Sun Sep 28, 2008 11:05 pm EDT
For Web-savvy puckheads, there have been two major site redesigns recently. NHL.com is trotting out a beta version of its spiffy new look, which trades in the cool blue of ice for dark colors typically associated with the desperate cash grabs of alternate jerseys.
But the changes to Paul Kukla's site, KuklasKorner.com, were more than just aesthetic.
Already a daily destination for thousands of fans (and more than a few mainstream media pundits) thanks to its amazing collection of hockey headlines from around the world, KK dramatically expanded its editorial scope by growing its roster of bloggers. In addition to mainstays Bill "The Chief" Houlihan of Abel To Yzerman and Alanah McGinley of Canucks and Beyond, Kukla added eight new bloggers to provide their own insights and news focus.
"What I do is what I do. But I wanted to expand that, and start allowing other people to express their own views on the game of hockey," said Kukla in a recent phone interview. "Some of these bloggers called me, and I called some of them. I was sort of hesitant [when asking them]. But they said, "Are you kidding me? You want me to come and blog for you?"
The additions include Mike Chen, a veteran hockey blogger whose work appears on Fox Sports; Bethany Porter, one of the first and most prominent Columbus Blue Jackets bloggers; the analytical genius of Dirk "The Forechecker" Hoag, a Nashville Predators blogger and Hockey News contributor; the prolific Patrick Hoffman, based out of New York; Carolina Hurricanes blogger David Lee of Red and Black Hockey; as well as focused blogs like Future Considerations, SensHobo and The Puck Stops Here.
We spoke with Kukla about the changes at the Korner, the future of hockey blogging and what to expect from the upcoming season and from his Red Wings.
It seems like the way it worked out you have somebody for each division. Was that the plan?
No, not at all. I didn't care about the divisions or the teams. I just cared about their writing styles. Look: Now we've gotten someone for Nashville, for Columbus and for the Wings. We've got three people from the Central, but I didn't really care about that.
It's a nice balance of styles.
As I call them, it's an "eclectic group."
There's been a trend towards what can only be called "Blogger Consolidation" in the hockey blogosphere: The Hockey News, your site, FanHouse to a degree, Oilersnation and a few others have grouped together writers who run their own sites under one umbrella. Is this now the trend, going forward?
It might work that way. But I've always stayed true to the sense where we're all fans first. That's how I look at it.
There's things like MVN and the Bleacher Report, but I don't want to turn into that. Those are just people commenting away, and unfortunately I've heard radio stations here in Detroit quote the Bleacher Report. "The Bleacher Report reports ..." What the heck? It's Joe Schmo, writing a blog!
I want people to realize they can come to us for all different kinds of stories, plus the latest hockey news around the world.
Was there any concern about opinion pieces gumming up the works for what makes your site such a must-read for people: An amazing collection of news headlines from all corners of the Earth?
No, not really. I just did what I felt was right, and let [the bloggers] do their own thing. It was just "keep doing what you're doing, guys."
In the next several months, is there anything else you're looking to add?
Not really. But I do hope it attracts some advertisers and direct advertising. I think it's about time some of the hockey blogs start attracting advertisers like Reebok, Easton ... those type of deals. Why not? Their audience is already there.
They don't get it yet. They don't get it at all. They're going to be seen. They've already got their market, and can talk to them on a hockey site.
From a design aspect, what were your thoughts on the way the front page looks right now?
We wanted to get as much as we could on the front page, but not make it look like it's too much information. A really good feature is the addition of the last three posts from every blogger [on the sidebar].
I tried to make the ads non-intrusive. I don't have those flashing things that appear on the screen and pop up all over the place. We try to centralize it so there's only one ad in the reading area.
Was there any concern in the redesign of the thing? There was a certain simplistic joy in the "old newspaper"/Drudge Report/less is more feel.
I'm pretty happy with it. You're going to have people saying the font is too small, or can we do this. But the vast, vast majority of the comments have been super. We could have made it a lot more 2.0-ish. But I don't think my readers want that. They want basic and simple, and we want to keep it that way.
Of course, as a Devils fan, I'm a huge proponent of the new red, white and black color scheme. But I'm sure you'll claim it has something to do with your Red Wings.
We actually had more red in the [original] redesign! But we didn't want people thinking it was just a Red Wings site.
Finally, what are your thoughts for the season? As a Detroit Red Wings fan, you must be close to ecstasy right now.
Things can always change. It's about who stays healthy, and who's healthy in the playoffs. That's the important thing these days, because the depth isn't there for anybody. Although the Wings do have some depth; I'd expect a trade to be made in the preseason or early in the season to get rid of a defenseman or maybe even a forward, too.
Is there a team that's going to give your site some of the best storylines this season?
I hate to say it, but I think it's going to be Tampa. Unless they really come out of the chute badly.
And there's been a lot of positive talk about the Blackhawks. But they're in a tough division, and if they don't start out right there's going to be problems, too.
I still don't think they're going to make the playoffs. I think they have a little bit more growing to do.
Puck Daddy is an NHL blog edited by Greg Wyshynski. Email him, and follow him on Twitter.

Detroit 3, Montreal 2 (Nov. 21)
Posted Nov 20 2009
Dallas 5, New Jersey 3 (Nov. 21)
Posted Nov 20 2009
Chicago 5, Edmonton 2 (Nov. 21)
Posted Nov 20 2009
Edited by MJD
Edited by 'Duk
Edited by J.E. Skeets
Edited by Greg Wyshynski
Edited by Matt Hinton
Edited by E. Brennan
Edited by Jay Busbee
Edited by Jay Busbee
Edited by Steve Cofield
Edited by Chris Chase
Edited by Chris Chase
Edited by Andy Behrens
10 Comments
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Have you ever *read* A2Y? Its the most opinionated, juvenile stuff i've read. Not horrible, but KK already had its fair share of opinionated material.
I'm glad the new blogs are on there (especially Forechecker of course) and like the new trend of combinging good bloggers into one place myself. Helps show the levels between "Joe Schmo" and guys that write really good blogs but aren't pros (yet).
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It's also interesting that he feels his bloggers are different from the Bleacher Report or MVN guys. Are his bloggers different just because they happen to be "commenting" on his site and not their's?
I think he took a step backwards, but what do I know? *shrugs*
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Also, I think A2Y is great, it's a nice departure from the thousands of copy-cat blogs out there that just "report" what everyone else is reporting. It's completely ridiculous, yet enjoyable to read, and I think it perfectly captures the absurd emotions of following a hockey team. It's hockey for crying out loud!
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Thanks for calling me "prolific." Coming from you, that's definitely great compliment!
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Prof. Hockey Blogger 2: no problem hey can I be on your next list?
Prof. Hockey Blogger 3: hey i'll put you on my list if you join my live chat
Prof. Hockey Blogger 1: yeah thats cool(Mom I'm blogging, I'll take out the trash later. Don't come down here)
Prof. Hockey Blogger 3: did you see the new gossip girl?
Prof. Hockey Blogger 1. OMG
Prof. Hockey Blogger 2: did you see there was a hockey stick in the back ground? I think we should write a whole blog about that.
Prof. Hockey Blogger 1: totaly
Prof. Hockey Blogger 3: and I'll link to it from mysite. friends forever.
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Wyshynski..............I though Puck Daddy was bad. Think about Slappy!
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