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David Berry is a journalist for Vue Weekly, an independent news and arts publication in Edmonton. Until recently, he was also a blogger for Covered in Oil, one of the best Edmonton Oilers blogs on the Web, which is saying something when you consider the quality inherent in that corner of the hockey blogosphere.

Now, Berry is a symbol and symptom of the continued hypocrisy, idiocy and inflexibility that still incredibly defines many of the relationships between bloggers, NHL teams' media relations foot soldiers and, by proxy, the mainstream hockey media.

In what had been a latent war, muted by slow gains for alternative media and muffled by gimmicks like the New York Islanders' Blog Box, David Berry is the hockey blogging equivalent of Joe the Plumber -- a conversational pivot for a renewed debate.

In the process, he's shown that the Oilers are embarrassingly behind the times when it comes to new-media acceptance. The times, in this case, being circa 1999.

In summary, Berry's dilemma: He was credentialed by the Oilers to cover games from the press box and collect quotes afterward for his publication. At the same time, Berry was also blogging for Covered in Oil, which has been quite critical of the team and management over time. He was live-blogging a game against the Colorado Avalanche from the press box when he was pulled aside by an Oilers PR drone. From Berry on Covered in Oil:

Just before the start of the third, when one of the Oiler press guys pulled me aside and informed me that I'd no longer be allowed in the press box, and that if I didn't have a job to do, he would have had someone escort me out of the building right then and there. I was understandably a little confused as to what was going on, and after a little questioning, he told me that I was not allowed to blog in the press box, as I was there on another media pass.

I apologized and explained that exactly no one had told me about this, and I'd be more than willing to stop doing it in the future if they had a problem with it. That didn't seem to help at all: he got more agitated, reminded me that he could have me thrown out right now, and told me I wouldn't be welcome back. I pressed for a bit more of an explanation, and I was eventually told that the Oilers didn't grant press passes to bloggers unless they were employed by the organization or the NHL, and that I had abused my press pass and wasn't allowed back.

Later, another conversation with an Oilers official included comments like "when the guys upstairs see what you're doing" and "writing stuff like that," which led Berry to believe that censorship has as much to do with this situation as policy had.

Please read Berry's rundown of the incident, as well as his follow up in which he explains why he's leaving blogging. And then know this: The Edmonton Oilers are technically right, morally wrong and otherwise completely wrong in this situation.

They are technically correct that Berry was abusing his press credential. The policy of most NHL teams, and most media relations departments across the sports landscape, is that the publication or media entity is credentialed for an event, along with the individual representing it. From the NHL Draft credential of yours truly:

"This 'Credential' is issued by National Hockey League to 'Accredited Organization' for the sole purpose of providing arena access to an individual with legitimate working function on behalf of ‘Accredited Organization' ... Credential is for use solely in connection with Bearer's news and editorial Event coverage."

Thus, if Berry was doing work for a media entity he wasn't formally representing, or that wasn't accredited by the Oilers, this is a violation.

But the Oilers are morally wrong if this is the tact they're taking, however. It's a technicality, the equivalent of a cop busting you for going 57 in a 55.

Like I said: Welcome to 1999, Edmonton.

Writers in an NHL press box have been wearing multiple media hats since hockey coverage shifted away from print and onto the Web. Hell, at one point I was credentialed for a newspaper while writing for FanHouse, The Fourth Period and Deadspin. I was one job away from being part of that Jamaican family on "In Living Color," but as long as I was professional and clearly there for a job-related purpose there was no reason to play the "credential agreement" card with me. And there shouldn't be for anyone else.

Because had that card been played for the last century, how many sports books would have been written by authors collecting string after games while working for a newspaper? That's technically a violation, if they have a book deal. How many beat writers would be banned from moonlighting everywhere from The Sporting News to HockeyBuzz? And how many writers in the Edmonton press box would still be there, as Naete Segar brilliantly surmised in his coverage of the Berry affair:

On my Google Reader, I have several sites that are compiled by a professional broadcaster or writer who gets his info thanks in large part to their jobs at another outlet -- the Belleville News-Democrat's Norm Sanders' Blues Note By Note, Kelowna Rockets play-by-play man Regan Bartel's Regan's Rant and Kamloops Daily News sports editor Gregg Drinnan's Taking Note, just to name a couple. There is also Coming Down the Pipe!, compiled by Guy Flaming and Dean Millard, media personalities in, wait for it, Edmonton.

At the heart of it, they each do it for the same reason. They have information that they can't fit into the news-hole or a live broadcast, but they know there's appetite for that info. The point is that the Oilers were wrong, and the NHL is wrong, to make an example out of Covered In Oil for simply trying to do its part for the team's fans.

Like I said: hypocrisy. Petty interpretation of the rules aside, the Oilers were otherwise completely wrong in this situation because they, like so many others, continue to misrepresent or underestimate the shift in hockey coverage from mainstream media to alternative media.

My friend Eric McErlain has had the bullhorn on this subject for years, and it was good to see him tee-off on the Berry incident for FanHouse. Because he speaks the truth:

As I'm typing away here, I'm sitting in the press box high above the ice at Verizon Center in Washington, D.C. This is the third year in a row that the Capitals have afforded me the privilege of sitting in the box, a privilege I now share with better than a dozen other bloggers -- both locals and out-of-towners -- who have spent an evening in the box.

Like it or not, this is the way the business is going. The days of ink on paper are rapidly coming to a close, perhaps a lot more quickly than some folks are comfortable with. More often than not, bloggers like me -- and to be brutally honest, far younger -- are the future of the sports writing business. And the folks in the sports PR business need to adjust whether they like it or not.

Hey, at least the Oilers can be thankful no other bloggers picked up this story and ran with it. Well, save for these cats:

Battle of Alberta

Deadspin

Hot Oil

Melrose Rocks

The Program

Battle of California

Cycle Like Sedins

On Frozen Blog

Cult of Hockey

Can't Stop the Bleeding

The Pensblog

HF Boards

Going Five Hole

Oilblobosphere

Boston Blueline

Empty Netters

Wrap Around Curl

Five Hole Fanatics

Dead Fellows

The Big Lead

Pension Plan Puppets

But honestly, other than those 21 sites and several others, really no one noticed ...

This all may be a little too inside baseball for many of the readers who come here for hockey coverage rather than blogger navel gazing, which is why I try to limit this kind of story unless events warrant it.

This warrants it, because it speaks to how you will get your hockey news and analysis going forward. This level of pettiness, this level of blatant censorship would not occur with a mainstream writer backed by his or her newspaper or by the Professional Hockey Writers Association. It's pure bullying, based on a belief that anyone with "blogger" affixed to his or her name is a reckless amateur with no business sharing the same free popcorn with the pros in the mainstream media.

There are actually two battles still being fought here, years after the peace accords should have been signed: Against the corporate team mindset that bloggers are irresponsible and therefore must be minimized or controlled, and against members of the mainstream media that still refuse to accept alternative media (in general) as legitimate colleagues.

I had a back and forth with one such MSM writer (and prolific author) this week over e-mail. He didn't like something I wrote about his work, and he responded not by debating the facts but by going straight for my professionalism and the nebulous label of "blogger."

(For the record: I am a full-time hockey writer with the No. 1-ranked sports site on the Web, and his article was published ... wait for it ... on a Web site.)

Once I started reading lines like "[I've] been in and around the game for 20+ years. Newbie fanboys can blow me" and "Buddy, I've spilled beer on more gms (sic) than you've ever or will ever talk to," I started feeling genuine sympathy for him and every other endangered journalist that acts like a petulant child refusing to share his sandbox.

But in the end, access for alternative media has more to do with the teams than the snobs in the press box. I think David Staples of Cult of Hockey -- an Edmonton Journal blog, by the way -- had a very solid take on the changing relationship between bloggers and teams:

No one has a right to a press pass. You have to apply for one. Organizations can and will pick and choose who they give them to. If they refuse someone, the consequence for the organization is to be accused of unfairness and censorship.

What bloggers do have a right to is free speech (so long as it's within the realm of fair comment, this being Canada after all). So it will come as no surprise that the Oilers might decide to revoke the press pass of some blogger in the future whom management believes is being constantly unfair to them.

In the end, the most critical bloggers may well not get press passes, but they will still have their blogs, their own places to write they like, and that is worth far more than a spot with your name on it in the press box.

Which is why, despite his declaration, here's hoping Dave Berry keeps blogging. And why teams are absolutely foolish not to enter into working relationships with bloggers to temper that criticism. It's smart business, provided they can work past their biases.

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31 Comments

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  1. Peter
    1. Posted by Peter Thu Sep 03, 2009 8:07 pm EDT

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    Who cares. Bloggers are just people with no life and too much time on their hands.
  2. sleza
    2. Posted by sleza Thu Sep 03, 2009 9:55 pm EDT

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    someone in Oilers' organization has forgot to take his pills... in Edmonton, mistreating bloggers = good PR
  3. Sliding Pokecheck
    3. Posted by Sliding Pokecheck Thu Sep 03, 2009 3:05 pm EDT

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    Print beat reporters, online beat reporters, paid bloggers, unpaid bloggers, people who get paid to write online 'here' but do it for free 'there,' lo the myriad commentors -- oy vey.
  4. Cliffster
    4. Posted by Cliffster Thu Sep 03, 2009 3:27 pm EDT

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    "It's pure bullying, based on a belief that anyone with "blogger" affixed to his or her name is a reckless amateur with no business sharing the same free popcorn with the pros in the mainstream media"
    For some reason, I'm not all that surprised given the NHL's ineptitude when it comes to connecting with it's fans. The reality is that bloggers reflect the views of the fans for the most part, and don't churn out the mundane articles that we get from MSM. Good on him for keeping the blog rolling.
  5. desdemona
    5. Posted by desdemona Thu Sep 03, 2009 3:41 pm EDT

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    They've gotten horrible press, but really, what will happen as a consequence to the Oilers organization? Fans can't just quit being fans - unless they're on a bandwagon it's in their blood. Fellow bloggers won't stop reporting on the games that they see, including Edmonton. It's what they enjoy. The MSM will likely leave this story completely alone. And Edmonton and their hypocrital approach to freedom of expression will continue on as is.
  6. big audio
    6. Posted by big audio Thu Sep 03, 2009 10:04 pm EDT

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    Biases, of all types, are the fodder of small-minded people. Unable or unwilling to change, unwilling to adapt, all symptoms of mentally-challenged people....
    Adopt, Adapt, and Improve -- was the motto of King Arthur's Round Table. Now if someone would only tell the NHL.
    It is not surprising however. The NHL's rulers are the very definition of small-minded, mentally challenged selfish greedy people, and it makes perfect sense to see that they condone censorship. Censorship is a haven for those who have something to hide. Again, small-minded people will do small-minded things.
    Keep it up, Wysh. And no, I don't mean that cigar. Good report.
  7. Jim
    7. Posted by Jim Thu Sep 03, 2009 4:43 pm EDT

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    Bloggers are just people with no life and too much time on their hands.
    What does that make people who comment on blogs?
  8. Almost Lewboski
    8. Posted by Almost Lewboski Thu Sep 03, 2009 10:46 pm EDT

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    Hey Cliffster, "I'm not all that surprised given the NHL's ineptitude when it comes to connecting with it's fans". WRONG! The NHL allows it's fans to stream there teams radio broadcast for FREE! The NFL and MLB require a paid subscription. The NHL allows Yahoo! to stream live video feed of selected games for FREE! No other league does that. Just because the Oilers are thin skinned and on the wrong side of this issue don't blame the NHL for not connecting with fans. Go to NHL.com sometime, information overload is more the norm than the exception.
  9. Cliffster
    9. Posted by Cliffster Thu Sep 03, 2009 3:27 pm EDT

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    @ Almost Lewboski
    Yeah, have to admit that you're right there. The Canucks are a good example of letting bloggers run wild, and I think they even have an annual contest to see who the next official blogger will be. My frustration boiled over the the league as a whole, and that wasn't really fair
  10. Scotty Hockey
    10. Posted by Scotty Hockey Thu Sep 03, 2009 10:22 pm EDT

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    This also goes back to the whole fan blog vs. MSM blog thing - there is no money in fan blogs for teams as the writers and the readers of them are going to spend cash on hockey either way. The league feels that MSM can reach those fans who aren't coming to games yet so they will do everything they can to cater to them. Gary Bettman's regime has clearly never been interested in helping out or doing anything for the hardcore hockey fans (see: lockout, ticket prices, Nashville Predators and Winnipeg) so why would they want to help those fans, especially when they aren't endorsing the product?
  11. jerry_31245
    11. Posted by jerry_31245 Thu Sep 03, 2009 4:33 pm EDT

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    Great post. I teach Journalism to teenagers and we will be looking at your post in class. I am trying to show young people that new types of media are the way of the future as print goes by the wayside, but I am also trying to show them to write with responsibility, integrity, and intelligence.
  12. JB
    12. Posted by JB Thu Sep 03, 2009 3:01 pm EDT

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    Working for a MSM outlet here in Canada I can attest that the Oilers are easily the most paranoid and whiney organization in professional sports in this country. They contact my superiors if they are unhappy with their position in the Power Rankings
  13. Dean K
    13. Posted by Dean K Thu Sep 03, 2009 2:55 pm EDT

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    dan boyle is part of a greater mission here in san jose, and last night's come from behind win is part of a bigger mission - 'the plan' as the sharks refer to it. i think it refers to learning how to be champions (which i elaborate on here http://penaltykill.net/blogs/sharks-24-hours-from-low-to-high/ .
  14. lifeinhockeywood
    14. Posted by lifeinhockeywood Thu Sep 03, 2009 6:50 pm EDT

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    I love how cavalier people are, poking fun at bloggers, if they really understood how hockey is viewed by news and sports editors in America. It's a novelty, especially out here on the Left Coast.
    I'd venture to say that it's bloggers that are keeping the fire alive for the NHL, from a journalistic side. With blogs, NHL coverage would be bare online, bar for official team sites. Sure, there are [profane]ty blogs out there. But that means you, the reader, have to be intelligent enough to know the ones that are reputable.
    But don't discount bloggers. Some of us don't have too much time, we don't have ENOUGH. Personally, I have to make time to blog, podcast and make interview videos in addition to my full-time job.
    So chill on the blog-bashing.
    I'm Matt Murray and I approve of this message...
  15. andreasbreuer
    15. Posted by andreasbreuer Thu Sep 03, 2009 2:53 pm EDT

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    If the guy was granted access based solely on his affiliation with an accredited organisation, and solely so that he could report for that organisation, then I don't see the problem with his being booted. Berry should have made it clear from the get-go that he would be doing this in the press box, and certainly the Oilers should have granted him access for it. But he didn't, so they didn't have a chance to sign off on it (or not). His getting kicked out is certainly a bad PR move by the Oilers, but it definitely isn't censorship, and it's absurd to call it morally wrong.
  16. Matty Dubs
    16. Posted by Matty Dubs Thu Sep 03, 2009 7:11 pm EDT

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    andreasbreuer,
    when the guy kicking him out is pointing to the subject matter or point of view of his blogging, then it absolutely is censorship. plain and simple. as such, calling it morally wrong is completely fair. as the author rightly pointed out, the technical right that the oilers had to act is a completely different issue and does not affect the basis for why people think it unjust.
    mw
  17. Fox
    17. Posted by Fox Thu Sep 03, 2009 8:24 pm EDT

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    "But the Oilers are morally wrong if this is the tact they're taking, however. It's a technicality, the equivalent of a cop busting you for going 57 in a 55."
    Eh, and this could be morally wrong (or even just plain wrong, which would be fairly amusing as well) but in a manner grammatically similar to getting popped for 57 in a 55, I think the word you're looking for is 'tack' (like a sailboat), rather than 'tact' (as in what is not on display in the Oiler press box).
    Bullying critics is not limited to bloggers covering the NHL; at your next Yahoo! Sports retreat (hopefully in an AIG sort of locale) go ahead and ask Silver about his relationship with the Oakland Raiders.
  18. carl_vs_mastershake
    18. Posted by carl_vs_mastershake Thu Sep 03, 2009 3:18 pm EDT

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    I will have to post multiple times. Wysh knows that I have worked for a major media cluster for some time. They provide me press access and passes to events when I'm working. Now most people I have worked with, including myself, at one time or another have abused their privileges slightly. Getting free food, an autograph for a friend, or maybe just getting into an empty suite to spend some quality time with a club box waitress. We all knew what we were doing was wrong and probably thought security could be watching, but figured IF I get in trouble I'll just talk my way out of it or grease some wheels with some free cigars or concert tix.
  19. carl_vs_mastershake
    19. Posted by carl_vs_mastershake Thu Sep 03, 2009 3:18 pm EDT

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    This "It's OK if I take liberties here and there" is the standard thinking because 1. I'm not doing anything criminal and 2. It doesn’t hurt the big bosses or revenue. It won't come back to bite me. Now I don't think blogging about how poor trades or moves would have hurt revenue but it probably hurt feelings. As Wysh knows I have many problems with my bosses and a couple with my team, but they will never know because I took 2 minutes to make a yahoo account and not use any info on it to ID me.(using the internet 101). It all comes down to remember what you write can piss people off and if they control your medium you can expect retribution.
  20. carl_vs_mastershake
    20. Posted by carl_vs_mastershake Thu Sep 03, 2009 3:18 pm EDT

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    Case in point; a story was posted about Brodeur’s new helmet on this blog. I wrote a scathing post about Brodeur and his new site. The story was reposted a couple hours later and my post was deleted. When my post disappeared did I cry? Did I email all my friends about it? NO. I knew the editor is a Devils fan and I am a guest on his blog. I don't have any rights on this blog if he doesn’t want me to have them. The same rules were true for Mr. Berry when he was in the arena. It’s unfortunate.
  21. carl_vs_mastershake
    21. Posted by carl_vs_mastershake Thu Sep 03, 2009 3:18 pm EDT

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    Now Blogging. Bloggers are like guns in the Wild West. They are everywhere and have no regulation. Anyone can write a blog. How does one become a blogger? Is there an institution or exam? If teams wanted to include bloggers do they let 3,000 people come to the arenas for free and write similar boring blogs? If a print writer angers a team, that team stops answers his question at press conferences. The team has some control. Just like they control if you can bring in outside food or recording equipment.
  22. carl_vs_mastershake
    22. Posted by carl_vs_mastershake Thu Sep 03, 2009 3:18 pm EDT

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    Companies and teams use blogs as PR stunts not because the world needs to know what's happening. That's what advertising is for. Bloggers are good for hosting discussion boards on topics. Think about blogs you have read. You read blogs about subjects you know, are interested in, and for other opinions on these topics. If you are interested in hockey you will read its blogs. Equestrian enthusiasts won't find a hockey blog and rethink how they will spend their sports dollars just like if you came across one of their blogs.
  23. twoeightnine
    23. Posted by twoeightnine Thu Sep 03, 2009 10:25 pm EDT

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    Kudos Greg. Excellent coverage of this.
  24. Wyshynski
    24. Posted by Wyshynski Thu Sep 03, 2009 8:21 pm EDT

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    @ carl_vs_mastershake --
    For the last time: I can't delete comments. I have no ability to, I don't know how to. If your comment was here, and then it wasn't, then it's because of the 10,000 different glitches and quirks in the commenting system. It's not because you made fun of the goalie of my favorite team. Trust me.
  25. Rumpelstilzchen
    25. Posted by Rumpelstilzchen Thu Sep 03, 2009 3:32 pm EDT

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    Alberta's our own little facist fiefdom. I lived there (for 9 months), and then escaped from Alberta, Kurt Russell-style.
    Yet, go Oil.

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