Suns to offer money-back guarantee for fans
How about this for a good deal?
The Phoenix Suns will guarantee fans who attend next Thursday night's game against Dallas that they'll get their money back if they don't have fun.
That's the first time an NBA team has made such an offer.
The Suns' plan for a "Satisfaction Guarantee Night" came out of an overtime loss to Chicago on Nov. 14.
"After that game, I think we were all struck by the fact that so many people were leaving our building with a smile on their face," first-year Suns president Jason Rowley said, according to ESPN.com. "Normally, when a team loses, fans are down. But not with us. And that was an eye-opening moment."
The Suns aren't planning any special promotions or incentives for the game. If fans don't like the product, they can fill out an online form to send in with their ticket for a refund.
"We know there's a risk to this," Rowley said. "But all we're doing is standing behind my product."
Average attendance through eight games is 15,063, which is on pace to end up as the team's lowest since its move to a new arena 20 years ago.
"We haven't set any specific goals other then trying to use this to build long-term brand affinity," Rowley said. "If we can sell 50 people on buying single-game tickets to a couple games this season or sell those people on buying some game plans, we'll be happy."
