150, or if you sign up partway through the season, it usually goes for around $99.
  25. Futalognkosaurus
    25. Posted by Futalognkosaurus Thu Oct 01, 2009 2:15 pm EDT

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    Brodie, they gave it to you for free!!! Nice.

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