The Edmonton Oilers' new downtown arena will be named Rogers Place, the team announced Tuesday, expanding Rogers Communication's already wide reach in Canadian professional sports.
The arena will open for the 2016 season.
Rogers Communications executive vice-president John Boynton said the deal is part of a four-year, $700-million investment the company is making in Alberta.
Rogers already has naming rights for two other major sports venues including Rogers Centre where the Toronto Blue Jays and Argonauts play and Rogers Arena home to the Vancouver Canucks.
Last week Rogers announced a 12-year, $5.2-billion media rights agreement with the NHL, which gives Rogers national rights to all NHL games.