The NFL now allows individual teams to sell advertising space on their practice jerseys, and the Houston Texans have made it known that they'd like to take advantage of the new policy. For the right amount, a company could rent the space on Andre Johnson's(notes) chest while he practices.

One company has stepped up to the plate and made an offer. That company is Zero Tolerance Entertainment (that link goes to their Wikipedia entry, but there's still naughty language there), which makes and distributes hardcore pornography.

From what I've seen of their work, the name "Zero Tolerance" is a real misnomer, as most of the actresses in their films will actually tolerate quite a bit.

Why would a porno company need to advertise anyway? Doesn't porn sort of sell itself? It's not like a Swiffer WetJet, where you first have to convince someone that they need one. If someone needs some porn, they're already well aware of it.

And when picking out an adult movie, is the manufacturer of said video ever really a factor? I don't think anyone ever says, "Oh, this one's by Zero Tolerance, so you know it's good." Maybe I'm wrong, but I don't think the production company ever enters into the rental or purchasing decision.

I don't expect that the Texans will take them up on their offer. There may be some unscrupulous, money-grubbing owners in the league, but I don't think anyone's going to take porno money. In terms of the negative attention it would attract, putting a pornography company on your jersey is only a step or two up from advertising for Bad News Kennelz.

Gracias, Pro Football Talk.

Related: NFL League Issues