Puck Daddy - NHL

As a sportswriter for a newspaper, working a team-specific beat is a demanding gig. They put countless hours into following the storylines, digging up new information, cultivating relationships and, in many cases, attempting to beat the pants off the competition.

In a digital age, those responsibilities extend to blogging on the publication's Web site, occasional live chats ... everything from video work to doing a quick hit on the radio to promote their product. That's not even including the day-to-day interaction with readers.

David Pollak of the San Jose Mercury news covers the San Jose Sharks beat. His blog, Working the Corners, is that perfect combination of reporter's notebook scoop and the fan community that grew around it. Overall, Pollak said he works "six or seven day weeks during the hockey season."

Until this season, at least.

Like so many other newspapers struggling with the industry's revenue problems and the financial blows from the recession, the Mercury News implemented a furlough program in which Pollak was forced to take five days of unpaid leave earlier this year -- five days without any writing, blogging or working the beat.

Pollak's coverage on his blog began featuring updates not only about the team, but about his own production schedule:

Sunday was a travel day (made it out of the East Coast about three hours before the snows arrived in New York City) and Monday was a furlough day, which meant I was under orders to do absolutely no work-related activity. That story in this morning's print edition? Written on that plane ride and updated by my colleague Mark Emmons.

So how does a beat writer cope with being forced off the beat by his employer? We asked Pollak and Rich Hammond of the Los Angeles Daily News, who covers the Los Angeles Kings, what life on the furlough is like and if the current state of hockey print journalism tells us anything about its future.

Hammond writes the incredible Inside the Kings blog; one that manages to bring LA fans breaking news and exclusive insights from Kings players to GM Dean Lombardi. He and Pollak were kind enough to take some time to discuss (over email) some sensitive subjects in journalism today:

Q. What is the current furlough situation for your paper, and what was your reaction upon hearing about the plan?

HAMMOND: Our paper instituted mandatory one-week furloughs that had to be taken in February or March, so we're done, at least for now. I can't say I was surprised when they were announced, because one of the country's other major newspaper chains had announced its furlough plan a few weeks earlier. At that point, I figured the clock was ticking for us, and sure enough...

POLLAK: We had to take five unpaid days off between early February and March 31. We're now waiting to find out if that's going to be a one-time thing, a quarterly occurrence or something in between.

My reaction was that if it saved jobs, then this wasn't a terrible thing. Better to share the pain.

But journalistically, this wasn't a good thing. I'll try to explain why.

Reporters did not have to take the five days all at once. But any furlough day had to be in a week that also included two other days off.  Now that may need seem all that bad, but as a beat writer, I generally work six or seven day weeks during the hockey season. By being forced to essentially work four-day weeks during the furlough period, it took me away from the team something more like 10-12 days instead of just five. 

What it meant was that on weeks when the team was home, I pretty much only worked game days. The other days, when players and coaches normally have more time to talk and more complex stories can be tackled, became my days off.

Now on many of those days, we had another reporter covering the Sharks and Mark Emmons does a great job so I'm not sure how much readers suffered. But for me, it not only limited the kinds of stories I could tackle, but also threw off the rhythms of the job. Where you normally feel you have a sense of the day-to-day goings on. I'd come back after two or three days off and feel pretty disconnected.

What happens when you're on furlough? Are you working without pay? Taking unpaid vacation? Are you still "on the beat" or following hockey, or are you disconnected from it all?

HAMMOND: Well, according to the rules of our furlough plan, we were not allowed to do anything work-related during our furlough days, to the point where we were instructed not to check our company e-mail or take part in any work-related phone calls. Of course, I would never, ever, dream of doing anything to violate the rules.

Fortunately, I have a Facebook page that has nothing to do with my company, so I decided to use my personal time to do some blogging about the Kings. It worked out well, thanks to some very loyal readers. I don't know how anyone could be a beat reporter and completely disconnect himself or herself for an entire week during the season. I know it would drive me crazy.

POLLAK: We were basically ordered to do absolutely nothing work-related on our furlough day. No reporting, no blogging, no emailing the editor about anything. Now, I probably watched a game on Center Ice that night and maybe that's a violation of the directive, but I wasn't going to carry things that far.

Now on those other two days off that I mentioned, the rules weren't as strict. No, I didn't go to practices. Yes, I probably spent a few minutes blogging each day, just to keep the conversation going.

How do you feel the furlough situation affects coverage of the team for your publication and your blog?

HAMMOND: Even without the furloughs, we're stretched ultra-thin. We have 12 people on staff who, collectively, are charged with producing the newspaper sports section, blogs and website. That includes editors, page designers, copy editors and writers, who have to cover six major professional teams and two major colleges, plus local sporting events. I'm fortunate to have another writer on staff, Jill Painter, who steps in to contribute on the blog, but at the same time she was filling in for me, she was also covering college sports and writing general sports columns. It's very much an all-hands-on-deck mentality and it makes it very difficult to give readers the type of coverage they expect.

POLLAK: Sorry, I think I got ahead of myself and answered that earlier.

When I explained to readers in the blog WHY it'd be quiet the next day, they understood. It's not secret that newspapers are in economic trouble and they did a good job of keeping the hockey chat going in my absence.

In a general sense, where do you think print media hockey coverage is headed in the U.S. in the next few years? Can or will blogs fill in the holes in coverage for some fan bases?

HAMMOND: As much as I'd like to think otherwise, I don't see how there's going to be an increase of print coverage for hockey. Newspapers staffs are only going to continue to shrink, and as we've already seen, hockey coverage is one of the first things to go. Unless newspapers enjoy a huge resurgence, I don't know what will turn that around.

Blogs most certainly have an opportunity to fill in the holes, even blogs that aren't affiliated with newspapers or major media outlets. Bloggers who can develop credibility with their audiences have a wonderful opportunity to provide coverage to hockey fans who are hungry for it.

POLLAK: I think more and more papers are going to struggle when it comes to spending money on coverage of anything, hockey included.  I'm lucky this year -- I was able to travel to each game, though we did end up using a stringer once because of some unique circumstances. 

The paper still recognizes the importance of covering the only major sports team based in San Jose and I'm happy to be able to say that.

A couple other things didn't hurt. For one thing, the Sharks have had a pretty amazing season, generating a lot of interest from the very beginning. For another, every other Bay Area pro team is in the dumpster. None of them have had any post-season presence lately and I'm thinking that has to mean that much of what little money that may be left in the travel budget can be earmarked for hockey.

Some blogs can fill the gap in coverage if the writers do serious reporting -- and many do. But not all. If the blogs traffic in information, that's useful. If they just traffic in opinion, well, that's not where the shortage would exist.

Finally, does the NHL have to do more to cut down costs for journalists covering their product? What can the League do, if anything, to encourage more coverage in tough economic times?

HAMMOND: A couple months ago, Mark Cuban posted a blog item and said every pro team should basically subsidize its beat reports in order to ensure coverage. That's problematic in a lot of ways, but it's the only outside-the-box idea I've heard, so give credit to Cuban for attempting to find a solution. Short of that, I don't know what the NHL can be expected to do. Covering road games is impossible for many papers these days because of the cost of flights and hotel rooms. I don't know what, if anything, the league can do about that. Often, home games also go uncovered because reporters' services are needed at other events.

Let's face it, there aren't many markets in the U.S. in which hockey is the top draw. Newspapers' resources are allocated based on interest, which is sort of a chicken-and-egg thing. Does increased interest come from increased coverage, or does increased coverage come from increased interest? Either way, the best thing the NHL can do is market its product to the best of its ability and get fans more excited, so that fans (readers) demand more coverage.

POLLAK: I'm not sure the league can do much in this regard. I know some teams and some newspapers have worked out arrangements where reporters routinely travel on the team's chartered flights. The newspaper pays a share of the overall cost, of course, but my guess is it's much cheaper than flying commercially.

I'm not totally comfortable with that arrangement because it does compromise the independent voice. And I know my boss feels even more strongly about that than I do. Similarly, I think some teams are more willing to consider the cooperative arrangement than others. But maybe at some point there might have to be tradeoffs considered.

On a smaller scale, on the road I have hitched a ride on the team bus to practices at rinks some distance away when I don't have a rental car in that particular city. The Sharks have never said no and I've quietly occupied a seat on maybe four or five occasions over the past two seasons.

Sure, it's only saving the newspaper the cost of a long cab ride, but every bit does help.

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35 Comments

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  1. beer_man_beer_here
    1. Posted by beer_man_beer_here Thu Sep 03, 2009 3:25 pm EDT

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    I stopped reading it half way through...Aweful...
  2. Brad_HT
    2. Posted by Brad_HT Thu Sep 03, 2009 4:43 pm EDT

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    I still like the idea of having the Blackhawks Marketing team run the NHL marketing. Included in that would be some of Mark Cuban's idea. That would help promote, and hopefully inspire new fans....
  3. Sobu
    3. Posted by Sobu Thu Sep 03, 2009 9:31 pm EDT

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    It's a shame to see the papers adn their writers go, but it's the way opf things. Hopefully bloggers and other web people, can keep the beats up.
    I do like how teams are now having their radio and TV broadcasters blog. That should help keep the local hockey news intact.
  4. dc
    4. Posted by dc Thu Sep 03, 2009 4:14 pm EDT

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    Great article. I'm a hockey fan, and I do wonder sometimes why the coverage seems to be so minimal in newspapers and on t.v. This situation sucks, but at least I have a reason for it.
  5. Blackcapricorn
    5. Posted by Blackcapricorn Thu Sep 03, 2009 3:08 pm EDT

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    The NHL and their fans have been on the forefront of new media usage (whether great blogs like this or the NHL's partnering with youtube) but as this article correctly points out, if all the coverage goes the new media way, and a way to monetize content on the internet isn't found, then content will drop off, to everyone's detriment. How we get around this is anyone's guess at this point. Good article Wys.
  6. Anthrax Jones
    6. Posted by Anthrax Jones Thu Sep 03, 2009 4:42 pm EDT

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    Good article, Wysh. Reading it required some degree of literacy, which is why beer man didn't seem to enjoy it.
    Markets in the US where the demand for hockey coverage can't be ignored are precious and few. Cities like Philadelphia, Buffalo, Pittsburgh, Minneapolis/St. Paul, and New York (for the Rangers, at least), the hockey print media will be as safe as the newspaper itself. In other markets, the demand for coverage will ebb and flow, and when it's ebbing, these reporters are going to be faced with furloughs and other unpleasant restrictions. The ones that are smart and resourceful enough to build a following on the internet are the smart ones.
  7. JohnB
    7. Posted by JohnB Thu Sep 03, 2009 4:06 pm EDT

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    Hey Beer man, what's "aweful" is that you can't apparently spell awful. The article may not have been interesting for you because it didn't spark your hockey interests, but I found it a good read on how the economy is affecting the way we as hockey fans get our daily fixes. And my favorite aspect is that there aren't going to be dopes filling up the comments with how a player or team "sux". Really I understand that the more comments the better but I also feel that if your not going to bring something to the argument then why post at all? Just one man's opinion though.
  8. Hugh J
    8. Posted by Hugh J Thu Sep 03, 2009 2:46 pm EDT

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    The internet and 24 hour cable news killed the newspapers. Why wait till the paper arrives at your door when you can log on at any time and find out the score. Even though ESPN dosen't do much hockey coverage you can still see all the scores as they stream across the bottom. I'm stationed in Kuwait right now and the only News Paper we see is the Stars and Stripes. The only reason anybody reads that is because it's free and you can pick it up in the chow hall.
  9. DCPensFan
    9. Posted by DCPensFan Thu Sep 03, 2009 3:45 pm EDT

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    I understand the reporter's hesitation to catch a ride on the team plane or be at all subsidized by the team. It damages credibility and independence. That said, it's sports and not hard news, so maybe there's a distinction that can be made. It's not like the major papers and networks let their journalists fly on Air Force One ... oh wait.
  10. kh111
    10. Posted by kh111 Thu Sep 03, 2009 4:50 pm EDT

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    Nice article Wysh. I read Working the Corners daily and the work Pollak does is fantastic and a luxury for Sharks fans. Glad to see this interview and get a deeper look into the struggles of local hockey beat writers and their newspapers. I'm thinking sometime in the near future papers will cease to exist, and some sort of standardization will have to happen for providing credentials to bloggers...
  11. rgallihugh
    11. Posted by rgallihugh Thu Sep 03, 2009 8:38 pm EDT

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    I also stopped reading about half way.
    Can we back to Hockey please. Put this on the sports writers blog. I'll be sure to look it up later.... NOT.
  12. Fox
    12. Posted by Fox Thu Sep 03, 2009 8:24 pm EDT

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    I've always liked Pollak's stuff; back when he was doing the weekly "Fan in the Stands" piece in the Merc (and I was a subscriber) my buddies and I would often wonder aloud why he wasn't covering the team instead of the guy who was (I won't rip him again here). Not sure why these furloughs cannot be worked around the schedules of the various reporters' primary coverage though. Yeah, it would take some scheduling work, but you'd think an institution on the brink would get creative, rather than handing down blind edicts and hoping.
    @Sobu: TV and radio announcers do not have the kind of independence that make newspapers work; remember that blogger who got canned by (I think) the Bruins?
  13. Andrew Bucholtz
    13. Posted by Andrew Bucholtz Thu Sep 03, 2009 2:54 pm EDT

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    Really good piece, Wysh. Some very interesting insights from the writers.
  14. Spon
    14. Posted by Spon Thu Sep 03, 2009 7:42 pm EDT

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    Beer man is full of Awe! he's in the state of Awe! he loved it so much, he only had to read half of it.
  15. eyebleaf
    15. Posted by eyebleaf Thu Sep 03, 2009 3:57 pm EDT

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    well done, wysh.
  16. Bill
    16. Posted by Bill Thu Sep 03, 2009 3:08 pm EDT

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    Sure, we can go back to hockey, rgallihugh. But who's going to write about it? Wysh writes about certain things, but he's picking up a lot of information from other writers around the net, some of them working as sports writers. If they don't write, then there's nothing to post, and no place for you to whine about the lack of hockey coverage you find.
  17. Almost Lewboski
    17. Posted by Almost Lewboski Thu Sep 03, 2009 10:46 pm EDT

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    The idea that the internet and ESPN are killing newspapers holds no water for me. Sure if you want to know what the Cowboys, Lakers, Yankees and Red Sox are doing ESPN is the place to go. But it's the local newspaper where I go for post game interviews, news and notes for my favorite teams. You don't get that from the 10 O'clock news or from a National Sports show.
  18. habs1rule
    18. Posted by habs1rule Thu Sep 03, 2009 4:15 pm EDT

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    I only buy the newspapers when we have to move, and the Habs 1993 Cup Win..In the birdcage now.
  19. wtfk
    19. Posted by wtfk Thu Sep 03, 2009 7:08 pm EDT

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    I think it's really sad that the bean counters haven't figured out how to price the product (that's really what we're talking about here--it's not a newspaper; it's an information service.) The excrement rolls downhill and hurts people who are just doing their job, and that has little to do with a printing press. Here locally, the better of the two papers (the Rocky Mountain News) folded, all because the people who are supposed to be good balancing the books can't figure out how to get money for the product.
    Put bluntly, I'd pay for a portion of what I currently get free, but I see no connection between that and ordering slices of dead tree on my doorstep every morning. Even if it could be all online, I'd be interested in paying for the portion I read, not the portion I don't (and I'm not talking about just sports vs politics.) Maybe financially it works out the same, but until cost and price are balanced, the confusion is how to charge. They've had a decade to get off the train tracks, and it seems now the "papers" are getting hit, one by one, by the train.
  20. beer_man_beer_here
    20. Posted by beer_man_beer_here Thu Sep 03, 2009 3:25 pm EDT

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    Yeah I almost posted right after changing it to Awful...I just didn't care that much...Read the rest after hearing compliments...Still think it sucks...No newspaper for me...It could be because I am 23 and would much rather get my info off the internet...
  21. Michael
    21. Posted by Michael Thu Sep 03, 2009 7:19 pm EDT

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    @Beer-Man
    Great that you want to get intormation off the internet, but this article is really more aimed about how that information gets there in the first place. The newspapers are struggling because there is free information out there, and indeed I don't subscribe to a real paper. But I read the Washington Post online and appreciate the work of their beat writer, Tarik. Who are you going to get your Wings info from if all of the newspapers in Detroit go under (which could happen considiering the state of the Michigan economy!)?
    Sure you can get it from the Wings' website, but that info might be a little biased... NHL.com is biased too, not to one team, but to the league.. And yes, the print media is biased as well to the home team, it's in the paper's best interest that the home team do well.
    Nothing wrong with getting the information off the internet, but someone has to put it there....
  22. midge
    22. Posted by midge Thu Sep 03, 2009 7:19 pm EDT

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    I'm a Sharks fan who moved to Reno. I'm pretty amazed that I can still follow the games as if I were still living in SJ. I've got to admit it...I don't buy the Merc - I read it online - and DP's blog is a lot better than any of the 'paper' columns I've ever read there - even his own! (but please don't tell him I said that!). A newspaper column really just covers the current game, stats, etc. It's basically just information; whereas blogs with reader comments are like standing over the water cooler the next day and discussing whatever opinions come up. I think they're a lot more fun and interesting than any standard reporting can be. When people get to respond and put in their own two-cents, they get more involved. I rarely read the Sharks broadcasters' blogs, just because there's no input back from the fans.
  23. Brad_Lee
    23. Posted by Brad_Lee Thu Sep 03, 2009 3:10 pm EDT

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    Craig's list did the most damage to newspapers. Classified advertising was like printing money. It was the most expensive (based on space) advertising in the paper. And it's shrunk incredibly.
    Jeremy Rutherford for the St. Louis Post-Dispatch also got furloughed this season. It stinks. But if it saves jobs...
  24. david p
    24. Posted by david p Thu Sep 03, 2009 3:47 pm EDT

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    you know, i rarely read the newspaper to find out what's going on with my team. i'm constantly on their website or reading nhl.com, or even the local comcast website that covers the redskins, wizards, caps and united. or, i read this blog daily to catch up on what's been going on. scratch all that, i just read the internet.
  25. Anthrax Jones
    25. Posted by Anthrax Jones Thu Sep 03, 2009 4:42 pm EDT

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    @ Michael
    WAAAAAAAAHHHngs fans don't want "unbiased" anything. The only language they understand when it comes to their team is the masturbatory homer honking of idiots like Mickey Redmond. An unbiased account of their team would put a dent in the circle-jerk they've established for themselves over the tradition-laden 11 years of semi-interrupted success.
    @ wtfk
    I'm not sure how much pricing has to do with anything in the print industry anymore. The single biggest blow to newspapers is Craigslist. Think of all the classified ads there used to be in your local Sunday paper, and now it's just a fraction of what it used to be. That's where newspapers really lost a large percentage of their revenue.

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