Puck Daddy - NHL

"The first indications for us as to what next year will look like, and if you're looking for indications as well, keep an eye on playoff ticket sales. That will be the first indication as to what we can expect going into the future and the impact of what the economy is having now." - Gary Bettman, January 2009

There have been plenty of peculiar things about the Anaheim Ducks' series against the No. 1-seeded San Jose Sharks, but the story in the stands has to be one of the strangest. Anaheim failed to sell out either of its home games in the Battle of California, with 16,277 tickets distributed for Game 3 and 16,830 -- much closer to the capacity of 17,174 at the Honda Center -- for Game 4.

As reported by the OC Register, Game 3 broke the Ducks' playoff sellout streak at 20 games and was the fifth-worst attended home game of their 2008-09 season. Tim Ryan, executive vice president and chief operating officer for the team, told Ducks Blog that "you don't have to look any further than the economy" for a reason.

When Bettman put the onus on playoff ticket sales as an omen of future fortunes for the NHL, he made situations like the one in Anaheim important to watch. Failing to sell out a home game against a geographic rival after taking a 2-0 lead on the road is discouraging.

Also discouraging: The Carolina Hurricanes' gate, after the team surged into the playoffs and split the first two games against the New Jersey Devils. They drew 17,971 in the 18,680-capacity RBC Center for Game 3 last Sunday and 17,465 for Tuesday's stunning Game 4 victory. But hey, at least Ric Flair showed up. (H/T Dave from Carolina on Ice.)

About those Devils: New Jersey has reported three sellouts at The Rock in Newark, no matter what the visual evidence will tell you otherwise.

Traditionally, the Devils have struggled to draw in the first round against non-division playoff opponents. We've heard from a few folks on press row that attended Game 1 in Jersey that there was audible laughter when a sellout was announced. Doesn't mean every ticket wasn't distributed; just means what they saw didn't jibe with the numbers.

But the stakes are high for a franchise that's still making a case to locals that Newark is not only a great place to catch the game but a worthy community investment.

The bottom line is that a sellout can be announced to the media by any team in the NHL because attendance is completely self-reported. Fudging the numbers to avoid uncomfortable media coverage in a bad economy wouldn't be far-fetched.

But as we said when Bettman put the media on playoff ticket sales watch, these are isolated cases.

The New Jersey Devils and Carolina Hurricanes are notorious for slow first-round ticket sales. The Ducks could have suffered from making the playoff cut so late.

But the rest of the NHL? Thriving in the postseason, with huge crowds in places like St. Louis, Columbus, Washington and San Jose (at least that's what has been reported). Even much-maligned Detroit has reported two home sellouts in the first round, despite having to reach out to the enemy for seat fillers.

The NHL has different, private metrics by which to measure the strength of ticket sales in the postseason; like, for example those turnstile counts that the media's not privy to. The box score isn't going to tell the story about the economy's impact on fan support in the postseason because the self-reported numbers can't exactly be trusted.

But perhaps more important than slow sales in some cities is the undeniable enthusiasm for this playoff season. The TV ratings surges, the Web traffic, the international interest in these first-round series ... it's all positive for the NHL. And if the Carolina fans are a few hundred short of a sellout, you sure as hell can't hear it at the game.

Hopefully that enthusiasm translates into continues success at the gate as the playoffs go deeper.

digg delicious
more

64 Comments

Post a Comment
  1. tony s
    1. Posted by tony s Fri Apr 24, 2009 3:21 pm EDT

    Report Abuse

    nice try
  2. aduxluvr
    2. Posted by aduxluvr Fri Apr 24, 2009 3:26 pm EDT

    Report Abuse

    One of the problems here in Southern California is that both of our play-off games were competing with Lakers play-off games that were happening in Los Angeles on the exact same nights as our Ducks games. Add to that Angels home games on both nights and at least one concert down the road at the Grove. Even the Dodgers were playing (although out of town). There are only so many people with "disposable incomes" to go around and lots to pick from out here. I think the Lakers play-off games may have had something to do with the attendance at the Honda Center. I'm certain when the Red Wings come to town we will be "standing room only!"
  3. N. Y. NIGHTMARE
    3. Posted by N. Y. NIGHTMARE Fri Apr 24, 2009 3:27 pm EDT

    Report Abuse

    quack quack go ducks!
  4. NostraChronus
    4. Posted by NostraChronus Fri Apr 24, 2009 3:28 pm EDT

    Report Abuse

    the only place worth buying a ticket to is the NHL war room, or Colin Campbell's or Stephen Walkom's offices, since that's where all the real action takes place now.
  5. MTL_WINGS
    5. Posted by MTL_WINGS Fri Apr 24, 2009 3:30 pm EDT

    Report Abuse

    My God. I thought Ric Flair was going to keel over and die last night. I almost keeled over and died when I watched him on the siren.
  6. JackK
    6. Posted by JackK Fri Apr 24, 2009 3:32 pm EDT

    Report Abuse

    An interesting point about the non-sellouts at the Rock: I was at Game 2, which was most definitely not sold out.
    BUT...
    The upper deck was almost full to capacity - if I had to guess I would say that probably 80% of the no-shows were down in the "black" seats.
    Not for nothing, NJD, but when you have historically had trouble getting actual sellouts for first-round games and your fans are in the middle of the worst economy in 3,000 years, charging $250 a seat for the first round is kinda stupid.
    You make those seats $150 and I guarantee every single one of them is filled. Hell, me and my buddy were in the 9th row of the mezzanine at $65, but we both would have happily paid $150 for 15th row on the point. $250? No freaking way.
  7. Brodie30
    7. Posted by Brodie30 Fri Apr 24, 2009 3:33 pm EDT

    Report Abuse

    I feel bad for players whose contracts are up after next season. Escrow will cover next season, but after that the cap is going down and some people are going to have to bite the bullet. The good thing is that teams are offering discounts and promotions and real fans can attend games and not just corporate ones.
    I think we might start to hear certain owners start to gripe about the revenue sharing pretty soon...
  8. roger H
    8. Posted by roger H Fri Apr 24, 2009 3:33 pm EDT

    Report Abuse

    A.I.S. is the true measure of sellout...cameras on live feeds (or audible laughter) don't lie...
  9. CAPSCAPSCAPS
    9. Posted by CAPSCAPSCAPS Fri Apr 24, 2009 3:38 pm EDT

    Report Abuse

    Caps in 7 keep the faith wooooo
  10. Kurt
    10. Posted by Kurt Fri Apr 24, 2009 3:43 pm EDT

    Report Abuse

    The Rock, home of the Devils, implemented an interesting scheme regarding ticket prices. to keep the average price appearing reasonable, they sell a couple hundred $10 seats two hours before every game. That helps offset some of the $250 prime location club seats, many of which appear empty on my tv screen . Even upper level seats from blue line to blue line cost over $100. Then there is parking in Newark. $35-$40 to park your car. Yes, the economy plays a factor but its painful to cough up so much scratch game in and game out. 4-5 games a season is my limit these days.
  11. Graz55
    11. Posted by Graz55 Fri Apr 24, 2009 3:48 pm EDT

    Report Abuse

    The sellouts are the Ducks' fans.
  12. mr bbb
    12. Posted by mr bbb Fri Apr 24, 2009 3:56 pm EDT

    Report Abuse

    The wings fans are spoiled from too much winning. Although, it makes you wonder if teams can generate the revenue to sign big stars, if they can't even sell out all their own home games.
  13. Ferg
    13. Posted by Ferg Fri Apr 24, 2009 4:01 pm EDT

    Report Abuse

    @ mandingo That's exactly what I was thinking. Even thought it was tough times in MI when the Wings failed to sell out games all the sudden the fans supposedly didn't care about the team anymore, and they should be stripped of the "Hockeytown" mantra. Now that tough times are country wide it’s ok to use that excuse?
  14. Fin-atic
    14. Posted by Fin-atic Fri Apr 24, 2009 4:03 pm EDT

    Report Abuse

    Mandingo, you are speaking like someone with money. Put yourself in their shoes for a minute. The economy is a perfectly logical reason for non-sellouts. Hmm, do I feed my kid or go to the game...... I just don't know..... Lots of people just don't have the extra cash to be throwing around right now. I can't speak to the Wings problems selling tickets the last couple of years since I don't live there.
  15. Fin-atic
    15. Posted by Fin-atic Fri Apr 24, 2009 4:05 pm EDT

    Report Abuse

    It's now a country-wide problem (no pun intended) is what I was trying to say before Yahoo decided to enter my post early.
  16. James S
    16. Posted by James S Fri Apr 24, 2009 4:06 pm EDT

    Report Abuse

    P Daddy, Cn we get some type of answer about an article from Faceoff.com today, where Bob Gainey basically blames the Habs poor season on the Tampa Bay Lightning organization for "leaking" the names of Canadiens players in a proposed Lecavallier deal that fell through in January? Sounds fishy to me.
  17. beer_man_beer_here
    17. Posted by beer_man_beer_here Fri Apr 24, 2009 4:06 pm EDT

    Report Abuse

    @ Mandingo
    Give it up...As Red Wings fans we will never be right...
  18. puck it dano
    18. Posted by puck it dano Fri Apr 24, 2009 4:10 pm EDT

    Report Abuse

    ... and the Lakers, believe it or not, have not sold out any of their games, I don't care what AEG says...
  19. Curt
    19. Posted by Curt Fri Apr 24, 2009 4:16 pm EDT

    Report Abuse

    I was at Game 3 for the Devils/Canes series. RBC Center was pretty much filled to capacity, only a few seats sprinkled here and there. I must say, Canes took care of season ticket holders. They were able to buy full sleeves of tickets for the entire playoffs for over half off what general public would pay. For instance, first round seats in upper level at RBC were about $60, which is what I paid. Season ticket holders could get them for $25. If I was a season ticket holder, you would bet your bottom dollar I would have tickets throughout playoffs.
    Since I don't, my goal is 1 game per round (at least).
    Considering the economic times - I'm not surprised seats are empty, but I expect them to fill as the playoffs carry on. I would be shocked if Game 6 is not a sellout Sunday!
    Go Canes!
  20. Curt
    20. Posted by Curt Fri Apr 24, 2009 4:17 pm EDT

    Report Abuse

    I was at Game 3 for the Devils/Canes series. RBC Center was pretty much filled to capacity, only a few seats sprinkled here and there. I must say, Canes took care of season ticket holders. They were able to buy full sleeves of tickets for the entire playoffs for over half off what general public would pay. For instance, first round seats in upper level at RBC were about $60, which is what I paid. Season ticket holders could get them for $25. If I was a season ticket holder, you would bet your bottom dollar I would have tickets throughout playoffs.
    Since I don't, my goal is 1 game per round (at least).
    Considering the economic times - I'm not surprised seats are empty, but I expect them to fill as the playoffs carry on. I would be shocked if Game 6 is not a sellout Sunday!
    Go Canes!
  21. joe belowme
    21. Posted by joe belowme Fri Apr 24, 2009 4:18 pm EDT

    Report Abuse

    RIC FLAIR !!
    whooping it up
    and driving the Z am-boni Baby!
  22. habs1rule
    22. Posted by habs1rule Fri Apr 24, 2009 4:25 pm EDT

    Report Abuse

    We sell out...Are Sold out...Oh, sorry, Just Out!
  23. fshelp@...
    23. Posted by fshelp@... Fri Apr 24, 2009 4:25 pm EDT

    Report Abuse

    The San Jose Arena was at least 99% full for game 1, and definitely a sell out for game 2. There were scattered seats available a few minutesbefore puck drop for game 1 (i was by the box office when the announcement was made), and game 2 was definitely full.
  24. habs1rule
    24. Posted by habs1rule Fri Apr 24, 2009 4:26 pm EDT

    Report Abuse

    Sorry, which one is Rock Flair?
  25. 2112dude
    25. Posted by 2112dude Fri Apr 24, 2009 4:42 pm EDT

    Report Abuse

    Sharks tickets should be pro-rated to match the level of effort they put in. I can see the fans lined up for refunds already.

Puck Daddy

Add to My Yahoo! RSS

Teams

Customize to follow news and rumors on your favorite teams. [ Sign in ]

Related Photo Gallery

Y! Sports Blogs

Puck Daddy Recent Readers

Watch Live Hockey Online with GameCenter Live™