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(Ed. Note: In case you missed it on Sunday, we covered the backlash against the Edmonton Oilers for their treatment of a hockey blogger in their press box. This incident continues to spark widespread debate about the relationship between alternative media, mainstream media and the NHL's teams.

Elliotte Friedman is a Canadian journalist for CBC Sports and a contributor to Hockey Night in Canada who has covered this blog/MSM/NHL issue before. Elliotte had some thoughts about this latest controversy, and we're honored to offer him an open mic. Enjoy, and keep this conversation going.)

By Elliotte Friedman

One year ago, Hockey Night In Canada did a piece on hockey bloggers. It wasn't my idea -- too bad, because it was a great thought -- but it was one of my most enjoyable features from the 2007-08 season.

I love reading blogs. It doesn't matter if they are from mainstream media sources or insightful fans who do it on the side. Every day, Kukla's Korner, Puck Daddy and James Mirtle are checked at least twice each. I get annoyed when Danny Tolensky is slow with the updates (not that I should talk). I click on at least one newspaper beat blog from every NHL city.

I can't help it, I'm an information junkie.

There is a place for people on the inside -- the daily reporters from newspapers, radio stations and television -- and on the outside, the fans who passionately follow their teams. At times, the MSM can be overly snobby when it comes to these fan sites, using the worst examples to smear an entire group. Yes, some are unreadable. But, some of them are very, very good.

It never hurts to know what fans are thinking, even if you disagree with them. But there would be times I'd read them and say, "I understand why some teams wouldn't put up with this."

That brings us to Covered In Oil.

I understand why much of the blogosphere is hammering the Edmonton Oilers on this one. You're supporting a teammate, and that's hockey. You stand together. To you, this is an access issue. To me, it's not.

(Slight detour: It's true the Oilers do not credential independent bloggers. As far as I know, none of the Canadian teams do. Is there a prejudice against them? Maybe a little, but the real concern is space. Press boxes and dressing rooms are jammed in Canada's six NHL cities. The Washington Capitals and New York Islanders, for example, deserve full credit for their forward-thinking on the issue. However, if they had the kind of regular coverage the Oilers do, would independents still be accepted?)

But, like I said, this is really about something else: Accountability.

What we have to realize here is that we've only been presented with one side of the story.

I'm not calling Dave a liar, but as we all know, there are three sides to everything.

What Dave learned the hard way is that things are very different on the inside. You can write whatever you want from your couch. If you never have to show your face, there are no repercussions. No one is going to call you on something face-to-face.

Once you step into the press box or the dressing room, that changes. It doesn't happen often, but there will be confrontation. Maybe it's quiet and professional. But there are other times it's loud and confrontational.

That doesn't mean you can't be critical. But it means you have to be fair, you have to be professional and you have to understand that the subject of your criticism isn't going to like it.

Early in my career, the Toronto Blue Jays re-acquired Tony Fernandez. Dave Perkins of The Toronto Star, a major influence during my start, ripped the idea of bringing him back. Next day, he made sure he was there, so Fernandez could respond, if he wanted to. I've never forgotten that.

Pat Quinn and I went a year without speaking after a one blow-up. But, it never changed the way I covered him and, to his credit, it never changed the way he answered my questions. Charles Oakley and I once screamed at each other for 10 straight minutes, but forgot about it the next day. (Thankfully, I don't get into these very often. But the fact is they happen.)

What struck me is that the flashpoints in those two incidents were mild compared to what was being written during that Oiler game. Here are some of the blog entries from that night:

"I'll bet Paul Lorieau cleans up at the retirement home mixers."

"Zack Stortini is just a disgusting hockey player."

"We had better be good on the powerplay, because we can't do [expletive] all at even strength: that whole sequence before the disallowed goal was just horrific."

"Penner is the early leader for the Mike Peca Award for the player who I most wanted to spit in the face of a year ago who I now kinda like."

The Stortini line is a matter of opinion; but the other three, I'm sorry, just don't belong in a professional atmosphere. The Capitals -- subject of the HNIC blogger piece -- do a great job of laying down the rules. After meeting some of their bloggers, I'm confident they would never abuse the privilege like this.

I can't speak for the Oilers, but if I ran the team, and knew that someone in the press box was posting that, I'd throw them out, too. First, it's unprofessional. Second, you are just asking for confrontation. I suspect that what the media relations staff was really worried about. The writer had access to the dressing room. It is unlikely that anything would have happened that night, but, in the future?

It's certainly possible. And those remarks could have caused a real problem.

Now, when this happens, people scream "censorship!" or say that MSM want to protect their press passes by not criticizing the Oilers. That's just not factual. I have never seen anyone lose their credential for criticizing anyone in an organization. I have seen people lose access for abuses (such as idiotically sneaking friends into a big game or cheering), but never for criticism. I'm sure it happens occasionally, but in 15 years, I've never seen it.

No one gets it worse than Gary Bettman. Every year, he gets annoyed with reporters who grill him at the All-Star Game or the Stanley Cup, but he has never struck back in such a punitive manner. Sure, there are heated arguments, but the only time I've ever seen a reporter punished was when one lost his mind and yelled at an intern for taking too long to deliver Bettman's quote sheets. (The NHL banished him to an awful seat and told him he'd be outside if it happened again, an impressively forceful defence of an undeserving victim.)

Geez, Bob Stauffer is the Oilers' new radio analyst, and he's been killing Craig MacTavish for years.

Fact is, if I said anything similar on-air to what was written in that blog, the Oilers would throw me out, too, and I'd deserve it.

It's too bad that Dave is giving up his "blog persona" because of this, since much of his stuff is very good. But this is a very valuable lesson. If independent bloggers want the access, you can't dish it out without taking it.

It's a different world in there.

Elliotte Friedman
Hockey Night In Canada's 14th most important on-air personality

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31 Comments

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  1. Almost Lewboski
    1. Posted by Almost Lewboski Thu Sep 03, 2009 10:46 pm EDT

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    So what you might say on a teams message board GDT you can't say in a blog?
  2. Markus
    2. Posted by Markus Thu Sep 03, 2009 4:22 pm EDT

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    Good job Elliotte
  3. Alice F
    3. Posted by Alice F Thu Sep 03, 2009 3:57 pm EDT

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    Everything you say is valid, in my opinion. However, it's also irrelevant. The blogger in question had press box access not because of his blog but because of his day job. When it was pointed out to him that blogging from the press box wasn't allowed, he stopped blogging, and took down what he had already posted. If what we read is true, the Iilers acted like absolute bullies, not in *what* they asked of him, but in *how* they asked it. While I think that the NHL in general hasn't been consistently pro-active in recognizing (and granting access to) new media, I'm not seeing how an unwillingness to credential bloggers has anything at all to do with this issue.
  4. NATHAN
    4. Posted by NATHAN Thu Sep 03, 2009 7:35 pm EDT

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    Yeah, it's a different world — 1978!
  5. 5 4 fighting
    5. Posted by 5 4 fighting Thu Sep 03, 2009 4:01 pm EDT

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    So what you are saying is that sometimes the fist is mightier than the console! Sounds to me like they were protecting his butt thinking that he was above it all.
  6. Wyshynski
    6. Posted by Wyshynski Thu Sep 03, 2009 8:21 pm EDT

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    @ Alice F --
    I agree with Elliotte in one important regard: If we're going to treat bloggers as credentialed media, and the mainstream is worried about accountability, backing down from a fight against a team's PR staff over what appears to be a gripe about content is really, really not helping the cause. And then quitting the game, no less.
  7. mepex
    7. Posted by mepex Thu Sep 03, 2009 7:16 pm EDT

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    Wysh,
    I'm confused by your comment. What cause do you mean? The cause of getting some respect for hockey bloggers? Since Dave wasn't a professional blogger for CiO, all he could really do was raise a stink. Which he did by falling on his proverbial sword. I doubt saying, "Well, the Oilers treated me like crap, but I'll go on producing entertaining posts for Oilers fans" would have really brought much of a spotlight to this issue.
  8. Shane G
    8. Posted by Shane G Thu Sep 03, 2009 10:02 pm EDT

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    Good piece from Friedman. Thanks for sharing, Wysh.
  9. Jen S
    9. Posted by Jen S Thu Sep 03, 2009 3:09 pm EDT

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    Elliot if you want a good blog for Leaf fans to check out
    leafscrazyrumors.blogspot.com
    this guy is great and very passionate about his team something that is a rarity right now in hockey.
  10. Katebits
    10. Posted by Katebits Thu Sep 03, 2009 10:46 pm EDT

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    This is an incredibly interesting post. I wish more members of the main stream media would take the time to read and understand hockey blogs. This is the first thing I've ever read from a MSM member that smartly examines both sides of this issue. Thanks.
  11. jibblescribbits
    11. Posted by jibblescribbits Thu Sep 03, 2009 4:34 pm EDT

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    Accountability in journalists is like honesty in politicians... They all claim to have it, but very few actually do
  12. Wyshynski
    12. Posted by Wyshynski Thu Sep 03, 2009 8:21 pm EDT

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    @ mepex --
    I think this would have been an issue with or without Dave quitting the blog. I think quitting the blog shows someone that was too easily defeated by a little push back from the team. Or someone who could call players names but not face the heat for those comments. And if you're going to blog from the press box, you have to be able to do that.
    I've learned a lot since I started writing about this issue. It's a big tent. I no longer believe everyone should be credentialed, because there are bloggers who don't want to be. But Dave was in the press box. It's a different standard.
  13. TheTick
    13. Posted by TheTick Thu Sep 03, 2009 7:29 pm EDT

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    Come on, Elliotte , you are definitely top 10 in HNIC personnel. Especially since Milbury and Crawford are on board. Number one in unnecessary letters in names.
  14. Matt F
    14. Posted by Matt F Thu Sep 03, 2009 7:11 pm EDT

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    EF + Wysh, I have a few issues here, but one stands out:
    1A - where's this idea coming from that Dave wouldn't be willing to defend what he wrote, face-to-face or any other way? Just because his tone and phraseology was tailored for Covered in Oil readers, rather than Canadian Press subscribers, doesn't imply that at all.
    1B - for every Elliotte Friedman who calls it straight and reports the news without being compromised by his access, there are at least ten whose work is unquestionably less interesting, less enlightening, and less true because of their access, and a very mangled sense of what "professionalism" actually is. EVERY TIME a coach or GM gets fired, there is a flood of stories about what the "real problems" were, most of which have been ongoing for months are are well known to those reporters. And yet not only do they avoid reporting on them before the firing, they steer way clear of the whole issue because of what they know. Thanks to their precious access and professionalism.
  15. Rumpelstilzchen
    15. Posted by Rumpelstilzchen Thu Sep 03, 2009 3:32 pm EDT

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    How does the Stortini line belong in a professional atmosphere? Stortini was born in my hometown, he's my homeboy.
    I like blogging because it's the same as mainstream journalism, except it strips away the pretext of objectivity.
  16. cm
    16. Posted by cm Thu Sep 03, 2009 3:33 pm EDT

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    I'd like to hear what the Oilers have to say. Not that they are right in how they went about what they did or they can excuse what they did, but it is only one side of a story.
  17. m_forbes37
    17. Posted by m_forbes37 Thu Sep 03, 2009 7:32 pm EDT

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    An interesting post., I really appreciate Wyshnyshki getting such an excellent contribution from Friedman.
    Unfortunately the post completely misses the crux of media relations: organizations may have the right to screen and select the media that get access to cover their events; however, once the credentials are issued, these organizations do not have any right to dictate what that resulting coverage might be.
    I don't think live blogging or real time reporting changes this.
    More importantly, this issue between the Oilers and DMFB clearly demonstrates that organizations requires clear, modernized media relations policies that are supprted by effective open communications between the media relations staff and the media.
  18. cm
    18. Posted by cm Thu Sep 03, 2009 3:33 pm EDT

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    @forbes
    You're right to an extent. But the organizations are dictating the coverage by screening the credentials. If you mean censoring the coverage, yeah, that's bs.
  19. P-Ow
    19. Posted by P-Ow Thu Sep 03, 2009 3:30 pm EDT

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    While Friedman does a good job here, it doesn't, as Alice brings up, take to issue what the main problem was here: how Dave was treated. He feels like he was treated incredibly poorly (not because they asked him to stop, but because they threatened to expel him and attempted to intimidate him. That's why he's quitting—not because he doesn't want to stand up for what he wrote or because he had his pass revoked or anything like that, but because they treated him like dirt, and he didn't want to waste his time on them anymore after that.
    The bloggers vs MSM and censorship debates seem to have taken centre stage here, but the real tragedy is that the Oilers acted like stongarmed goons instead of being professional in their conduct.
  20. RoShaCla
    20. Posted by RoShaCla Thu Sep 03, 2009 8:45 pm EDT

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    This actually makes a lot of sense to me. Many bloggers are overly negative towards the teams they are covering just to try and generate some laughs. They can do this because they have no accountability. if I was the oilers and I saw that kind of stuff being written by someone we had given accreditation to, I would flip out as well.
    I'm still on the bloggers side because he tried to reason through it and was refused, but if independent blogs want to be taken seriously they need to provide more then cheap laughs and hyperbole.
  21. Mike W
    21. Posted by Mike W Thu Sep 03, 2009 8:20 pm EDT

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    "If independent bloggers want the access, you can't dish it out without taking it."
    I appreciate the thoughtful response Elliotte, but this kind of sums up what has been misinterpreted in all of this.
    Dave doesn't want access, and rejected after they offered his press pass back. And he's also capable of "taking it."
    That said, the Oilers acted like jerks every step of the way, which has been their M.O. for years (they once detained a guy for writing "trade Lowe" on his jersey, for crying out loud). Dave never made this a campaign or cried "censorship." An important distinction that I think you've missed.
  22. big audio
    22. Posted by big audio Thu Sep 03, 2009 10:04 pm EDT

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    In my view, the Oilers were at fault for allowing a non-professional access in the first place. They allow a non-professional access and then wonder why the person was writing unprofessional stuff. Friedman makes many good points. Sure, the Oilers could have handled it better, they have the right to control who gets media access, but they obviously need to re-examine their views/policies on this issue.
  23. FriendoftheFriendless
    23. Posted by FriendoftheFriendless Thu Sep 03, 2009 4:06 pm EDT

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    If the evidence EF provides is fairly representative, the writer is not professional. What he does hardly resembles journalism or, for that matter, much deep thinking. Maybe not true of all bloggers, maybe not most, but at least many. The Oilers are barely professional. Tempest meets teapot. That said, the sports culture on one side of the border is a stark contrast to that on the other. There's no room for a blogger on press row in Toronto. It's the most exclusive real estate in the country. There might be spots that can be utilized in Montreal only because seats could ring the rafters--there are empty spots at either end of the rink where pro scouts sit. In the US, a lot of NHL press boxes are empty. In Canada you have to justify for your spot. In the US not. Teams like Washington and NYI are just grateful to get any press of any description.
  24. Wyshynski
    24. Posted by Wyshynski Thu Sep 03, 2009 8:21 pm EDT

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    @ Mike W
    Is he capable of "taking it?" He didn't fight the system, and then he quit the blog gig because he was jaded. In no way am I not saying that the Oilers are the big bads here, as I spelled out in the previous post on this matter. But honestly, what we saw here was a clear case of hypocrisy from the Oilers, and instead of calling them out on it, Dave took his live blog and went home.
    Again, every case is different. Not every blogger wants access, not every columnist wants access. But for those that do, you've gotta break the glass ceiling on the elitism, and not back down from corporate drones that want to bully you.
  25. Matt R
    25. Posted by Matt R Thu Sep 03, 2009 6:54 pm EDT

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    At least Friedman knows he isn't considered important on HNIC. Then again, Chris Cuthbert apparently wasn't either.

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