September 26, 2008
The Islanders have offered The Victory Plan, in which fans who attend a victory for the home team in one specific game will receive a free ticket to another specific home game. The Blues have upped the fan
pandering friendly ante: A limited-time "Name Your Price" promotion.
According to a team statement, the Blues want fans to tell them how much they are willing to pay for a ticket. If the Blues consider it "a reasonable offer," that's the ticket price the fan will pay.
... This is believed to be the first ticket price promotion of its kind. From Monday through Oct. 5, the Blues' "Name Your Price" promotion is valid in selected seating areas for full-season tickets, premium or weekend 10-game ticket package, or any single game in October, including the Oct. 10 home opener against Nashville.
Judging from this Ticketmaster page for a Blues game against the Nashville Predators, here's how it works: There's a pulldown menu with minimum bids for different tickets. To bid for them, you type a full dollar amount "in the denominations listed for your requested seating area." According to the Blues, they will "decide to accept or reject each fan's offer, with any difference between the fan's requested price and the original ticket price covered by Ticketmaster's sponsorship."
The promotion is "valid for full-season tickets, a premium or weekend 10-game ticket package, or any single game in October," including opening night against the Preds. It runs from Monday, Sept. 29, through Sunday, Oct. 5 on www.stlouisblues.com.
Without having seen this thing in action, it could be too good to be true. Heck, this "accept or reject" mechanism can be as stubborn as the trade approval system on a hockey video game. But for a franchise that's two years removed from being 30th in NHL attendance, the notion of allowing fans to "name their price" is a pioneering marketing maneuver.
Now, how do we hook up Mr. Name Your Own Price (and proud Canadian) William Shatner for an ad campaign?