COMMENTARY | During a recent performance at the Verizon Center in Washington D.C., highly successful rapper Macklemore showed the Washington Wizards a little bit of love as he donned a John Wall jersey at the end of the concert.
Macklemore capped off his performance by putting on a Wizards jersey during his final song of the night.
A late bloomer in the rap game, Macklemore rose to prominence within the last year. His hit "Thrift Shop" reached the No. 1 spot on the Billboard Hot 100 Chart as it sold more than 2 million copies. In May, the chart-topping hit was also named the Top Rap Song of the Year at the 2013 Billboard Music Awards.
Macklemore's only the latest rapper to pander to local crowds during concerts in order to establish a rapport with the audience. Jay Z immediately comes to mind as a hip-hop artist who would wear a jersey of a local team when performing on tour in a given city.
Catering to the local crowd can be an effective strategy that allows artists to ensure that the fans who attend the concerts continue to support their music. Like Jay Z and others before him, Macklemore apparently understands the importance of pandering to the interests of the cities included on his tours.
Macklemore's from Seattle, so it's highly doubtful that he's truly a Wizards or even a John Wall fan. However, if he isn't a Wizards supporter, I won't hold it against him.
Besides, considering his city of origin is presently without a team due to the SuperSonics' departure to Oklahoma City several years ago, maybe he'll think about cheering for Wall and the Wizards if he's looking for a squad to root for until his hometown receives its well-deserved opportunity to land another NBA franchise.
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