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Fri Sep 12, 2008 3:50 pm EDT

Bruins' third jersey is pretty much a shameless money grab

By Greg Wyshynski

The Boston Bruins' new third jersey, in this shot provided by Hub Hockey, just reinforces our belief that alternate sweaters are a shameless way to bilk dedicated fans out of their hard-earned dollars. Some teams, like Phoenix, may actually get a better looking jersey out of the deal. But they serve no other purpose for the Bruins.

Perhaps this nearly all-black sweater would make sense if the Bruins still wore white at home; alas, they currently wear this jersey, so the difference between the regular boring jersey and this spiffy "special occasions" one are a few stripes, some strings and a step down in quality of logo.

(Maybe we're just a little creeped out by the fact that our dear Milan Lucic looks like the lovechild of Happy Gilmore and Jimmy Fallon in this photo.)

We haven't pimped Hub Hockey much here, but it looks like a pretty great Bruins blog. Its coverage of the "State of the Bruins" fan event was a solid read, revealing that Cam Neely told the crowd that to solve the "one-beer limit" at Bruins/Montreal Canadiens games, there will be "no beers for Habs fans, while the Bruins fans receive the extras." Hub Hockey also takes new NESN Bruins reporter Naoko Funayama to task for failing to pronounce Zdeno Chara's name correctly in this report. ("Zay-no?" Seriously?)

More about the Bruins fan forum from The Patriot Ledger and Stanley Cup of Chowder.

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37 Comments

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  1. Leahy
    1. Posted by Leahy Thu Sep 03, 2009 9:27 pm EDT

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    shameless money grab? that's unpossible!
    /Ralph Wiggum
  2. fontaine-grenouille
    2. Posted by fontaine-grenouille Thu Sep 03, 2009 9:41 pm EDT

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    so sad considering the B's normal black jersey is the best new rbk edge design of the league.
  3. hockeytown blood
    3. Posted by hockeytown blood Thu Sep 03, 2009 7:23 pm EDT

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    Talk about kicking a team when they're down. FUGLY.
  4. Tardell Scorpion
    4. Posted by Tardell Scorpion Thu Sep 03, 2009 4:47 pm EDT

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    i liked the bear head better. the color scheme kind of sucked but the head ruled.
  5. Nael Masood
    5. Posted by Nael Masood Thu Sep 03, 2009 7:32 pm EDT

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    I dunno, I like it. The B's alt logo is a nice tribute to one of their earliest logos (see: http://sportslogos.net/logo.php?id=225), so seeing it as the primary logo on the team's jersey is perfect fine to me.
  6. Boston
    6. Posted by Boston Thu Sep 03, 2009 8:08 pm EDT

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    That is sooo ugly. They should spend more time pasting together a quality team and less time designing alternate shirts. This shirt epitomizes the Bruins. Mind you, I've been a huge fan for years and I'm getting a little tired of the poor showing. Let's go B's! Let's win some games and make a solid playoff run...that's how you'll sell more jerseys.
  7. DMac
    7. Posted by DMac Thu Sep 03, 2009 4:19 pm EDT

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    Greg,
    Please learn the definition of the word "bilk."
    Thank you,
    -Management
  8. billywa
    8. Posted by billywa Thu Sep 03, 2009 3:15 pm EDT

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    Still beats the pajama look of their first "3rd jersey" with the saw tooth theme and teddy bear on the chest!
  9. Wyshynski
    9. Posted by Wyshynski Thu Sep 03, 2009 8:21 pm EDT

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    @ DMac ---
    "To cheat out of something." To cheat out of, say, money, with a "new" uniform.
  10. B&gbleeder
    10. Posted by B&gbleeder Thu Sep 03, 2009 7:23 pm EDT

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    Meh, I like it better than the old 3rd. That one was embarrassing. Hey Wysh, when are you gonna try putting some line comninations for the teams?
  11. knucklehead
    11. Posted by knucklehead Thu Sep 03, 2009 4:37 pm EDT

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    Yes son, you may have 2...
  12. DMac
    12. Posted by DMac Thu Sep 03, 2009 4:19 pm EDT

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    You do realize the "old" uniforms will still exist. The introduction of a third jersey does not immediately obsolete the standard home and away jerseys.
    All that aside, welcome to the business of proffesional sports. The product on the ice/ field isn't the only source of revenue for these franchises. They make money by selling new products. To say the fans are being "bilked" out of their hard earned money is a stretch. Is Motorola "bilking" their customers out of their hard earned money every time they introduce a new phone? Is Honda's practice of updating vehicle models on an annual basis the greatest cheat in the automotive world?
    Why don't you challenge yourself for once and write an article with some substance.
  13. MALKINTENT 71
    13. Posted by MALKINTENT 71 Thu Sep 03, 2009 8:06 pm EDT

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    Thats one ugly jersey.
  14. Phinneus
    14. Posted by Phinneus Thu Sep 03, 2009 4:35 pm EDT

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    If they cannot make any money selling out the Garden, they won't make much pedaling new duds!
  15. driven_to_violence
    15. Posted by driven_to_violence Thu Sep 03, 2009 3:48 pm EDT

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    the just swapped the shoulder logo to the chest and put the spoked b on the shoulder. most lazy design ever but at least it's simple and not too distracting.
  16. E
    16. Posted by E Thu Sep 03, 2009 9:12 pm EDT

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    When she said Zdeno, there could have been a soft "D," most North Americans overpronounce the D anyways.
  17. John G
    17. Posted by John G Thu Sep 03, 2009 3:01 pm EDT

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    please delete this thread.
    It serves ZERO purpose other then take up space on a server somewhere. WHO CARES... DONT BUY IT!
  18. gbrobagelman
    18. Posted by gbrobagelman Thu Sep 03, 2009 4:06 pm EDT

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    U.....g.....l.....y.....
  19. John M
    19. Posted by John M Thu Sep 03, 2009 4:39 pm EDT

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    lol. milan lucic looks like john travolta after he smoked a joint in this pic. I agree, this jersey is crap, I still like the B's old 3rd Jersey with the bear head...
  20. Willy
    20. Posted by Willy Thu Sep 03, 2009 4:18 pm EDT

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    If they'd put that logo on their ORIGINAL vintage jersey background,( the one with the big stripes on the chest and bottom), it would look a hell of a lot better. The actual original one would be good too. Teams want to make money by marketing new stuff, but they're missing out on a lot of money by not remarketing the OLD OLD stuff. Every team's old stuff is awesome!
  21. Blacktastick
    21. Posted by Blacktastick Thu Sep 03, 2009 4:23 pm EDT

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    Isn't it the point of all professional teams to make money. Hey if you dont like it, DONT BUY IT.
  22. Bluelander
    22. Posted by Bluelander Thu Sep 03, 2009 7:47 pm EDT

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    Wow. I actually agree with what Greg had to say... =O
  23. WAD
    23. Posted by WAD Thu Sep 03, 2009 4:31 pm EDT

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    Holy CRAP! Puke Dummy is now guilty of plagiarism.When it comes to writing,he doesn't know whether to S--T or wind his watch.A totally illiterate dolt.Why is it that those that are useless,have to somehow sneek through the back door and land a job like this,only to prove time and time again what an inferior,out of their league loser they truly are.Hiding behind a job or a title doesn't fool anybody Poof Doorknob.You expose your lack of intellect,every time you hit a key.
  24. WAD
    24. Posted by WAD Thu Sep 03, 2009 4:31 pm EDT

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    holy crap! puke dummy is now guilty of plagiarism.when it comes to writing,he doesn't know whether to s--t or wind his watch.a totally illiterate dolt.why is it that those that are useless,have to somehow sneek through the back door and land a job like this,only to prove time and time again what an inferior,out of their league loser they truly are.hiding behind a job or a title doesn't fool anybody poof doorknob.you expose your lack of intellect,every time you hit a key.
  25. redwinger
    25. Posted by redwinger Thu Sep 03, 2009 4:48 pm EDT

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    Good point Blacktastick. Dont buy the sweater then if you dont like 'em. It beats the Winnie the Pooh sweater from a few years ago! Who has the code for NHL 09 3rd sweaters?

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