Shutdown Corner - NFL

In 1962, Cleveland Republic Steel suggested to the Steelers that they adopt the Steelmark logo as their official logo. The Rooneys like the idea, and soon, the the Steelmark logo that belonged to the American Iron and Steel Institute also belonged to the Steelers.

They wanted to put it on their helmets, but the fashion-conservative Rooney family, not wanting to to do anything too flashy or daring (understandably, since we're talking about Pittsburgh here, where they've only just now started to believe that people without moustaches could be decent, trustworthy people), experimented first with just putting the logo on one side.

That way, if the people of Pittsburgh turned out to not be ready for such a fashion-forward move, they could just, I don't know ... move to other side of the stadium and look at the blank side.

Myself, I rather like the three touching hypocycloids. They make use of the three primary colors, the very bedrocks of our visual abilities, and there's meaning behind each hypocycloid, too.

When the Steelmark logo was created, U.S. Steel attached the following meaning to it: Steel lightens your work, brightens your leisure and widens your world. The logo was used as part of a major marketing campaign to educate consumers about how important steel is in our daily lives. The Steelmark logo was used in print, radio and television ads as well as on labels for all steel products, from steel tanks to tricycles to filing cabinets.

In the 1960s, U.S. Steel turned over the Steelmark program to the AISI, where it came to represent the steel industry as a whole. During the 1970s, the logo's meaning was extended to include the three materials used to produce steel: yellow for coal, orange for ore and blue for steel scrap. In the late 1980s, when the AISI founded the Steel Recycling Institute (SRI), the logo took on a new life reminiscent of its 1950s meaning.

Coal isn't yellow, but whatever. Let's not split hairs.

Anyway, the fans didn't object, and the Steelers followed the adoption of the logo with two other tweaks: They changed their helmets from gold (you saw these when the Steelers wore throwbacks this past year) to black, and they got the American Iron and Steel Institute to let them put "Steelers" in the logo, as opposed to just "Steel." That happened in 1963, and since then, things have remained unchanged.

You combine that kind of history and consistency with the overwhelming amount of quirk in the Steelers helmet, and I do believe you've got an undisputed champion here. It's quirk city on the side of Ben Roethlisberger's head. Observe:

• It's the only professional helmet to use a logo that was once a corporate logo before it became a football team logo (other than the short-lived and now defunct Miami Hooters of the Arena Football league).

• It is the only helmet in the NFL to have a logo on one side, but not the other.

• There are two colors present in the helmet logo that exist nowhere else in the Steelers uniform: red and blue.

It's extremely unique, it's got an interesting backstory, and obviously, there's a lot of winning tradition behind it. It succeeds on every front, and is something that's kind of evolved organically out of the town itself to become a powerful and iconic sports logo.

Thankfully for the local football team, Pittsburgh was, in the 60s, a city known for the hard, durable, solid steel it produced. If Pittsburgh had been a city known for cotton, latex, or their burlesque shoes, franchise history could've been totally different.

Previously:
The Honorable Mentions
#11: Buffalo Bills, '65 - 73
#10: Edmonton Eskimos, '70 - Present
#9: San Diego Chargers, '61 - '73
#8: Iowa Barnstormers, '95 - Present
#7: Cincinnati Bengals, '81 - Present
#6: Philadelphia Stars, '83 - '85
#5: Dallas Cowboys, '77 - 'Present

#4: Houston Oilers, '75 - '80
#3: Tie: Green Bay Packers and Indianapolis Colts
#2: Tampa Bay Buccaneers, '76 - '96

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216 Comments

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  1. RussT
    1. Posted by RussT Thu Sep 03, 2009 8:56 pm EDT

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    It's been fun following the count down. I can't disagree, but I just have to wonder why the Bears, Chiefs and the Raiders didn't make the list.
  2. Mickey D.
    2. Posted by Mickey D. Thu Sep 03, 2009 7:14 pm EDT

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    Earlier I was thinking, "I can't believe he's going to leave out the Steelers... they only have their logo on one side!"
    And you didn't let me down. Although I still think Pat Patriot should have been in the top 3.
  3. Braden
    3. Posted by Braden Thu Sep 03, 2009 3:12 pm EDT

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    I was afraid you were going to leave the Steelers off your list when you said in the Barnstormer's piece that it didn't look like a steel worker's helmet. Glad I was wrong.
  4. Cian
    4. Posted by Cian Thu Sep 03, 2009 3:25 pm EDT

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    no argument here: classy in way that makes you want to take out for dinner, down to earth in a way that makes it highly possible that that will be a fried chicken dinner, maybe cheap mexican.
  5. WFL/USFL
    5. Posted by WFL/USFL Thu Sep 03, 2009 3:29 pm EDT

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    Agree with everything MJD. Thanks for a great series.
    l was holding out hope that the Pittsburgh Maulers logo would have been chosen numero uno.
    How about a #1a and a #1b??
  6. baller13zg
    6. Posted by baller13zg Thu Sep 03, 2009 10:58 pm EDT

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    sweet.
  7. insomniacslounge
    7. Posted by insomniacslounge Thu Sep 03, 2009 3:41 pm EDT

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    One thing I've never understood but have been too lazy to look up: how is one of the 3 main components of steel "steel scrap?" If that's the case, how was the first sheet of steel ever made?
    It's a chicken/egg thing.
  8. Tim
    8. Posted by Tim Thu Sep 03, 2009 3:34 pm EDT

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    Ironically enough, the image of the Steeler helmet here is inaccurate.
    The logo is shown on the left side, when it is actually only on the right.
  9. Jon H
    9. Posted by Jon H Thu Sep 03, 2009 4:40 pm EDT

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    thats bs whoever wrote this bs is a steelers fan. their helmet sucks and so do their jerseys. dead last behind the browns helmets
  10. mc17
    10. Posted by mc17 Thu Sep 03, 2009 7:13 pm EDT

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    The “moustaches” comment was stupid. When you attempt a witty joke, here’s a tip; know what you’re talking about.
  11. Jorge C
    11. Posted by Jorge C Thu Sep 03, 2009 4:41 pm EDT

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    that browns fan is just jealous because his team doesn't have any championships and the helmet just simply sucks, there is nothing to add to it, it is so simple that doesn't has any logo or story behind it.
    steelers always beat them when the moment of truth arrived.
  12. Brad
    12. Posted by Brad Thu Sep 03, 2009 3:30 pm EDT

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    I thought he was gonna leave out the Steelers........... that's awesome he put it #1!!!!!!!!!!!!!!!!!!!!!!!!!
  13. Rhonda
    13. Posted by Rhonda Thu Sep 03, 2009 8:38 pm EDT

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    "Extremely Unique"?!?!? Since "Unique" means one of a kind, what does it mean to be extemely one of a kind? Check your dictionary the next time you use such big words like "Unique."
  14. w.a.s.p.
    14. Posted by w.a.s.p. Thu Sep 03, 2009 4:29 pm EDT

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    You got it right !
    My favorites have always been the Steelers #1 and the white Chargers helmet #2.
  15. JEM1
    15. Posted by JEM1 Thu Sep 03, 2009 4:52 pm EDT

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    This is BS...Hell even the Lions helmet looks way better than the Steelers
  16. JEM1
    16. Posted by JEM1 Thu Sep 03, 2009 4:52 pm EDT

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    I mean c'mon...this is stupid...the stealers? How dumb. Rub down Pittsburg a little more. Let me guess, your next ten best will be of stadiums with the ketchup factory at number one...Stupid
  17. Ra O
    17. Posted by Ra O Thu Sep 03, 2009 8:29 pm EDT

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    High Sulfur coal has a yellow tint before used.
  18. Jon
    18. Posted by Jon Thu Sep 03, 2009 8:55 pm EDT

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    Unless Big Ben has his helmet on backwards Tim I'm pretty sure there is no irony to the picture....
  19. Snake
    19. Posted by Snake Thu Sep 03, 2009 9:54 pm EDT

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    I doubt it, 19. There's no way Heinz can be number one with it's POS field. Other than that though, it's a pretty good stadium.
  20. Victoria
    20. Posted by Victoria Thu Sep 03, 2009 3:25 pm EDT

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    I agree with JonH..This has to be the most boring helmet!Even if I weren't a Bengals fan I'd still hate it & the team cause they had to cheat to get their 5th ring!!!!!I live around a lot of Steelr fans& they aren't even proud of that win against the Seahawks...The helmets pathetic & so is the WHOLE team!!!!!!Browns have championship games,I think 4 or 5,they just didn't call it the superbowl yet,jacka--s!WHO DEY!!!
  21. H- November
    21. Posted by H- November Thu Sep 03, 2009 4:34 pm EDT

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    That was a pretty cool countdown....but the Pats old helmet should have been there. You know, the one they had when people outside of Boston actually liked them. And the Vikings just because of the color would have been a good choice. The best, though, is most certainly the Steelers! ..... A great team that
    continues to be great....others are jealous that their franchise hasn't been as great. Very cool!!!
  22. MICHAEL P
    22. Posted by MICHAEL P Thu Sep 03, 2009 3:23 pm EDT

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    Da Steelers Helmet is plain and simple BAD-A$$ for the same reason we don't have cheerleaders....You dont put n your best clothes and bring your girlfriend to a fight...
  23. jonnyredshorts
    23. Posted by jonnyredshorts Thu Sep 03, 2009 4:40 pm EDT

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    should be called the SHUT-UP Corner..this guy doesn't know anyting about cool helmets
  24. Doom Tints
    24. Posted by Doom Tints Thu Sep 03, 2009 4:09 pm EDT

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    Only you could forget the old Patriots helmets.
  25. ray j
    25. Posted by ray j Thu Sep 03, 2009 2:43 pm EDT

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    isnt this list supposed to be the "coolest helmets" not the most unique

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