LOUISVILLE, KY -- The PGA of America announced on April 16 a new ticketing procedure for the 2014 PGA Championship at Valhalla Golf Club that will give priority to early online registration. Fans should act now to reserve their spot in line for the public ticket sale, which runs from Aug. 12-Sept. 20, 2013.
At a Louisville, Ky., news conference, PGA of America officials explained that past PGA Championships at Valhalla in 1996 and 2000 were sellouts, and the 2014 PGA Championship is expected to be no different. The new procedure requires fans to complete a free online registration prior to Aug. 12 in order to be eligible to purchase tickets.
The earlier that fans register, the better positioned they will be to purchase the most popular tickets, officials said. If each individual in the PGA database who has supported past PGA of America events at Valhalla were to complete an online registration for the 2014 event, competition for tickets would be in excess of 120,000 people, and tickets would essentially be sold out for the entire week.
"Consumers' access to tickets will be determined by how early they have registered," said 2014 PGA Championship Director Brett Sterba. "Registrants will be placed into tiered purchasing groups that will be assigned a specific window of opportunity to purchase tickets. The sooner you register, the more likely you are to be in one of our early groups. We think this new procedure is balanced and fair, and it gives spectators some control over securing their place in line for the tickets that are most in demand."
To help create additional purchasing options, PGA officials also announced the introduction of daily grounds tickets, which allows spectators to choose a single day of play instead of purchasing a full, weeklong pass. This is the first time daily tickets have been offered at a PGA Championship in the Louisville market.
"The fans drive the success of all our events, and we're always working on ways to make their experience even better," said PGA of America President Ted Bishop. "We used this registration-based tiered sales system for the first time at the 2012 PGA Championship in South Carolina, and it worked extremely well, setting PGA Championship sales records by selling 94 percent of budgeted tickets in just six weeks. The public response was overwhelmingly positive, so we are thrilled to introduce it in Louisville."
Registration takes a few moments, and there is no obligation to purchase tickets by completing the online form. Ticket pricing will be announced prior to the first day of the public sale in August.
ABOUT PGA OF AMERICA: Since its founding in 1916, the PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, the PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere.
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