March 30, 2008
The Dallas Cowboys and owner Jerry Jones may have a title before they even kick off in their new stadium — the holder of the biggest naming rights deal in sports history.
The current top spots go to the Barclays Center, future home to the NBA's New Jersey Nets, and Citi Field, where Major League Baseball's New York Mets will play in 2009, each pulling in 20-year, $400 million contracts.
"I would think the Cowboys would expect at minimum what's been done in New York and look to exceed it," said Jim Biegalski, who specializes in naming rights for Millsport, a Dallas-based sports marketing firm.
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