Puck Daddy - NHL

As we mentioned in this morning's Puck Headlines, the 2008-09 Team Marketing Report Fan Cost Index for the NHL was released late last week.

The FCI is a report that analyzes the cost of taking a "typical family of four" to an NHL game, with typical meaning one that has "four tickets, two small draft beers, four small soft drinks, four regular-sized hot dogs, parking for one car, two game programs and two adult-sized caps."

The study found that 2008-09 season ticket prices rose 5.1 percent to $49.66, while the average FCI for the League increased 5.5 percent to $288.23 for a "typical" night at the rink for an extraordinarily thirsty family of four.

(The FCI and Team Marketing Report have their serious detractors; such as Avs blogger Tapeleg, who considers their analysis to be "barely adequate" in determining average ticket prices.)

The FCI is chock full o' goodies for fans (.pdf) who like to compare wieners ... and also the price of season tickets, hats and programs. But our focus here is as it is throughout nearly every other facet of our lives: BEER.

Using the data provided by Team Marketing Report, we've tabulated the highest through the lowest prices for brew around the NHL on a cost-per-ounce basis. Some of the conclusions are surprising, some are debatable and the bottom line is that we're drinking like an extra in "Beerfest" next time we're in Pittsburgh.

A few important points before we get down to suds and cents.

Team Marketing Report asked all 30 teams to provide their smallest-sized and/or cheapest beer for the survey. Jon Greenberg, executive editor, said that most teams came through with accurate information, but he actually caught at least one in a lie. So if the facts are fudged, it's the 30 teams fudging them.

Another important disclaimer:

All prices are converted to USD at the exchange rate of $1CAD=$.871 USD. A fairly significant difference in the exchange rate since the 2007-08 FCI resulted in lower ticket prices, a lower league-wide average for 2007 tickets and the 2007 FCI, which created retroactive changes used in this year's survey. Last year's average ticket price is now recognized as $47.26 and the FCI, $273.21.

With that in mind, here is the Beer Cost Index for 2008-09 for the NHL: Team Name, the beer price provided to TMR followed by the size of the beer, and then the cost per ounce. Who's thirsty?

Nashville Predators

$6.75 (12)

$0.56 per ounce

Philadelphia Flyers

$5.75 (12)

$0.48

Boston Bruins

$7.00 (16)

$0.44

New Jersey Devils

$7.00 (16)

$0.44

Anaheim Ducks

$6.75 (16)

$0.42

Edmonton Oilers

$6.75 (16)

$0.42

Calgary Flames

$4.97 (12)

$0.41

Chicago Blackhawks

$6.25 (16)

$0.39

Colorado Avalanche

$6.25 (16)

$0.39

San Jose Sharks

$6.25 (16)

$0.39

Los Angeles Kings

$7.75 (20)

$0.39

Dallas Stars

$6.00 (16)

$0.38

Detroit Red Wings

$6.00 (16)

$0.38

Montreal Canadiens

$6.10 (16)

$0.38

Vancouver Canucks

$6.10 (16)

$0.38

Phoenix Coyotes 

$6.00 (16)

$0.38

St. Louis Blues

$5.25 (14)

$0.38

Tampa Bay Lightning

$4.50 (12)

$0.38

Toronto Maple Leafs

$5.88 (16)

$0.37

New York Islanders

$7.25 (20)

$0.36

Florida Panthers

$7.00 (20)

$0.35

Ottawa Senators

$4.69 (14)

$0.34

Minnesota Wild

$6.50 (20)

$0.33

Buffalo Sabres

$5.00 (16)

$0.31

Carolina Hurricanes

$5.00 (16)

$0.31

New York Rangers

$7.50 (24)

$0.31

Columbus Blue Jackets

$6.00 (20)

$0.30

Atlanta Thrashers

$5.75 (20)

$0.29

Washington Capitals

$4.50 (16)

$0.28

Pittsburgh Penguins

$5.25 (21)

$0.25

We'll get right on finding that $4.50 beer at the Verizon Center here in D.C. ...

Assuming there are some embellishments, it seems that three of the top five teams in cost of beer -- Predators, Devils and Bruins -- are franchises that have struggled to maintain consistency in attendance. Yet Nashville's Fan Cost Index ($ 273.38) is below the League average.

Speaking of which: The average cost of beer in the NHL is $6.06 for 16 ounces. Which is why we drink in the parking lot or at happy hour before the game. And then at the pub after the game. No, we don't have a problem.

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207 Comments

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  1. Matt
    1. Posted by Matt Thu Sep 03, 2009 3:18 pm EDT

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    I've always figured the beer in Buffalo was cheaper than most places.
  2. Spike
    2. Posted by Spike Thu Sep 03, 2009 3:14 pm EDT

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    Another thing to add for the LA Kings. The price up there is for Domestic beer, imported beer is $10.75 for a 20oz at Staples Center
  3. krueg pie
    3. Posted by krueg pie Thu Sep 03, 2009 3:59 pm EDT

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    $9 for a beer when I lived in Tampa, back home in Buffalo only $5...and that's for good beer, Labatts, not bud light.
  4. GT
    4. Posted by GT Thu Sep 03, 2009 4:14 pm EDT

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    So many people complaining about prices, yet stadiums are still filling up. What's the incentive for change? I do my part by parking my a$$ in front of the TV and drinking beer out of MY fridge and listening to endless blabber from Ed Olczyk on VS as great hockey plays develop, to which he is oblivious.
  5. Rob
    5. Posted by Rob Thu Sep 03, 2009 8:29 pm EDT

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    $4.50 for a beer at the Verizon Center?? please show me where!!! The beer was above $4.50 when the place opened 10 years ago.. $4.50 my A$$
  6. carl_vs_mastershake
    6. Posted by carl_vs_mastershake Thu Sep 03, 2009 3:18 pm EDT

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    Impressive Blog posting!!!
    You have won me back.
  7. drpaindds
    7. Posted by drpaindds Thu Sep 03, 2009 3:48 pm EDT

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    i dont recall seeing a $5.25 beer anywhere in mellon arena last season.
  8. Kyle L
    8. Posted by Kyle L Thu Sep 03, 2009 4:24 pm EDT

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    I knew Philly's beer was expensive, and 2nd in the league confirms that. I'll never have more than 2 at a game, usually just one, but like you say, in the parking lot before hand is the way to go.
  9. kh111
    9. Posted by kh111 Thu Sep 03, 2009 4:50 pm EDT

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    Your favorite team's sweater (replica): $105
    Two small hot dogs for dinner: $15
    You trying to get drunk at the game: $128
    You failing to get drunk: Priceless.
  10. RudyKelly
    10. Posted by RudyKelly Thu Sep 03, 2009 4:23 pm EDT

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    Yeah, I spent $9 for a 20 oz. domestic beer at Staples on Sunday. I remember because my brother noted that it was crowded and I said, "Well it is $9 beer night."
  11. Goalie Chris
    11. Posted by Goalie Chris Thu Sep 03, 2009 4:05 pm EDT

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    Did anyone consider the type of beer being served at these prices?
  12. Goalie Chris
    12. Posted by Goalie Chris Thu Sep 03, 2009 4:05 pm EDT

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    @Kyle L, everyone else: Do any of you REALLY tailgate before games? We had about 15 people tailgating before the Yotes season opener Saturday, and got tons of strange looks from the passer-bys. Had the grill fired up, a big cooler full of brew, and the Sox/Rays game on the radio for all the East Coasters present.
    Not one person even came by to socialize either! It is Phoenix I guess... :p
  13. Ogie Ogilthorpe
    13. Posted by Ogie Ogilthorpe Thu Sep 03, 2009 8:13 pm EDT

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    I save money by skipping the beer and just sniffing glue during the game.
  14. Gustafsson
    14. Posted by Gustafsson Thu Sep 03, 2009 4:14 pm EDT

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    Greg, when you find that $4.50 beer let me know.... the best you can do is Yuengling at $7.50
  15. stoneyboloney
    15. Posted by stoneyboloney Thu Sep 03, 2009 3:48 pm EDT

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    not sure ive seen those 14oz beers in st louis either. mostly 20 oz cans for 7.50, but it is interesting that the top 3 have the hardest time maintaining sell outs. thats why you tight wads just get a party room with 4 buddies and eat and drink for free all night. I Bleed Blue ( and budweiser ).
  16. Wyshynski
    16. Posted by Wyshynski Thu Sep 03, 2009 8:21 pm EDT

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    @ Ogie Ogilthorpe --
    Damn, I knew I picked the wrong week to quit sniffin' glue.
  17. RyanB
    17. Posted by RyanB Thu Sep 03, 2009 8:57 pm EDT

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    Edmonton actually held prices steady for a change but took the size from 20 oz to 16 oz. Thanks a ton guys.
  18. Saro G
    18. Posted by Saro G Thu Sep 03, 2009 2:46 pm EDT

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    Why would parents have a soda and a beer at a game? Or are the kids getting two sodas each?
  19. Professor Chaos
    19. Posted by Professor Chaos Thu Sep 03, 2009 9:40 pm EDT

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    Beer is not that cheap in Pittsburgh. Not by a longshot. Who came up with this erroneous information?
  20. Professor Chaos
    20. Posted by Professor Chaos Thu Sep 03, 2009 9:40 pm EDT

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    @ Saro G - Dad gets both beers, Mom gets one soda, the two kids get one soda each, and one soda gets dumped on the head of an opposing team's fan.
  21. Matt
    21. Posted by Matt Thu Sep 03, 2009 7:11 pm EDT

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    When I worked as a beer man at theVerizon Center (was the MCI Center back then in 2002-2003) it was $6 for a 12 ounce bud light. I can't believe that $4.50 number.
  22. wtfk
    22. Posted by wtfk Thu Sep 03, 2009 7:08 pm EDT

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    $5.25 for a 21-ounce beer? Pittsburgh, you rock!
  23. joe h
    23. Posted by joe h Thu Sep 03, 2009 4:26 pm EDT

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    Wow, I woulda never figured that the Rangers would have one of the best bang for your buck deals.
    Anyway, it's usually cold when you're going to games. Wear boots, stick a small flask in and done!
  24. stoneyboloney
    24. Posted by stoneyboloney Thu Sep 03, 2009 3:48 pm EDT

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    im a solutions oriented guy.....just fill up your bar-noculars with wild turkey and smoke a doobie in the parking lot.
  25. sleza
    25. Posted by sleza Thu Sep 03, 2009 9:55 pm EDT

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    i have no idea, nor do i care, how much beer costs here in hockey games, but i've seen a tiny mug of beer ( maybe half can ) costing 6 euros (about $ 8)

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