Lions display a lack of confidence, creativity

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You may remember last year's official NFL slogan, "Who Wants it More" (and there's no way you're ever forgetting it if you were in the Phoenix area for the Super Bowl). This year's official NFL theme is "Believe In Now."

Individual teams have their own slogans for each year, too. They'll use them to sell season tickets, coaches may use them as rallying points, and you might see them printed on t-shirt worn under pads.

The slogan the 2008 Lions have chosen: "Do You Believe in Now?"

That's superb. That might even be the work of Matt Millen himself. All I know is that whoever came up with it is a fountain of creativity. Anyone could have come up with "Believe in Now," but it took a genius to add "Do You" at the beginning and a question mark at the end.

And leave it to the Lions to take something the rest of the league uses as a command and turn it into a question. Every other team in the league an officially licensed "Believe in Now" t-shirt, and none of them end in the interrogative form. It's only the Lions who are unsure.

And for a look at how Lions fans are responding to the question, it's worth a visit to Lions blog Pride of Detroit.

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1. Posted by YourOpinionSucksTryMine Thu Sep 03, 2009 9:33 pm EDT
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I believe that they might, some day, like when all 31 other teams quit being competitive. Yeah, that could happen, but it ain't now.
2. Posted by tmr Thu Sep 03, 2009 3:04 pm EDT
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I'll believe it when William Clay Ford changes his stripes (never). The Lions need new ownership. Ford's apparent goal is to field a team on the verge of promise - at best. This optimizes ticket sales and merchandise sales without having to truly commit the dollars to field a premier team. He is one of the most successful (financially speaking) of any NFL owner in history. He has no incentive - and no apparent desire - to change his formula.
3. Posted by Jimbo Thu Sep 03, 2009 4:35 pm EDT
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KILL MATT MILLEN! Ford needs to be ran off so Mike Illitch can buy up the Lions and make them a winning franchise,i mean hell he already did it with the Wings and Tigers...
4. Posted by Michael K Thu Sep 03, 2009 3:57 pm EDT
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Wow, this was a little too cynical. Clever cynical is good, overtly cynical is bad.
5. Posted by Portland Thu Sep 03, 2009 3:42 pm EDT
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Lions Rock
6. Posted by allen p Thu Sep 03, 2009 8:10 pm EDT
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yeah,whatever when the lions win there division and go to playoffs than what will people say?haters
7. Posted by bj1891 Thu Sep 03, 2009 3:08 pm EDT
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ugh...the only thing i can do is shake my head in disappointment, and continue to accept the fact that im a fan of the worst franchise in the history of sports.
8. Posted by 911ConspiracyTheory Thu Sep 03, 2009 3:42 pm EDT
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I believe in new ownership , new coach , new players and especially new GM for Lions to be competitive with other team in NFL. Lions is the equvilent of Milwalkee Bucks of NBA. The promise is there just need the execution. Barry Sanders was the only thing that kept me watching Lions. After he retired so is my desire to support the Lions.
9. Posted by Big Blue Thu Sep 03, 2009 10:15 pm EDT
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I'm assuming they left out the starting interrogatory word of their new motto.
[What] Do You Believe in Now? or
[Why] Do You Believe in Now? or, for Matt Millen specifically,
[How] Do You Believe in Now
10. Posted by robritcomm3 Thu Sep 03, 2009 8:46 pm EDT
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wow only 11 comments, mm tells you how many lion fans there are in the world...of how many billions??
11. Posted by Marc M Thu Sep 03, 2009 7:06 pm EDT
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I do not believe in now, later or the past!! I am a life long suffering Lions fan!
12. Posted by im me x 3 Thu Sep 03, 2009 4:14 pm EDT
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i live n detroit and i will never b a lion fan...barry sanders rock
13. Posted by 45 yrs in Detroit =NFL Squat Thu Sep 03, 2009 3:22 pm EDT
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I prefer the term "fount of creativity" and it pronounced Li-downs.
14. Posted by tmr Thu Sep 03, 2009 3:04 pm EDT
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Hey #15...
Just a tip: That "handle" you're sportin' can almost be taken as a confession...I'm thinkin' that unless you're alot more careful in the real world, you'll probably be caught soon. Either way, Barry does (or did) rock - the best I ever saw.
15. Posted by Mr. Bob Thu Sep 03, 2009 8:01 pm EDT
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The who? Oh Tampa North. I thought that team in Detroit was the Bucs farm team. Good farm team. Maybe they will call Marinelli back up some day. I see they sent Martz back to the NFL. They should have a new Bowl just for the Lions. The Kitty Litter Bowl. They could play the state champs from the U.P. Now you are right. That would not be fair either. Poor Barry. Barry is having nightmares. Not even the epic ICON of a league could lead them anywhere. Its funny the lions run like Ford. The last ok Ford was the first one.
16. Posted by lions are better than u Thu Sep 03, 2009 7:10 pm EDT
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i believe in now
17. Posted by crc3971 Thu Sep 03, 2009 3:30 pm EDT
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I dont believe in now, but believe in 3 years...stay on your current track marrinelli...it will happen
18. Posted by mikeamycollier@... Thu Sep 03, 2009 7:19 pm EDT
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I am so sick and tired of the Lions losing that I am numb to them anymore. So is everyone else I know that is a disappointed fan. Every year the same thing. Atleast I have the Red Wings winning. Can't really count on the Pistons either. Choke, Choke.
19. Posted by ArrogantBastard Thu Sep 03, 2009 4:32 pm EDT
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I try every year to "believe in now", and every year since the mid-late 90's I feel like a sucker for it. Every year they leave me holding on to a few strands of hope and drive the dagger in about 10 games into the season.
20. Posted by G H Thu Sep 03, 2009 4:11 pm EDT
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@ #17
Do you believe everything you read on the internet?
21. Posted by G H Thu Sep 03, 2009 4:11 pm EDT
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"Lions display a lack of confidence, creativity"
This "article" is maybe 100 words long...clearly the Lions aren't the only ones lacking in creativity.
22. Posted by largicus Thu Sep 03, 2009 4:56 pm EDT
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As has been stated many times before, the fans have only themselves to blame. If 20-30 thousand fans were showing up to games instead of the continuous sellouts, I think the Lions would make more of an attempt to field a competitive team. Ford is in his 80's and probably senile and Matt Millen has the best job on earth. He makes millions and doesn't have to be accountable for the product.
23. Posted by Colts Rock! Thu Sep 03, 2009 7:35 pm EDT
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A 300 mile drive south will introduce you to a team that believes in now, if you can get a ticket!
24. Posted by MrNuttz Thu Sep 03, 2009 4:03 pm EDT
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'The Detroit Lions"... Why even utter this franchises name? When the greatest RB in the history of this league just walks away in the middle of the night, just a few yards shy of the all-time rushing title... It's time to look in the mirror... I am a huge fan, cried the day Eddie Murray missed that FG in San Francisco... But when your franchise BEST coach resembles "Fred Flintstone", then you are a joke to the NFL & all that it stands for... When this team plays as hard as the people of Detroit work, then I will watch again...