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Sporting Kansas City will not change name of Livestrong Sporting Park

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Sporting Kansas City will not change name of Livestrong Sporting Park
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Sporting Kansas City will not change name of Livestrong Sporting Park

Sporting Kansas City's stadium will continue to be named Livestrong Sporting Park, despite a damning report about Livestrong's founder Lance Armstrong released Wednesday.

In the U.S. Anti-Doping Agency report, it concluded that Armstrong was said to have orchestrated "the most sophisticated, professionalized and successful doping program that sport has ever seen."

Armstrong has already been stripped of his seven Tour de France titles and banned from cycling for life.

Despite the overwhelming evidence about Armstrong's cheating, Sporting KC owner Robb Heineman, speaking at the Leaders in Football conference in London, denied his team's stadium would undergo a name change.

"The reason we did the partnership was for everyone affected by cancer and the 80 million members of Livestrong worldwide," Heineman said.

"That is how we think of the relationship with the brand. The Lance information is less relevant around our partnership."

Livestrong Sporting Park opened in 2011 and has a deal to donate at least $7.5 million in revenue over six years to the foundation.

"It is really about the 28 million cancer survivors worldwide and what we can do to support them," Heineman said. "It truly is about helping those afflicted with cancer and the lifestyle they live with every day."

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