Record viewership, social media reach for Super Bowl
NEW YORK (AP)—An estimated 114.4 million people watched New England’s thrilling win over Seattle, making it the fifth time in six years that a Super Bowl game has set a record as the most-watched event in U.S. television history.
The Nielsen company said the game’s viewership exceeded the record of 112.2 million set last year, when Seattle beat Denver.
The game also set records for social media reach. A stirring comeback by New England and game-saving interception in the final minute kept viewers glued to the set.