Cano, who is scheduled to be a free agent at the end of the season, hired Jay-Z's newly created Roc Nation Sports, which is partnering with the same firm that represents Buster Posey and Roy Halladay.
In a statement, Cano said that he's "ready to take a more active role" in his on- and off-field endeavors. What does that mean? Well, Jay-Z's firm will be handling Cano's marketing, so we can probably expect a clothing line, a new nickname, and appearances at Brooklyn Nets games. Cano reportedly also wants to take a page from Derek Jeter's playbook.
"I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing any distractions for me and my teammates," Cano also said in the statement.
What now for the Yankees? Jay-Z is a Yankees fan and his firm's statement talked about the Yankees organization as well.
Perhaps it means that Cano will stay in New York and not let talks of a contract extension drag on, Boras-style, with the team only bidding against itself. (CAA Baseball, which will be handling the baseball side of things for Cano, just signed extensions for Posey and Matt Cain with the San Francisco Giants. Halladay and others have also signed extensions while CAA represented them.)
If anything, the Yankees clubhouse sure got a lot more exciting this afternoon.
The atmosphere is likely much different in Boras' office, where the man who was once the most influential agent in baseball is quickly finding his standing diminished.
Earlier this season, Boras was blamed for Kyle Lohse's decision to turn down a qualifying offer from the St. Louis Cardinals, a move that kept Lohse unsigned until two weeks before opening day. In a New York Times story last week, he was also blamed for Alex Rodriguez's decision to opt out of his contract with the Yankees, a move that led to a split between Rodriguez and Boras.
Howard Z. Unger is a freelance journalist in Brooklyn, New York. For the past 15 years, he has written about sports, media, and popular culture. His work has appeared in The Village Voice, New York Post, and New York Times.
- Sports & Recreation
- Robinson Cano
- Scott Boras
- New York Yankees
- Roy Halladay