Puck Daddy - NHL

The new Team Marketing Report Fan Cost Index is out, in which the NHL's franchises are ranked by the average cost for an obese, materialistic family of four to attend a game. (Check out the .pdf for all the 2009 data and disclaimers.)

Team Marketing Report found that it would cost $585.57 for a family to attend a Toronto Maple Leafs game based on its combination of tickets, food, parking and swag; by far the highest-priced night at the rink in the NHL.

The Montreal Canadiens, at No. 2 in Fan Cost Index, were at $412.12 and were the only other NHL team over the $400 mark. Keep in mind these figures were computed using "general seating tickets" and not the premium seats.

From TMR, a few nuggets of information about this year's report:

The average premium ticket is $118.63. The average percentage of season-ticket-eligible seating classified as premium is 19.9 percent, according to TMR research. Three teams, Detroit (71.4 percent), Colorado (52.4) Dallas (51.4) have more than half of their season seating classified as premium. Detroit's premium average is $60.89, Colorado's $119.33 and Dallas' is $115.28.

The poor economy has forced professional sports team to re-think major price increases, and the NHL is no different. This year saw a dramatic turn from recent NHL FCI surveys. In the three seasons since the league's return from a locked-out season, average tickets rose 3.7 percent (2006-07), 7.7 percent (2007-08) and 5.1 percent (2008-09). In the 2005-06 season, the league dropped prices by 7.5 percent, with 22 teams decreasing prices.

According to TMR, there are 11 NHL teams that decided the "poor economy" wasn't a good enough reasons to flat-line or decrease ticket prices. Who are the price-hikers for the 2009-10 season?

Via Team Marketing Report, here are the average ticket prices (and percentage change from 2008) for the NHL; defined as a "weighted average of season ticket prices for general seating categories, determined by factoring the tickets in each price range as a percentage of the total number of seats in each stadium."

Wow, that's a lot of words. The list:

The hikers: Toronto Maple Leafs (10.2%), Montreal Canadiens (5%), New York Rangers (7.1%), Edmonton Oilers (3%), Chicago Blackhawks (2.2%; TMR says the Hawks actually didn't increase tickets, but "their percentage change was affected by the rescaling of some seat sections."); New York Islanders (5.4%); Ottawa Senators (1%); Pittsburgh Penguins (8%); Washington Capitals (7.4%); Nashville Predators (2.4%); and the St. Louis Blues (4.2%).

Again, it's according to Team Marketing Report. At this juncture, we must point you to Colorado Avalanche blogger Tapeleg's anti-TMR manifesto on Jerseys and Hockey Love from two years ago.

His points are well-taken: The Dallas Stars, for example, allegedly have the cheapest ticket in the NHL on average ($35.66), but how does the team's new variable pricing system affect that average when ticket values can rise or fall based on algorithms in a computer?

What about ticket deals throughout the season? The Nashville Predators, according to TMR, have raised their average ticket prices by over 2 percent. Does that include the new Day of Game ticket offer that has 100 seats for $10 each, the "lowest price ticket the Predators have offered since its inaugural season"?

What about the popular college-night discounts we've seen around U.S. cities, like the one in which the attendance-challenged New Jersey Devils take $20 off the price of a mezzanine seat?

It's not a perfect science, but it's one publication's snapshot of the financial state of NHL fandom; as well as a reminder that a family of four Phoenix Coyotes fans that buy "two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one car, two game programs and two least-expensive, adult-size adjustable caps" are spending $221.80.

In other words, only about $92 more than the average premium ticker holder ($129.23) is spending for one seat at the game -- and no hot dogs.

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134 Comments

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  1. Dave W
    1. Posted by Dave W Wed Oct 07, 2009 5:02 pm EDT

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    I love how the Rangers can't stop raising the ticket prices. We had to abandon our package 2 years ago because it became too much. At least this year we have nice shots at individual games... I wonder why the increased availability...
  2. big audio
    2. Posted by big audio Wed Oct 07, 2009 5:17 pm EDT

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    the Dolan family is not concerned with anyone's finances but their own, and does not care one iota whether anyone else is having money problems, they charge top dollar for everything they sell, be it beverages, parking, cable TV, newspapers, they set the market and F anyone who doesn't like it. That is the kind of businessman that can afford to do business with the NHL. A THIEF.
  3. Jasper Tennessee native
    3. Posted by Jasper Tennessee native Wed Oct 07, 2009 5:28 pm EDT

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    The St. Louis Blues raised only 4.2%?
    I bouhgt several tickets at the window last year for $18. This year the lowest is $34. Seems much higher than 4.2%. This report does not contain accurate data. So this story is a waste of time.
  4. peacoji1
    4. Posted by peacoji1 Wed Oct 07, 2009 5:30 pm EDT

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    Gotta love it.......the NHL is becoming more and more like MLB, NBA, and NFL........saddens me to see my sport going the way of all the others. Kudos to Mike Illitch and the Red Wings for not trying to rape us in this economy.
  5. darren m
    5. Posted by darren m Wed Oct 07, 2009 5:34 pm EDT

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    is this done in USD? Because if it's CAD, those Canucks prices are far off - I'm in the cheapest seats I could get for the Canucks/Sens game in March, and they were definitely more expensive than that "average" price.
  6. habs1rule
    6. Posted by habs1rule Wed Oct 07, 2009 5:35 pm EDT

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    C.A.M fans unite.....Canadians Against Mediocrity!! And it's more expensive too.
  7. darren m
    7. Posted by darren m Wed Oct 07, 2009 5:35 pm EDT

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    Ah, just realized it was season tickets, not at-gate tickets. My bad.
  8. Jasper Tennessee native
    8. Posted by Jasper Tennessee native Wed Oct 07, 2009 5:36 pm EDT

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    From an Oct 18, 2008 article, http://stlouis.bizjournals.com/stlouis/stories/2008/10/13/daily57.html, the St. Louis Blues had an average ticket price of $29.94. This was information fro TMR. The same people who provided information used for this article. This seems closer to a 25% increase than a 4.2% increase.
  9. Jasper Tennessee native
    9. Posted by Jasper Tennessee native Wed Oct 07, 2009 5:37 pm EDT

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    From an Oct 18, 2008 article, http://stlouis.bizjournals.com/stlouis/stories/2008/10/13/daily57.html, the St. Louis Blues had an average ticket price of $29.94. This was information fro TMR. The same people who provided information used for this article. This seems closer to a 25% increase than a 4.2% increase.
  10. Jasper Tennessee native
    10. Posted by Jasper Tennessee native Wed Oct 07, 2009 5:37 pm EDT

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    From an Oct 18, 2008 article, stlouis.bizjournals.com/stlouis/stories/2008/10/13/daily57.html, the St. Louis Blues had an average ticket price of $29.94. This was information fro TMR. The same people who provided information used for this article. This seems closer to a 25% increase than a 4.2% increase.
  11. Jasper Tennessee native
    11. Posted by Jasper Tennessee native Wed Oct 07, 2009 5:37 pm EDT

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    From an Oct 18, 2008 article, the St. Louis Blues had an average ticket price of $29.94. This was information fro TMR. The same people who provided information used for this article. This seems closer to a 25% increase than a 4.2% increase.
  12. Jasper Tennessee native
    12. Posted by Jasper Tennessee native Wed Oct 07, 2009 5:39 pm EDT

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    So- this is season tickets? And I could get my individual tickets cheaper last year? Sounds like poor strategy to sell season tickets.......
    Either way, this information is not valid as it seems to have poor math involved.
  13. Peter D
    13. Posted by Peter D Wed Oct 07, 2009 5:46 pm EDT

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    jasper, hit 'Post Comment' a few more times. and i would trust this source as compared to yours
  14. First L
    14. Posted by First L Wed Oct 07, 2009 5:51 pm EDT

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    Well lets try to understand this issue. The NHL is presently made up of players,the sons of blue collar workers or ordinary citizens. Most families can't afford to put their kids in what is now an elite sport like tennis;it costs 600-3500$/yr depending on what level/ where your kid plays.Sooooooo not the best players but the players from elite paid families will be able to play(not their fault).What will this do to the NHL? Due tell!! This is the same money hungary idiots that run MLSE in Toronto;imagine they don't have a competitive team and demand among the highest seat prices.This is what I call "harvard" economics. Kiss my &^%$*#@ a$$.Thats it thats all.
  15. Jasper Tennessee native
    15. Posted by Jasper Tennessee native Wed Oct 07, 2009 5:54 pm EDT

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    Sorry Peter- it kept giving me an error message and to try again. I do- and left multiple posts. Sorry.
    My source is a media outlet same as this one - using information from the same source.
    My resource is backe dup by my personal purchasing of tickets. So- THnaks, but I'll trust my source as accurate in this example.
  16. HockeyAnalysis
    16. Posted by HockeyAnalysis Wed Oct 07, 2009 6:01 pm EDT

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    I purchased tickets to the Ottawa Senators home opener at a 25% discount. Sure their opponent is the Islanders, but still, it is the home opener and they need discounts? There were some games last year discounted too, but if early on is any indication the discounts will be far more frequent.
  17. HotStacey
    17. Posted by HotStacey Wed Oct 07, 2009 6:04 pm EDT

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    the nhl is going to be in for a hilarious surprise when they realize that our younger generation wouldn't pay more than $50 for 60 minutes of hockey (especially if nothing's gonna happen.) in real dollars, i bet the price will go WAY down and so will players salaries. right now their living off our parents' willingness to spend a ridiculous amount of money on 60 minutes of hockey. when we grow up we'll have lower living standards and have much less disposable income than people do right now. not to mention we have the internet and so many other distractions to entertain us cheaply that i really doubt our attention span will be there to make us want to go out of our way to waste our money on such high prices.....$600 for a family to enjoy ONE HOUR of sports?? hilarious!
  18. habs1rule
    18. Posted by habs1rule Wed Oct 07, 2009 6:09 pm EDT

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    Tickets here are so expensive now, we're cutting back on the maple syrup consumption...And my husband wants a weekend nooner....Are my Habs really worth that Price!!
  19. Joe D
    19. Posted by Joe D Wed Oct 07, 2009 6:27 pm EDT

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    As an accountant I can tell you guys that, even though the individual prices you each pay are like 25% more expensive, it can still make sense that the prices are only increased by 5% or whatever. I'm sure the most expensive seats in the house probably haven't changed prices too much, yet the lower cost seats are being increased. Let's say your tickets increased by 25% from last year, and that there are 20,000 seats (I know, huge arena, but its easier for calculation purposes), but that 25% increase only effects 5,000 seats. Therefore, the other 15,000 seats all cost the same (again, only speculative analysis for the purposes of understanding this article). In the end, this equates to a 5% increase in prices (as reported) even though your seats cost 25% more than they did last year.
  20. The Canuck Fan
    20. Posted by The Canuck Fan Wed Oct 07, 2009 7:00 pm EDT

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    i'll vouch for what happened to Jasper Tennessee Native. Yahoo will tell you to try to post again as your "comment failed" and it can happen more than once on the same post. 95% of the time, Yahoo's system is wrong, and your comment posted fine the first time.
  21. Dirac
    21. Posted by Dirac Wed Oct 07, 2009 7:04 pm EDT

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    Funny thing about statistics...they can say anything. Case in point Boston. They may have lowered ticket prices for season ticket holders but ALL of the seats in the upper bowl (where normal, everyday fans sit) saw dramatic increases this off season. Lowering a 225 ticket to 175 but raising the 20 to 35 may be nice on paper but for those of us in the supposedly cheap seats, this is awful. Win ONE FREAKING playoff series a decade and this is what that bstrd Jacobs does???? He is a smart man to make his home outside the city of Boston.
  22. Slumpy
    22. Posted by Slumpy Wed Oct 07, 2009 7:36 pm EDT

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    Red Wings can be seem live in last two row seats at The Joe for many games for only $9 a ticket. Ilitch has OK'd this for the 2nd season in a row now. Not bad to see an elite team and take a free a shuttle to and from the game back to cars. Envy those New Yorkers and Toronto folk that pay through the nose, wink.
    Fans need to stay home if their team stinks. Why do you think the Cubs haven't won a WS in 100 years, cause fans still fill the seats year in year out= dumb. Owner can keep raising ticket prices and at same time have no motivation to improve the team being watched. Economy still is in the toilet and any NHL or other sports owners raising ticket prices now or last few years is a just plain old greedy son of B.
  23. Dutch
    23. Posted by Dutch Wed Oct 07, 2009 8:12 pm EDT

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    Mike Illitch has the perfect Recession proof business going, $5 for crap Little Seizures Pizza! I will hand it to him and the Wings, very fair price for a good product with high demand. I do raise my eyebrows at classifying 71% of the Joe's seats as "Premium" Really? Anyway compare some of these prices, especially with winning teams like the Penguins, Wings, Caps, Bruins and Sharks with the TORONTO MAPLE LEAFS! What a F*ckin' joke, charge those prices and put THAT product on the ice!? I know Hockey is the national sport in Canada, and Toronto is pretty well off, but jeesh how about a little bang for your buck!? Now wonder Basilly is chomping at the bit to move a team, any team to Hamilton!
  24. thecommish
    24. Posted by thecommish Wed Oct 07, 2009 8:13 pm EDT

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    51 bucks for an average Islander ticket at the Nauseous Mausoleum? No wonder the place is usually empty!
  25. Dutch
    25. Posted by Dutch Wed Oct 07, 2009 8:17 pm EDT

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    I wonder if this counts all the BS handling fees and extra charges they throw at you. I bought two tickets for Kings game, $37ea. end up get ting charged $48.75ea. after handling fees including a $2.50 ea. charge from ticketmaster to print out my own tickets! What a scam. You want to charge $49ea. charge $49 and advertise as such!

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