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The incomparable Paul Lukas of UniWatch has labeled the new Colorado Avalanche jerseys "really bad," and perhaps they are. (See a full gallery of yesterday's third jersey unveiling with Kyle Quincey(notes) and Paul Stastny(notes) on the Avs' Web site.) But we began our assessment of them with a three-part test that can be applied to most alternate sweaters in the NHL:

1. Are they better looking than the Atlanta Thrashers' third jerseys, the current baseline for alternate sweater awfulness? Undoubtedly yes.

2. Are they better than the franchise's previous third jerseys? Tough call. The earlier ones that were worn through 2007 played up the maroon in the uniform while this one accentuates the blue. From a traditionalist standpoint, the first one has a more classic vibe; the new sweater looks like the previous one re-imagined for a gay pride parade. (This is meant to be a validation of their relative flamboyance; read nothing more into it.)

3. Are they an improvement on, or more appealing than, the franchise's primary jerseys? We've come under fire here before for calling the Avalanche's "alphabetic log flume" logo outdated, but this new sweater makes their normal gear look practically iconic.

So are they "really bad," so-so or an improvement over the Avalanche's other sweaters?

As you'll see, opinions from the locals are decidedly mixed, so we'll put it to you first:

Pass or Fail: The Colorado Avalanche's new third jerseys.

Here is how the Avs described their new gear, which will debut on the ice this weekend against the Vancouver Canucks:

The third jersey design is a collaboration of ideas from the Colorado Avalanche (including Kroenke Sports Enterprises Creative Imaging), the National Hockey League and Reebok.  The third jersey has a predominately blue color scheme with a diagonal COLORADO type, laces at the neckline and stripes on the sleeves.  Two rounds of sweater prototypes were tested and ran on ice before the final version was made.

Wonder what the other rounds looked like ...

Anyway, Adrian Dater of the Denver Post gave the new duds a rave on his All Things Avs blog titled "Avs third jerseys - tangled up in blue":

I love the new third jerseys, only if it allowed me to work in a reference to my favorite Bob Dylan song in the headline. But still, I like 'em. Nice shade of aqua blue, mixed in with a little burgundy red on the sides. To me, those are looks of pride on the faces of Paul Stastny and Kyle Quincey above (Milan Hejduk(notes) was supposed join Stastny down the runway today, but the stick-in-the-mud Avs' policy of "no injured players talking to the media" applied) as they model them.

I think they catch the eye in an appealing way, but then again, I also had a crush on Tonya Harding once. So put me down in the yay column on the new togs.

Joe Dunman of Mile High Hockey says "yay ... not so much" in his solid assessment of the third jerseys:

My first criticism is the blue that dominates the jersey.  Why choose a color that isn't quite the standard Avalanche blue but also not the blue used by the Quebec Nordiques?  Even Paul Stastny thinks the new jerseys are a subtle homage to the previous incarnation of the Colorado franchise, but he's wrong.  For one, the Avs don't have the rights to use the Nordiques logos or color schemes, and two, they've only once made a conscious effort to recognize that part of the team's history.  The new third jerseys are not a true nod to the Quebec years.

My second criticism is lack of bottom striping.  We've seen how teams can effectively use the bottom of the jersey to tie the other aesthetic elements together.  The Boston Bruins look pretty excellent in both their home and away jerseys.  Even with the non-traditional bottom shape of the current RBK jerseys, bottom striping can help teams retain a traditional look.

Fair points. Tapeleg offers his take here as well. Finally, we commend our friend Jibblescribbits for a fantastic "buying guide" to the new Avalanche sweaters that warns of potential Jersey Foul pitfalls.

Our verdict? Middle of the road. The blue gives them a distinct look, and might actually make more sense thematically given that 10 days buried under an Avalanche will not make you turn maroon. If you're one that believes franchises signal new eras with their uniform changes, then this is a more vivacious look for the team of Matt Duchene(notes) and Ryan O'Reilly(notes) than the more traditional alt-sweater for the team of Joe Sakic(notes).

That said, we totally agree with Dunman on the striping: Its absence almost makes these duds look incomplete.

Bottom line: We're still not sure if we're happy or sad that the Avalanche have never given fans a Yeti-centric jersey.

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117 Comments

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  1. mrcoolawesomeguy
    1. Posted by mrcoolawesomeguy Fri Nov 13, 2009 11:04 am EST

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    anything that "celebrates Reebok" is a FAIL
  2. NYRNation_Tom
    2. Posted by NYRNation_Tom Fri Nov 13, 2009 11:08 am EST

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    Not bad, but not great either. Just kinda, "meh". I preferred the old/maroon 3rd jersey.
  3. Patrick M.
    3. Posted by Patrick M. Fri Nov 13, 2009 11:09 am EST

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    Fail+ for certain. This is incredibly bland and something that's been done before to mixed reviews. Perhaps a nod to the Quebec team with the blue could have sealed the deal, but this is just an uninspired effort. If one can call it an effort.
  4. Shawn
    4. Posted by Shawn Fri Nov 13, 2009 11:10 am EST

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    Pass. I like the blue
  5. utahutes86
    5. Posted by utahutes86 Fri Nov 13, 2009 11:11 am EST

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    A bottom stripe that matches the stripe on the sleeves/socks would make these jerseys a solid B+. As is, they're a C/C+.
  6. hellozero
    6. Posted by hellozero Fri Nov 13, 2009 11:18 am EST

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    Shouldn't we ask whether or not people will buy them? After all isn't that the reason we have third jerseys? I know I wouldn't buy it, so I'd call it a fail.
  7. Shaun
    7. Posted by Shaun Fri Nov 13, 2009 11:18 am EST

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    Pass. Looks good IMO.
  8. Pensfan71
    8. Posted by Pensfan71 Fri Nov 13, 2009 11:19 am EST

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    its a "pass" barely. Ugly team colors tend to lead to ugly uniforms. I do like the diagonal Colorado lettering though. I've been hoping the Pens bring back their old uni's like that.
  9. BigRedYeti
    9. Posted by BigRedYeti Fri Nov 13, 2009 11:24 am EST

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    Fail. A bottom stripe or two would have been nice...still probably a fail, though.
  10. Dany Heatley Speedwagon
    10. Posted by Dany Heatley Speedwagon Fri Nov 13, 2009 11:25 am EST

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    "The third jersey design is a collaboration of ideas from the Colorado Avalanche (including Kroenke Sports Enterprises Creative Imaging), the National Hockey League and Reebok. The third jersey has a predominately blue color scheme with a diagonal COLORADO type, laces at the neckline and stripes on the sleeves. Two rounds of sweater prototypes were tested and ran on ice before the final version was made."
    Can't they just say "The third jersey is designed with taking more money out of your pocket in mind. It is a colloaboration from part time promotions employees, unpaid interns and the stick boys. It predominately features your teams traditional colors and usually some form of writing in a diagonal direction. Unless you are the Rangers and you already incorporated diagonal writing then we'll just give you a large statue of liberty head. Visit NHLstore.com and have your credit card ready!"
  11. Helm s Deep
    11. Posted by Helm's Deep Fri Nov 13, 2009 11:26 am EST

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    I can't beleive someone got paid to design those jerseys.
    Bland & ugly.
    Total Fail.
    Wear a freakin' Rockies Jersey...for an hommage to the State Flag.
    Wear a Nordiques Jersey...
    I think every team in my beer league has a nicer design.
    I wish those superflous neck tie ups would go away forever.
  12. Richard R
    12. Posted by Richard R Fri Nov 13, 2009 11:28 am EST

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    @#3, they don't hold the rights to anything Nordique, including certain blues and such.
  13. Dave W
    13. Posted by Dave W Fri Nov 13, 2009 11:30 am EST

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    Fail for insanely bland design.
  14. Hans Gruber
    14. Posted by Hans Gruber Fri Nov 13, 2009 11:33 am EST

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    The Blue Icee look fails
  15. Rob
    15. Posted by Rob Fri Nov 13, 2009 11:34 am EST

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    i think a black jersey with maroon and blue would have looked alot better than those, hugh fail
  16. Tacks
    16. Posted by Tacks Fri Nov 13, 2009 11:35 am EST

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    Fail - the jersey is mediocre and they need a better font.
  17. bishopwhitet
    17. Posted by bishopwhitet Fri Nov 13, 2009 11:36 am EST

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    Overall, kind of "whatever" on the overall design. The arrowhead numbers are a major fail though.
    They totally ruin the retro vibe and make it look like they just had a bunch of leftover numbers they had to use up.
  18. Larssy
    18. Posted by Larssy Fri Nov 13, 2009 11:41 am EST

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    I like the blue a lot more than the ugly maroon. So I'd say pass. although not many points in the creativity department...:)
  19. darcyosb
    19. Posted by darcyosb Fri Nov 13, 2009 11:49 am EST

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    Pass - the blue pays respect to their days as the Quebec Nordiques. For that reason, these jersey's are a pass.
  20. Billkamm
    20. Posted by Billkamm Fri Nov 13, 2009 11:52 am EST

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    fail
  21. Binkley
    21. Posted by Binkley Fri Nov 13, 2009 11:52 am EST

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    The socks are better than their regulars, which are in the two colors and look dingy.
  22. Sara
    22. Posted by Sara Fri Nov 13, 2009 11:52 am EST

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    That design at the top bugs me - I can't decide if they look like they're wearing maroon capes tied at the neck or extra shoulder pads over the jerseys - either way, I'm not impressed.
  23. Brian
    23. Posted by Brian Fri Nov 13, 2009 11:55 am EST

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    Roses: I really love the emphasis on the blue.
    Thorns: It really wants a bottom stripe, and not only for tradition's sake: proportionally, the torsos look too long this way--it is better to have the stripe to create a sort of "waistline" that would not only make the players legs look longer, but also make the players shoulders seem wider. A bottom stripe would help create the appearance of a taller, more imposing player. What we have here is the impression of a shorter, weaker player.
    The font and the numbers are cartoonish at best--for me that's a negative. Also, it may be due to the lack of bottom stripe, but the font appears too small to me.
    First reaction is that this jersey makes me vocalize something between a mild grunt and a gagging "blah."
    Fail.
  24. cykadelica
    24. Posted by cykadelica Fri Nov 13, 2009 11:58 am EST

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    FAIL: but a bonus point for not going adding black. Seriously though, the diagonal text is only good if you're the Rangers.

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