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Super Value Plan sounds like something translated from the original Japanese, but it's actually the Columbus Blue Jackets' new campaign to somehow convince fans to purchase tickets in a massive recession -- with just 14 easy installments of $10!

The plan allows fans to purchase two tickets to three weekend games. From the Blue Jackets, here's how it works:

The packages available include a pair of tickets in the same seat locations for each game. Packages with seats in the Upper Bowl (Areas E and F) at Nationwide Arena are priced at $150 or $10 per week, while packages with seats in the Lower Bowl (Area C) are $300 or $20 per week. There are no additional ticket fees or postage charges.

The payment plan will work as follows. The first payment will be due at time of purchase and the payment plan will begin on Monday, December 29. Fans can choose either an automatic checking account deduction or credit card charge that will take place every Monday through March 30 (14 weeks). Fans also have the option to pay in full at the time of purchase.

While it's no mortgage bailout, the plan is pretty innovative in tough economic times. Everyone suffers a little sticker shock in their lives; but when that high-end flat screen TV can be yours for the price of a dinner at Burger King over the course of 60 months, you tend to get over it.

But the plan is also really, really, really disturbing and symbolic of the economic poop-storm that's swirling around professional sports. Forget that these games are on the weekend, which should usually sell themselves; we're talking about having to encourage fans to buy tickets to see the Detroit Red Wings and Chicago Blackhawks on a weekend. That's absolutely stunning, but the Blue Jackets (28th in attendance) are just a few fans in average attendance (13,781) above the Nashville Predators (29th).

This what happens to a fan base in a bad economy with a team that's never made the playoffs.

There was more economic sunshine from the NHL Board of Governors meeting in Florida.

Several NHL owners sounded like they needed electroshock therapy after exiting the BOG meetings on the economy. From the Globe & Mail:

Though the governors insist the current season's revenues are largely insulated from the deepening recession, Boston Bruins owner Jeremy Jacobs, the chairman of the board of governors, said: "Business is going to be difficult in Boston next year, I know. And it's difficult now."

Ottawa Senators president Roy Mlakar described the presentations as "enlightening" and "in some ways, it's a little depressing." He added that the session was unlike any of the others he has attended in the past.

"The discussion was even more global than North American or related to hockey," Mlakar said. "It's really what's going on in the world, even on how it's impacted on China, Japan, other countries. This wasn't just hockey-related today ... we have never been in this position in my 20-who-knows-how-many years in the National Hockey League, we've never seen anything like this." 

Two interesting notes emerged from yesterday's session.

The first concerns the Buffalo Sabres, who are in full-on denial that the team is for sale and that it would even be sold to someone who wants to relocate it. But could Buffalo share the Sabres with another city? Damian Cox of the Toronto Star received an interesting quote from managing partner Larry Quinn regarding that idea:

But Quinn didn't deny that Sabres owner Tom Golisano has been approached by a variety of investors about selling the team and said the club has examined the concept of playing some of its games outside of Buffalo.

"People have suggested that to us," he said. "But (Hamilton) is not our market. It's the Toronto Maple Leafs' market. From time to time we've played some exhibition games and we've done a lot to encourage cross-border fans.

"In theory, (playing games in Hamilton) is a nice idea. But it's not really where we are right now."

When it comes to the long-term future of the Sabres, however, Quinn rejected any suggestion that the hockey team is in a similar position to that of the Bills, an NFL team with an aging owner, a worn stadium and a shrinking market. "While there may be speculation about the Bills, there shouldn't be any about the Sabres," he said.

Finally, Pierre LeBrun of ESPN reported on the BOG's discussion about the European Champions League, and if the NHL might invest in it:

The new Champions Hockey League in Europe, which is in its first season of operation, was discussed. The league is similar to the soccer version, where club teams from all over Europe and Russia compete in a season-long tournament.

We find it intriguing to say the least that the NHL discussed the merits of possibly investing into a part-ownership of the league.

"It's interesting. It's a good concept that's over there," said Colin Campbell, the NHL's executive vice president and director of hockey operations. "The owners found it interesting.

At this point, it's only an idea, but if the NHL does indeed buy into the Champions Hockey League, it only further strengthens the notion that it continues to eye possible European expansion one day. As it is, six NHL teams are expected to open the regular season with games in Europe next fall.

Wonder what the installment plans look like for Helsinki tickets ...

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21 Comments

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  1. GT
    1. Posted by GT Thu Sep 03, 2009 4:14 pm EDT

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    Layaway for hockey tickets? Never thought I'd see the day!
  2. Tacks
    2. Posted by Tacks Thu Sep 03, 2009 3:51 pm EDT

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    Buffalo draws a LOT of canadians, but from the niagara region more than the hamilton area.
    Also, if the NHL decides to undergo any material expansion, they better start giving votes to the season ticket holders like the insurance policyholder model. Because we all know who's paying for these ex-lawyers to feel like M&A dealmakers.
  3. Blackcapricorn
    3. Posted by Blackcapricorn Thu Sep 03, 2009 3:08 pm EDT

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    This is one more reason to leave NYC. There will never be a ticket promotion like this unless your last name ends with "anders".
  4. banginpanger.com
    4. Posted by banginpanger.com Thu Sep 03, 2009 4:04 pm EDT

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    Sometimes I wonder what people are thinking when they buy tickets, I just picked up 2 lower bowl seats for tomorrow nights Caps/Bruins tilt, for 30 bucks a piece on Stub Hub. Just 2 days before the game!
    There are so many avenues to get tickets anymore, I can't even imagine paying face.
  5. grijzevos
    5. Posted by grijzevos Thu Sep 03, 2009 4:13 pm EDT

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    For the love of God, enough with the Euros already.
  6. Dynamo38
    6. Posted by Dynamo38 Thu Sep 03, 2009 4:45 pm EDT

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    While the payment plan seems like something designed more for a car payment or a mortgage, I can confidently say that if my Caps seasons tickets weren't offered on a monthly payment plan I wouldn't be able to afford them all at once. I feel bad for Buffalo fans if the rumors become more than just that. Escaping from the stress of everyday life and work by going to cheer for my favorite team is something I truly cherish and just the thought of not being able to do that (especially this time of year) would be devistating.
  7. Chris
    7. Posted by Chris Thu Sep 03, 2009 3:26 pm EDT

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    I think I would put down $11 for each payment, that way I could get popcorn too.
  8. Saro G
    8. Posted by Saro G Thu Sep 03, 2009 2:46 pm EDT

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    Contract, baby, contract!
  9. Kenneth G
    9. Posted by Kenneth G Thu Sep 03, 2009 4:50 pm EDT

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    the jackets shot themeselves in the foot this season when they *raised* ticket prices before the season and eliminated many group discounts, including all "half-price" games and all discounts for any seats less than $36. now they are cutting prices to try to get fans back, but the money grab soured a lot of fans. why get only a $1 discount on a $36 upper bowl seat when you can pick up a lower bowl seat from a scalper for $20-25 most nights? this is especially true when half or more of the concession stands in the upper bowl are closed and you have to walk half way around the arena just to get a burger. instead of lowering ticker prices and making money off concessions, the team is just running more anti-scalper fear ads both in the arena and on tv, implying that all scalper tickets are fake.
  10. carl_vs_mastershake
    10. Posted by carl_vs_mastershake Thu Sep 03, 2009 3:18 pm EDT

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    I personally dislike Columbus ever since the bring your daughter to a game promotion, that has prompted every team now have fishing trawler nets to block people's views and snare low flying aircraft. Maybe Columbus should give up on the cornball family stuff and start catering to that college across the street. Have hockey games turn into a big party. Let college girls in half price, Start beers(The Beast or Natty Ice) off a $1 and raise the price 0.25 every time someone uses the bathroom. Beat the clock TV time out Ramen Noodle specials. Still have free t-shirts because that's just one more day till laundry day, Have funnel races with sections from the top tier to lower bowel on one side VS an upper and lower section from the otherside. Change the name from the Blue Jackets(seriously) to something mean like the Skull Crushers(see first sentence). Finally replace that goofy cannon with a donkey show. Then I will consider seeing a game in Ohio.
  11. Hans Gruber
    11. Posted by Hans Gruber Thu Sep 03, 2009 2:58 pm EDT

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    I don't think the price of tickets is the issue. Try an perenially non-playoff qualifying team and $5 for a freaking soda. Want to make a statement, slash concession prices.
  12. Kor L
    12. Posted by Kor L Thu Sep 03, 2009 9:59 pm EDT

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    I live in Cleveland and have been to 3 Blue Jackets games my entire life. 2 this season (canucks and caps.) My record is 3-0 at CBJ games. They actually have a winning record at home. It's a great facility, great people, smart and polite fans that know the game and the players. The CBJ may not be be able to compete with the better teams some nights, but let me tell you they give it there all. Once this team makes the playoffs, attendance will thrive. With so many promising rookies (mason and brassard rookies of the month respectively) they WILL make the playoffs.
    And the cannon is awesome.
    In regards to this promotion, its not for me. I pay 25$ for lower bowl seats with my college id. Yes, I paid 25$ to see Ovi get shut out by the CBJ. and I was 10 rows away.
    GO BLUE JACKETS
  13. denzo45
    13. Posted by denzo45 Thu Oct 01, 2009 6:54 pm EDT

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    I would have to say that European expansion is the dumbest thing that the NHL could do. It would cause more revenue issues with teams that are supposed to play in their home arena. Honestly, who the hell would follow their team overseas to see a game? We need to keep the teams on our own soil. As for Columbus, I have been a fan since they came around, because it was either watch the Cleveland Lumberjacks/Lake Erie Monsters trainwreck of a minor league hockey team, or an actual NHL team. Given that the Jackets haven't played like an NHL caliber team in their short existance, I do feel that Columbus is a good hockey market, and they do need to do something to get the fans to come in, WINNING would help greatly as well. Its too bad that the tools they added this year to help Nasher haven't helped as much as once thought, but there are a few bright sides, such as the rookies, like Brassard and Mason, who have helped keep CBJ from completely falling out of the race.
  14. Johnathan B
    14. Posted by Johnathan B Thu Sep 03, 2009 4:38 pm EDT

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    how can columbus have a franchise before death valley does?
  15. Sobu
    15. Posted by Sobu Thu Sep 03, 2009 9:31 pm EDT

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    If you call within the next 10 minutes we'll throw in the miniature ShamWow, a $30 value, for free!
    Does paying off the $150 boost your credit score?
  16. Hamilton Tigers
    16. Posted by Hamilton Tigers Thu Sep 03, 2009 3:10 pm EDT

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    The Sabres need to focus on Rochester, NY as a secondary market - both Buffalo and Rochester are approaching the same size of population (about 1 million each - Buffalo is shrinking, and Rochester is growing).
    I live just over the border from Buffalo, and as I mentioned last week in a post that I can see the HSBC Arena complex from my house, but I am in the Toronto Maple Leafs market. The NHL needs to adopt rules for TV markets that extend past internationally borders. Many fans at Sabres games are indeed Canadian (they even sign O Canada before every game), but they have absolutely NO media presence in Niagara, Canada.
    The Sabres need to push for a media market on the Canadian side of the border.
  17. Rumpelstilzchen
    17. Posted by Rumpelstilzchen Thu Sep 03, 2009 3:32 pm EDT

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    If a whole bunch of team fail simultaneously, then they can be moved to Europe to comprise a Euro division. But you'd need half the teams to go over there, and then play NL & AL style formats.
    Really, how is Euro expanion possible without superfast (non-existent) air travel?
  18. GVolk
    18. Posted by GVolk Thu Sep 03, 2009 4:08 pm EDT

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    I hate the cannon...it's ridiculous...
  19. 5 4 fighting
    19. Posted by 5 4 fighting Thu Sep 03, 2009 4:01 pm EDT

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    So the cap goes down, down down and the flames go higher
  20. mgorek@...
    20. Posted by mgorek@... Thu Sep 03, 2009 7:17 pm EDT

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    still not worth it to see a team that's never made the playoffs, in a city that sucks... stick it up your a$$ c-bus.. you suck and so does your college football team. Way to blow the big one.
  21. tlhockeyhound
    21. Posted by tlhockeyhound Thu Sep 03, 2009 10:12 pm EDT

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    As an original season ticket holder with 4 lower bowls seats where I paid a $3000 PSL fee for each seat that allows me the privledge to pay full face value upfront each year, I am so happy to see the team provide bargain tickets to the casual fan with no stake in the team. I really am.... However, what is my reward for my support over the years... seeing seats around me scalped for $30 or less on any given night, the ability to purchases other event tickets before the general public, the gaurantee of getting the free trinkets that are given away at games, signed memrobilia that I must wait in line to recieve if I pay for my tickets in full upfront each year, discounts on the over priced stuff in the gift shops, and a team that has performed ........well you know that story. Thanks for supporting us too management.

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