Fri Mar 06, 2009 10:28 am EST

The eagle eyes of our friend Steve Lepore of Puck The Media scanned a recent NBC press release and discovered a bombshell, since confirmed by the network: NBC will broadcast Games 1 and 2 of the Stanley Cup finals; Games 3 and 4 will be on Versus; and then the action shifts back to NBC for Games 5, 6 and 7 if necessary.
In other words: If there's a sweep, the Stanley Cup would be awarded on the buck huntin'/cage fightin'/Sports Soup network. Of course, if it's a sweep, then the finals may have royally sucked anyway, which makes their conclusion on Versus rather appropriate, no?
Since 2000, Games 1 and 2 of the finals have been on either ESPN or Versus, before the action shifted to the broadcast network partner. The benefits and drawbacks of that scheme have always been apparent: Games 1 and 2 are usually the scene-setters rather than the games casual fans make time to watch; but on the other hand, how many network shows can you count that have a third of their plotlines start on cable before moving to prime time?
As for this new plan, Lepore's a fan:
We're totally okay with VERSUS getting two games of the Stanley Cup Final. Unlike NBC, they pay a significant amount of money to broadcast the National Hockey League, and should be rewarded for being the only network to do so. However, I've never liked the idea of the series beginning on cable, because it automatically makes it so the series has to build itself up from the bottom (Alas, the first two games of last year's huge finals NHL-wise couldn't crack 2 million viewers). This is a huge coup for VERSUS, as they'll likely benefit from tons of cross-promotion from the NHL and NBC, who will beg viewers to stick with the series to basic cable.
This is also a good move for NBC. FOX typically used to air Game 1 of the Stanley Cup Finals from 1995-99, and did pretty well ratings wise, whereas the league struggled to gain momentum with Game 1 airing on cable.
We'd offer that it's also good for the NHL to have the fanfare and excitement of Game 1 in broadcast prime time. It gives NBC a chance to hype the hell out of the first game of a championship round, which greatly enhances the rest of the momentum for the series.
Now, about Versus: Yes, they're paying more money than the NHL ever dreamed a network would after the lockout, so they deserve something. But beyond their financial stake, what has that network done to deserve this incredible concession? Provided auditory Nyquil for the nation with its D.O.A. studio show? Poorly chosen games? Broadcasted something called "Turkey Revolution" while the hockey world celebrated the trade deadline?
Again, there are benefits and drawbacks. So we put it to you, dear readers:
Pass or Fail: The new Stanley Cup finals TV schedule for NBC and Versus.
Puck Daddy is an NHL blog edited by Greg Wyshynski. Email him, and follow him on Twitter.

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Edited by Greg Wyshynski
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Edited by Jay Busbee
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Edited by Chris Chase
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163 Comments
1 - 25 of 163
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I want ESPN Play-off games and coverage to return. A big F Versus.
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FAIL for the quality itself.
FAIL for not giving their 'flagship' network all the games. NBC has a broader audience I know, but VS was supposed to be the NHL's network of choice.
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And all of that means that this is better for the NHL. The best would be all 7 on NBC but I don't think NBC wants to do that.
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I'm not paying extra to see Wings & Rangers games, even if that means 2 games of the Stanley Cup Finals.
Time for the NHL Network to buy the rights from VS and put that channel on EVERY providers' basic packages. Show the NFL Network how to do it right.
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Having Game 1 on NBC is a better move than having it on Versus; better promotion for the sport. I'd prefer to see Games 2 and 3 then on Versus, and leave the last 4 possible clinching games on NBC. But Wysh is right, if it is a sweep, it probably wouldn't make much difference. Either way, starting it on NBC allows NHL to promote the games that will be on Versus, and probably lead to higher ratings overal. Probably.
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the only station with worst coverage than Versus is NBC.
if I want to hear Doc's high-pitched squeals, I'll just release a live pig in my living room.
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