Online, people are huge fans of infographics. If you've never seen one, picture images and statistics thrown together to tell a story in a format that can be easily shared and discussed through social networks. In the case of the UFC and the infographic they created, they did a beautiful job of promoting UFC 145 using an infographic packed with interesting stats on the fighters (Jones vs Evans) and the UFC's reach on social media platforms like Facebook, Twitter and Youtube.
Surprisingly, in an effort to extend their reach to female fans, the UFC have started a page on Pinterest--a new social sharing platform that appeals mostly to women. The sharing is mostly done through "pins" which are photos with (or without) links attached to posts related to the subject. Imagine photos of food, kids, dreamy wish list household items, female models, handsome men and film stars gazing lovingly into the camera next to images from UFC fights.
This, I've got to see.
My virtual friend, Peter, makes infographics on any subject and shares them online to promote the company he works for. I've been asking him to make a UFC version. Too late, dude. I'll get my infographics straight from the well. No doubt, UFC will use this method to promote from now on. Bloggers, tweeters and people who share on Facebook love infographics.
What the UFC 145 infographic says
Billed as the "Fight of the Century", the opponents, current champion, Jon Jones and contender, Rashad Evans, are stacked side by side with comparisons on their fight statistics labeled to give fans necessary information to pick who they think will win. It's like fight metrics, the before picture.
- Percentage of fans predicting who will win. In this case, Jones 52% and Evans 48%. Jon Jones defeated Rashad Evans by unanimous decision.
- Percentage of fans predicting how the fight would end: 11% by decision, 32% by submission and 57% by knockout.
It also effectively demonstrates the deep reach the UFC and UFC president, Dana White, have on the world of social media.
In a demonstration of "yes, your boss thinks social media is important", Dana White's Twitter follower count (at over 2 million and still growing) tops the list. Dana has more followers than any other sports executive. Underneath Dana are the Twitter follower counts for Jon Jones and Rashad Evans. Here's another place to look for a hole in your game if you want to get on the next UFC card. Twitter fans push fighters forward by keeping them in the spotlight.
There's even a breakdown of eight celebrities "talking smack on Twitter about UFC 145". Here's a sample:
- Dwayne "the Rock" Johnson who has over 2.6 million followers on Twitter
- Shaq O'Neal: who trains in MMA and has over 5.5 million followers. His next opponent might be Jose Conseco, if it's true what they say on Twitter.
- Anthony Bourdain; TV restaurant critic whose wife trains with the Gracie's in NYC. I wrote about Ottavia's appearance on "Inside MMA" here, Knowing His Wife, Ottavia, Can Fight is 'Kinda Hot' Says Anthony Bourdain: Fan's Look
Here's the link for this UFC 145 infographic on Mashable.com. I vote that the UFC creates one of these for every event going forward.
I wonder if all the infographics will be titled "Fight of the Century". I think there's an argument to be made that Jones vs Evans might be on the list of potentials for fight of the century, but definitely not top of the list in my opinion. That slogan sounds like modern day Barnum and Bailey's circus to me, but then, if Dana White didn't tirelessly promote, UFC wouldn't be the powerhouse that it is today.
Source: Twitter, all sources noted
More from this contributor:
Cheryl Ragsdale started out boxing and has added kicks and BJJ so she can practice MMA. She trains with Keith Florian and UFC Fighter Kenny Florian at Florian Martial Arts - follow @thatgirlisfunny
- Martial Arts
- Sports & Recreation
- Rashad Evans
- Jon Jones