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State Farm Commercial Packer Fan Says: Go Pack Go!
Is the crazy Packer fan banging on the window in the current Aaron Rodgers commercials really a Packer fan? With three words on his Facebook page, Adrian Martinez let me and the whole world know. Even though he lives and is based out of New York, Martinez let a "Go Pack Go" cheer out.
The actor who plays the cheesehead-wearing Green Bay Packer fan in the State Farm "Discount Double-Check" commercials is actually a serious actor and produce with dozens of film and movie credits on his resume. Is it a real love of the Green Bay Packers, or is Martinez making a business decision by rooting for Rodgers' and the team's success? I would have to say a little of both.
He's been in such movies as "Theo", "Piranha 3D" and "Cop Out", but is this bit part in a commercial for an insurance company his most memorable work? It is to Packer fans, and he really steals the show with his antics at the conclusion of each spot.
A third spot will debut during the playoffs this weekend, this one featuring Clay Matthews. The first sport ran throughout the season and has insurance customers making fun of Rodgers' signature touchdown move and calling him a "robot" after he tries to defend himself. The second part aired during the games last week and featured defensive lineman B.J. Raji.
State Farm couldn't be pleased with the success of the commercials. "We are protective of who we partner with," said Tim Van Hoof, who is from Wisconsin and is State Farm's assistant vice president for marketing communications. "We saw the way Aaron conducted himself on and off the field. He was the guy in waiting and became the guy. That was a demonstration of his character."
It also helps that Rodgers not only throws touchdown passes by the bushel, but he can play the straight man. "The great thing about Aaron is that he doesn't mind being a little self-deprecating," Van Hoof added. "We're stealing one of his moves, so to speak, and using it as the Discount Double Check. That continues. We just had some fun with it."
These second and third commercials were filmed during the off week the Packers had after the regular season and were filmed right in Green Bay.
Might a Super Bowl appearance call for a fourth spot to be produced? Who knows, but look for more Packer players to try and create more signature moves of their own along the way. My suggestion would be to invite Donal Driver to be in the final spot, doing his first down motion move. Rodgers and Driver have been a great combo on the field for years, they might be the perfect combination on the television screen as well. Plus we could see what Martinez could pull out of his bag of tricks once again.
Either way, Rodgers and State Farm have done something that is almost as hard as going 15-1 in an NFL season, they scored a touchdown together in the marketing world.
Rick Limpert covers sports, technology and events in and around sports. He's a Packer fan who enjoys the occasional commercial. He can be followed on Twitter at @RickRoswell
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