After getting engaged in December, this weekend is Lundqvist's bachelor party and as part of the festivities he had to dress as a king and sell bottles of shampoo while playing guitar in a Gothenburg, Sweden mall.
What great advertising for the Swedish division of Head & Shoulders.
According to Swedish newspaper Aftonbladet, Lundqvist's pals played the role of his marketers, announcing throughout the mall that the Rangers' goaltender would be selling the shampoo bottles between songs, which included "Wonderwall" by Oasis.
(The 29-year old Lundqvist is an avid guitar player, so we imagine that Liam and Noel Gallagher won't be upset with his rendition of "Wonderwall".)
Photo credit: Aftonbladet.se