Wed Jul 09, 2008 6:21 pm EDT
You may recall that the Iowa Stars, the Dallas Stars' AHL affiliate, left Des Moines for Austin, TX, and that the Anaheim Ducks moved in to keep minor league hockey in corn country. Yesterday, franchisee Schlegel Sports announced the new name of the AHL team: the Iowa Chops.
"It illustrates Iowa's agricultural heritage while also playing into the definition of 'chops', having nerve, resilience and staying power. The word 'chops' can mean continually defeating someone, and that is the reputation we expect Iowa's new team to gain in the league," said team owner Kirby Schlegel, CEO of Schlegel Sports.
As you can see, the logo is a boar's head. Like the lunch meat. A pig logo is cool if your nickname is the Razorbacks or even the Rockford Ice Hogs, which takes a goofy cartoon approach to its swine. But even if Iowa's logo is passable, the "Iowa Chops" could be the worst nickname in professional hockey; yes, I am taking into account the Syracuse Crunch and the Columbus Blue Jackets, who were named for a fictitious insect before they decided to go all Civil War nostalgia on us.
"The Chops?" Nothing like a team name that evokes a grocery clerk's face from 1906. I never thought another minor league hockey team could make me yearn for the quaint understatement of the Greenville Grrrowl.
Hockey Blog in Canada sliced up the Chops like a Ginzu:
Firstly, the word "chops" does not mean "to have nerve" or "to continually defeat someone". The idiom is "busting one's chops", which means "to scold or insult someone" or "to disappoint or defeat someone". I'm not sure if people in Iowa speak English, but I was under the assumption that they did. Stretching the team name to reach an idiom would be like saying the NBA's Utah Jazz are called as such because they are "all that jazz". It's stupid, and it doesn't work.
How does the team name represent the "vision of the new team"? The word "chops" presents nothing visionary. Unless you're envisioning dinner, the Pork Chops have zero visionary aspects.
The Iowa Chops' official site is running a poll: "What is your favorite part about the new logo?" And the name is third as of Wednesday night. Did any of these marketing geniuses connect the dots between the word "chop" and a bunch of guys skating around with sticks in their hands?
Were their team front office computers able to run what we call here at Yahoo! "search engines?"
I only ask because a rather small segment of the population may believe that Des Moines's new hockey team is called the Iowa Changing Homosexuals into Ordinary People.
Especially with the name separated by those little periods in the logo. Just sayin'.
Puck Daddy is an NHL blog edited by Greg Wyshynski. Email him, and follow him on Twitter.

Ottawa 4, Washington 3 (Nov. 23)
Posted Nov 22 2009
Colorado 5, Philadelphia 4 (Nov. 23)
Posted Nov 22 2009
Boston 4, St. Louis 2 (Nov. 23)
Posted Nov 22 2009
Edited by MJD
Edited by 'Duk
Edited by J.E. Skeets
Edited by Greg Wyshynski
Edited by Matt Hinton
Edited by E. Brennan
Edited by Jay Busbee
Edited by Jay Busbee
Edited by Steve Cofield
Edited by Chris Chase
Edited by Chris Chase
Edited by Andy Behrens
45 Comments
1 - 25 of 45
Report Abuse
Wyshynski you stink!
Report Abuse
Report Abuse
Man thats a league for Bubbabanjo.
Report Abuse
Report Abuse
Report Abuse
Report Abuse
Report Abuse
Report Abuse
Report Abuse
Probably a joke, but you do realize that the "Blue Jackets" were always meant to refer to the Civil War, right? The bug logo was just a lame attempt at trying to translate that name to something marketable.
Report Abuse
Your sarcasm detector is in fact working.
Report Abuse
Report Abuse
Although, the team will have a natural rivalry with the Rockford IceHogs.
Report Abuse
Report Abuse
Report Abuse
Speaking of AHL animals....what is a "sound tiger"? Do they even really exist?
Report Abuse
Report Abuse
Report Abuse
From the Loch Monsters to Jackalopes, Nailers to Boardwalk Bullys, Grrrrowl to Everblades...
Here are some of my faves from north of the border, south of the Mason Dixon, and Across the Ocean:
ALIH (Asia League Ice Hockey)
Nippon Paper Cranes
Seibu Prince Rabbits (Surpisingly, this is a better choice than their original name - The Kokudo Bunnies - scariest bunny logo in history)
ECHL
Jackonsonville Lizard Kings
Louisville River Frogs
IHL
Danbury Trashers (Mob Hockey at it's finest)
CHL
Bossier-Shreveport Mudbugs
Odessa Jackalopes
SPHL (Southern Professional Hockey League)
Fayetteville FireAntz
Macon Trax
EPHL (Eastern Professional Hockey League)
Danbury Mad Hatters
QMJHL
Lewiston MAINEiacs (I think this might be only a slight improvement of the spelling of Maniacs. At least it's must better than the Memphis Maniax of the XFL)
I wish I could own a low level minor league team. I would make it a point to change name/mascot every season in an attempt to be even more non-sensical than the prior season...
Report Abuse
The AHL's West division teams and fans are going to have a field YEAR with this!
Report Abuse
Report Abuse
Shouldn't that be "KNEEL BEFORE XOGGZ!"
Report Abuse
http://www.shelbycountyhistory.org/schs/indians/bluejacket.htm
Report Abuse
Could be worse, they could be the "Mighty Ducks". Oh, that is their affiliation? Hmmm, must be sharing marketing departments. And yes I am am aware of their name change to just "Ducks", I just had to throw in the worst name for a hockey team, EVER.
Report Abuse
Unfortunately for the marketing gurus at Iowa's AHL affiliate, they don't. :P
1 - 25 of 45