When the WWE decided to turn Skip Sheffield into Ryback, it was quickly clear that he was intended to be a superstar. He was booked as an unstoppable monster that originally faced local athletes in two on one handicap matches. Slowly, the WWE has started to have him face actual wrestlers and had him demolish them all. This has resulted in a long winning streak and an inevitable clash for championship gold with someone. Ironically, the WWE has hinted at C.M. Punk and the WWE Championship as a potential foe. There are a number of reasons why that would be a bad idea for Ryback at this point.
Ryback needs the slow build for the huge payoff
Facing C.M. Punk right out the gate leaves him nowhere to go if he fails. Though they can book him strong and have him win over Punk, that would leave him having to carry the biggest title in the company the first time out. Why not have him carry the U.S. Title and Intercontinental Title for a bit first? That would allow him time to learn to be a champion. It also would allow the crowd to build to a large payoff at a huge event.
Ryback and C.M. Punk needs to be WrestleMania quality when it happens
If Ryback is going to really be the huge star that WWE is insinuating he might be, then they need to place him on a large stage for a feud of this magnitude. If he is going to face Punk, it should not be on Raw or a low level event. Ryback should chase the World Title on the largest stage possible to capitalize on his popularity.
Ryback needs to improve his move set
Right now, Ryback is using the power set that one might expect from a guy his size. He is capable of increasing his move set to a much better level if he is given time to develop. The more time he has with quality opponents the better he will become at telling the story in the ring. Right now, he still wrestles rather stiff. He is booked as a monster, so it becomes easy for him to begin no-selling everyone's moves. When he faces big stars like C.M. Punk and the like, he will not last long no-selling for them. Ryback must learn to exist in a wrestling world where he can be hurt to really become a great in the business.
Although Ryback is a solid performer right now that is massively over with the WWE Universe, he still has a good bit to learn before he begins challenging for the WWE Title. Hopefully the WWE does not rush him along despite their hints of late.
*Southern is a huge WWE fan that believes they could improve a great deal by looking back at the old NWA ways of doing things.
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