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In the latest extension of the brand that is Tom Brady, the immortal New England Patriots quarterback has at last joined Instagram with a not-at-all posed and focus-grouped photograph:
“You can take the boy out of California,” Brady wrote in his first post, “and I think they took the California out of the boy!” Brady and the Patriots are, of course, off this week, awaiting the results of this weekend’s wild-card playoff games. (So far, Brady’s Instagram is following exactly six accounts, only one of whom is a human being: his wife.)
With Peyton Manning ri-ding-off-once-and-for-all (you know the tune), Brady is the NFL’s best known star, and it looks like he’ll be crafting a carefully-scripted “playful” image on Instagram, the same way he does on Facebook. (Though, as with Facebook, Brady would do well not to read the comments.)
Anyway, if you’re a Patriots fan, you’ve probably already following Brady thanks to that mind-meld that unifies all New England fans. He topped 300,000 in just the account’s first hour. But in case you haven’t, here you go.
Jay Busbee is a writer for Yahoo Sports and the author of EARNHARDT NATION, on sale now at Amazon or wherever books are sold. Contact him at firstname.lastname@example.org or find him on Twitter or on Facebook.