December 15, 2011
Jockey announced Thursday that it will offer $1 million in prizes if Tebow leads the Denver Broncos to a Super Bowl victory. One winner will take home $15,000 if that happens and thousands more will receive free $25 gift cards to shop on the clothier's website. It's a pretty solid publicity stunt, though you'd think Jockey could have thrown in a meet-and-greet with the man himself, or at least a signed pair of tightie-whities.
Tebow signed an endorsement deal with Jockey before ever taking a snap in the NFL.
There are some caveats to the deal, of course. You have to shop online at Jockey.com before the Super Bowl (which Jockey's legal team is calling the "football championship game") in order to be entered. No purchase is necessary, though, which is silly, because once you go to the site and see that picture of a Jockey-shirt clad Tim Tebow, how are you not going to want to buy a three-pack so you can look exactly the same?
Speaking of the Broncos winning the Super Bowl, the team is currently getting 25/1 odds to hoist the Lombardi Trophy this February. Twenty-five to one?! That's the same odds as Eli Manning and, last I checked, Elisha had never performed on-field miracles like coming back from 13 points down with two minutes left or winning a game while completing two passes or turning water into Gatorade on the sideline.
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