February 08, 2010
Minor League Malarkey focuses on the goofy world of minor-league hockey; from the characters to the fights to the promotions to the die-hard fans that half-fill the stands. Know of a quirky upcoming hockey promotion? Drop us a line at firstname.lastname@example.org.
The grand tradition of ridiculous looking or sponsor-themed jerseys in minor league hockey continued on Saturday night as the American Hockey League's Albany River Rats partnered with McDonald's for their fourth annual "Ronald McDonald House Charity Jersey Auction". The Rats ditched their normal color scheme of their parent club, the Carolina Hurricanes, and added yellow that matches the cheese on your most recent double quarter pounder.
Albany ended up downing the Springfield Falcons 7-6 in overtime and the team managed to raise $20,100 from the post game jersey auction, according to the Daily Gazette. More jersey photos can be found on the River Rats' web site.
While a valiant effort (and for a very worthy cause), these McDonald's inspired jerseys still don't hold up to the standard set by the IHL's Kalamazoo K-Wings a year ago. It was their first "Golden Ice Night" benefiting the Ronald McDonald House of West Michigan and not only was the ice colored like the cheese, the K-Wings also wore uniforms honoring the great Mr. McDonald himself.
Have to dock points to the K-Wings for one thing: no Ronald McDonald's colored helmets. If Bret can create a hair helmet, why can't hockey equipment designers?
Icethetics was ready to put the K-Wings jerseys in a "Worst Game Worn Jerseys" section, but at least you can give them credit for not taking a page out of the NHL's book and throwing in a bunch of black, or as of late, navy blue.